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Guest Post
| On
January 19, 2021

Killer‌ ‌Social‌ ‌Media‌ ‌Tips‌ ‌and‌ ‌Tools‌ ‌for‌ ‌B2B‌ ‌Social‌ ‌Media‌‌ Marketing‌

By Tala

Imagine not having Instagram, Facebook, LinkedIn, and other social media. Most of us cannot imagine our lives without social media. Social media took the world by storm, slowly crept into our lives, and became an integral part. 

The good news is that social media is here to exist. It revolutionized our communication completely. Social media acts as the ideal platform to showcase your industry expertise and company values and gain your audience, buyers, and peers’ trust.

Social media are no more restricted only to B2C brands. Time and time again, B2B brands have proved that using social platforms can significantly benefit the company. Below have listed some top tips and tools for B2B social media marketing. 

Know the Demographics

Demographics give you an idea of who’s using what type of social media. They are essential in researching when creating a social media marketing strategy.

Let’s take a look at the demographics of the most popular social media:

Instagram: 

  • It has almost one billion users, and among them, 500+ million accounts are active daily.
  • Instagram has 43% of female users and 31% of male users.
  • 75% of Instagram users are in the 18-24 age bracket.

LinkedIn: 

  • LinkedIn has almost 700 million users as of 2020.
  • In the US, LinkedIn has 161 million users.
  • 29% of men and 24% of men use LinkedIn daily.
  • 49% of users making $75k+ use LinkedIn.

Twitter: 

  • Only 22% of users in the United States use Twitter.
  • Among the total users, 66% are men, while 34% are women.

Also Read: Twitter vs. Instagram: Best Social Media for Business

Facebook

  • 74% of users visit the site daily.
  • In the US, almost 69% of adults are on Facebook.
  • 75% of women use Facebook as compared to 63% of men.

Keep Reading: Facebook vs. Instagram: Which One Makes You More Famous?

Understand the psychology behind using the platform

While demographics are necessary to understand ‘who is using what’ for social media marketing, understanding why and how users approach the specific social media can make an enormous difference. The behavioral nature of users varies from platform to platform. 

For instance, LinkedIn and Twitter users prefer more informational content, while the users on Instagram prefer aspirational content. Facebook’s audience prefers positive, uplifting content.

The behavioral pattern for social media users is:

  • According to the PewResearch, Facebook users are the most trusting users from all the social media channels. Facebook users are privacy-minded people, and most of their Facebook connection includes close family and friends. They are also politically active.
  • The more informational the tweet is, the more retweets it gets. Twitter users neglected self-promotional content. Hence, if you want to get successful on Twitter, it is necessary to mimic your audience.

Using FOMO wisely

If you ask most people, their day starts with opening social media to check what everyone has been up to while they are away. You naturally experience fear, anxiety, sadness when you see other people having fun in their life without you.

Fear of missing out is real in this fast-paced digital world, and that’s the reason why Black Friday and Cyber Monday records the most sales every year.

Time-sensitive deals are the most effective form of the FOMO principle. By merely placing a time limit on your promotions, you can drive more sales because many people will buy your product just because they have a fear of missing outs.

Using reciprocity

Just like avoiding loss is part of human nature, so is reciprocity.

When someone helps you or gifts you a present, you automatically want to repay them.

Instead of asking for shares, likes, and comments, you can provide them with valuable content with freebies such as webinars, e-books, case studies, and much more.

If your content adds value to your audience’s lives, most will reciprocate it by sharing, commenting on how it helped them, and showering likes for free. (Yayy!)

33.3% watched stories are from business accounts (Use stories wisely)

According to the research conducted by Instagram business, ⅓ rd of watched stories on Instagram are from business accounts.

The numbers don’t lie, and it’s time to up your Instagram story game.

Instagram stories pack powerful features such as polls, answer questions, geotags, and many more. 

People on the internet love giving their opinion, and hence the reason polls do much better on social media than other survey sites. 

It might even provide useful information about your followers, and then you can then give them what they want.

