Get FREE access to pro marketing tools

(Managed Growth, Quality Content, Pro Scheduler, BioURL, DMs, PODs)

Start Free!

How to create engaging Instagram posts

Instagram is one of the most widely used social media platforms and arguably the most profitable app in terms of content marketing. It allows businesses to interact with their audience on multiple levels through text, photos, and videos. However, it’s not easy to grab the attention of a user, because there is so much content being published every moment that it takes something really special to snatch the viewer and keep the people engaged with your post instead of scrolling towards the next post in the line.

This is why we are going to let you in on a few secrets that should let you create engaging content for your Instagram audience.


Combine user-generated content with influencers

There is a power in user-generated content because it amuses people and allows them to express themselves in a socially accepted way. However, if you’re looking to engage your audience it means they need an extra push, so perhaps try partnering up with a few Instagram influencers that have an engaging audience.

This will trigger others to post content with your brand thus increasing the overall engagement rate with your brand. If things go well you could even start a viral trend and scale all of your essential business metrics higher than you initially hoped for.

You could even organize a contest and offer lucrative prizes for posts with the most likes or comments. A reward system is practically how our brains operate most of the time, which means we have a natural inclination towards receiving prizes for certain behavior.

Provoke interaction

There are always topics that a certain user group is debating on, like what is the best rock band, which sports team is the best, are books better than movies, and so on. Posting content that would invite your audience to comment or vote on a certain controversial topic will certainly engage people into interaction.

For example, if you’re a college writing service and your audience includes students interested in your industry you could ask for their opinion or have them share their experience in the comments on certain matters. Asking them a simple question like what separates personal statement writer service from experts in resume writing could start a never-ending discussion.

Instagram offers features that allow you to create simple pools so your viewers could simply click on their favorite option and eventually come back to see the results. Even better, announce the date when you’ll publish the final results to build hype and keep the audience on their toes.

Furthermore, once you announce the numbers, there is a great chance that your audience will share, like or comment on your post. This is a common social behavior we see every day like before and after the Oscar awards. People will debate on the potential winners before the ceremony as well as days after the winners are proclaimed.

Show and tell

Since you have a variety of options when it comes to creating and publishing Instagram posts, it’s important to use these tools as diversely as possible. This will allow you to track the results and come up with a formula for the most effective content strategy.

For example, you could create a video that describes best practices of your product use or publish a carousel depicting the progress of a certain activity that includes your brand. With proper effort and time, you can produce high-quality content that offers a practical value to your audience.

It’s important to show your followers how your brand can help them improve their lives or facilitate certain tasks if you want to inspire them to look into your business a bit deeper. Placing a CTA (Call to action) can further simplify the engagement process, do it’s good to keep that in mind as well. Simple buttons that say “Click here to learn more” or “Buy Now” would be enough to engage those viewers who are attracted by your post.


There is no magic formula that works the same with all types of audiences and all industries at all times. Any marketing goal you set in front of your marketing team depends on countless factors, so it’s important to constantly analyze your results and adjust your strategy accordingly. These pieces of advice should help you create a healthy backbone, but it’s up to you to put some meat on it.

Author Bio:

Joshua Robinson is a freelance content writer invested in digital marketing and student lifestyle. As a writer, Joshua develops informative content that’s easy to understand and put into practical use. He tends to create each piece of content based on authentic sources and insightful research.