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An audience in the digital market refers to the number of actual humans who actually consume your content. You may have the greatest content in the world, but if no one is consuming it, it doesn’t matter. A great way to get your wonderful content in front of interested eyes is through email lead generation.
The use of emails is more personalized since you have full control over the sign-up funnel, almost full control of the unsubscribe funnel, and there is a higher level of trust since your audience use their own emails to subscribe to your content. Outside of Instagram DMs (with the use of services like AiGrow), email is one of the safest and most effective ways for companies to communicate with their audience.