You can learn more about Instagram’s marketing strategies here.

Related: How to turn Instagram followers into customers

Double down on video content

According to Google’s research, almost 70% of B2B watched the video during their entire buying journey.

Nearly half of the B2B buyers watch 30+ minutes of B2B videos during the research phase.

These numbers signify that video content is the future of social media marketing, and as a B2B buyer, you must incorporate videos in your social media marketing strategy.

Use LinkedIn ads to triple your B2B leads.

LinkedIn is the most used tool for B2B social media marketing. Almost 92% of B2B marketers use it for lead generation.

LinkedIn ads generated three times more leads than other types of ads platforms, including Google AdSense.

LinkedIn might be your best bet if you want to create a paid marketing campaign for generating B2B leads.

Tools for B2B social media marketing

Here is a list of apps and tools you must be using to succeed in your B2B marketing strategies:

1- Scheduling and Automation

Automation tools have a distinct advantage over manual posting. Manually posting every post on different social media channels can get extremely frustrating and may result in errors. Automation tools let you schedule posts in advance for months ahead.

AiGrow:

AiGrow is one of the best Instagram management services you can find out there. Using this amazing growth tool, you’ll be able to send automated Instagram messages, schedule your posts, stories, and IGTV videos, and, more importantly, grow your Instagram followers organically. To use AiGrow, read the complete review to know about its features and services, and then sign up for free.

LinkedFusion:

This is a powerful LinkedIn automation tool that helps you in connecting with new businesses and generate leads. Furthermore, you can automatically send personalized follows up messages to your information and connections. Schedule unlimited campaigns and track the ROI. Also, integrate with HubSpot CRM, Salesforce, Pipedrive, Close io, and most CRMs for lead nurturing.

LeadConnect:

LeadConnect is a LinkedIn Automation platform to automate your target audience with personalized messages. Use LinkedIn search (Basic/Sales Navigator) OR upload CSV to define your target audience. Send an automated message & integrate it with HubSpot-CRM to make the most out of it.

Related: How to schedule an Instagram post for free 

2- Photo Editing Tools

Social media are visual platforms, and it would come as no surprise that social media users prefer high-quality images, graphics, and videos over low-quality ones. It is important to maintain brand colors and fonts to differentiate your posts from other brands and businesses.

Canva:

Canva is the most popular graphic design platform used to create social media graphics, illustrations, documents, and other visual content with an easy-to-use drag and builder. 

Adobe Photoshop:

This is a popular image creation software that lets you create, edit, and transform images. Most experienced designers use Photoshop due to the steep learning curve.

3- Analytics tools

Analytics helps in measuring various types of metrics and insights. These tools help in evaluating your KPI’s and refine them accordingly.

Below we have listed top Analytics tools to use for measuring your ROI:

Google Analytics:

This powerful and free-to-use analytics tool lets you see user acquisition and behavior after visiting your site. Google Analytics uses the data collected from your channels to help you know which social media channels are sending you the most traffic.

Sendible:

Sendible is an impressive social media management tool that comes with analytics and reporting dashboards. The tool provides eight types of reports for instant performance review. The reports help you identify your conversion rates, post engagements, likes, share, and other insights.

Wrapping up

When used correctly, Social media can help you take your B2B business to the next level. Social media platforms enable you to expand your reach, create a robust online presence, and generate leads for your business while keeping your customers informed and entertained. Use the above-listed tips and tops for your social media marketing and start reaping the benefits of social media.  So, what are you waiting for…? It’s time to get social and grow your B2B business.


Author Bio:

Albert Johnson is a content marketer. A writer by day and a reader by night. You’ll often find him at conferences and running workshops on lead generation techniques. 

You can also read his other blogs on LinkedIn Lead Generations.

This post was last modified on August 3, 2021 18:11

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Tala

Tala is a writer and content creator at socialpros.co. She has dedicated her free time to explore and learn about different aspects of the digital world and digital marketing trends. She’s always been helping readers with her deep insights about pro marketing tips and tricks.

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