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March 30, 2020

Become a Successful Instagram Content Creator in 2021

By Mpro

Being an Instagram content creator is what you consider as your dream job? Great! With more than one billion monthly active users all over the world, Instagram is a great place to promote your business. To be a successful content creator, you need to create an Instagram content plan and employ many tactics, such as finding trending content on Instagram

Whether you are an Instagram content creator freelance or you run your personal page, this article can teach you how you can be a good content creator on Instagram.

Who is an Instagram content creator?

An Instagram content creator is someone – sometimes an artist – who makes Instagram posts, captions, videos, and other content. 

Instagram even offers its users an Instagram creator account. Similar to the business account, the Instagram content creator account includes some useful features such as insights, which allows you to access some helpful information about your IG account and help improve your IG engagement and growth.

Content Creator

How to become a content creator on Instagram?

So, you want to know how to become a content creator on Instagram? Luckily, you don’t have to be a graphic designer, a writer, or a professional video editor to make great Instagram content. 

But it is necessary to know the principle rules of Instagram for content creation such as Instagram limitation.

 In the following, we will first help you check some of the Instagram creator account requirements, and then we will introduce you to some of the best tools that help you learn how to make eye-catching Instagram posts.

Before creating any content, it’s a good idea to ask yourself some question such as:

What type of content is suitable for your Instagram?

Based on your brand, you may want to focus on some particular type of content. For example, although Instagram is a visual social media, sometimes it is better to focus on your caption. Or, if you are a comedian, you may want to upload more videos rather than photos. Occasionally, perhaps a chart will best demonstrate your brand activities.

Common Types of Instagram Visual Content

On Instagram, you have to use at least one visual content, such as images or videos. Here are the options you have when it comes to visual content.


You can add a single photo or up to 10 photos per feed post. For Instagram Stories, there is no limit on the number of photos you can share on your Story; however, some Instagrammers say it’s up to 100 per day. 

It’s better to publish original photos as they get more Instagram likes and eventually more engagement. But if you want to repost photos from the other Instagram accounts, make sure you know how to give credit on Instagram properly.   

In case you want to delete one of the photos out of your multiple on your feed, read this.

Graphics and Charts

If your Instagram post is about explaining progress or containing stats, it’s better to create graphic assets. This type of content is suitable for companies who wish to grow B2B leads on Instagram


As a content creator, you want to add more videos to your feed and Stories. Why? Because videos create twice engagement than images on Instagram. Isn’t it amazing? 

Make sure you only upload high-quality videos to your Instagram. Don’t worry; it doesn’t mean that you should be a professional filmmaker! In the next part, I’ll introduce tools that help you to make videos on Instagram.

Related Article: Download and Repost without Watermark on Instagram for Free

You can use videos on Instagram in many ways: feed video, Story, IGTV, Live, and Reels.  

Textual Content

You can use textual content mainly in your caption and other parts such as Stories, alt text, and comments.


Writing engaging captions is essential on Instagram. Instagrammers might not be interested in reading all the captions, but if you use the first 125 characters of your caption as a hook, they will. 

Remember, you can use up to 2,200 characters (around 370 words) in your caption, and only 125 of these characters are visible to your followers. So, your first sentence should be engaging enough so that they tap on “Show more” to continue reading your caption. 

Don’t forget about the hashtags! Although you can get likes without hashtags, they are still an important part of the content creation strategy. Search and add multiple hashtags to your Instagram caption to make it richer.


Microblogging on Instagram is an effective method for bloggers who want to create more leads to their blog from Instagram. When you write lengthy captions and give a lot of information in a concise form, you’re microblogging on Instagram.

How to Find Content for Instagram?

The best way to find Instagram content ideas is to look at the best Instagram content examples in your niche. For example, to see some Instagram content for business about fashion, you can simply search for fashion-related hashtags such as #style, #model, or #fashionstyle.

One of the best and quickest ways to find top posts on your niche is using Aischedul to search hashtags and find the most popular posts with that hashtag. Then, simply repost the content to see the incredible power of repost on your feed.

In the following, I’ll talk more about AiSchedul. So, keep reading.

Related Article: Mass Delete All Instagram Posts with One Click

Best Tools for Instagram Content Creators?

As mentioned above, obviously, Instagram is a visual social media. Instagrammers might not read your captions, but they always see your photo. So it is best to focus on the attractiveness of your Instagram feed.

Top Instagram content creators put much effort into the visual contents such as photos and videos. Most of the minor and major brands have a graphic designer to craft Instagram content ideas for business and make the Instagram profile appealing.

But you don’t have to be a professional graphic designer to craft beautiful posts. If you just started to create content, it is a good idea to benefit from ready to use templates for Instagram or some Instagram text post maker. 

We introduced you to some of the best apps for Instagram feed layout in the following, which can come real handy. Also, some apps for your textual content too.

1- Canva

Canva for Instagram Content Creators

Crafting graphic design content for Instagram has never been easier! Canva is like a paradise for amateurs. It has a comprehensive set of Instagram content templates, and it is continually getting updated. The only thing that you need to do is choose your favorite design and then modify it by changing the text, color, and the background images if you like.

2- CutStory

CutStory Canva for Instagram Content Creation

As the name indicates, CutStory is an iOS app that helps you to created unique stories in a much more fun way. One of the best things that you can do with this app is that you can make short 15-second videos for stories. You can even cut lengthy videos into smaller pieces without causing any problem in the steaming.

3- Videorama

Using Videomera for Instagram Content Creation

This one is for those who are obsessed with making videos. With Videorama, you can easily use effects, text, filters, and a wide range of other tools to edit your Instagram video in the fastest way.

4- Grammarly

Grammarly helps you to write better and avoid slip-of-the-hand mistakes. You can install Grammarly on your phone or use the plugin. Just make sure you adjust the setting for your writing style and tone on Instagram.

5- AiSchedul: The Best Content Management Tool

Another fantastic tool that can help to become a successful content creator is AiSchedul. AiSchedul is a smart tool that allows you to plan and schedule Instagram posts. Creating content is one important thing, but when to post this content is pretty much important too. As you may know, it matters to post at the best time of the day, when we are on the Internet rush hours. Imagine the majority of your audiences are in a country that has a considerable time difference with you. Or you may just don’t have enough time to publish posts every day.

Here’s when AiSchedule comes to save the day! Instagram content creators can easily plan their posts even months ahead. The good thing about AiSchedul is that it can even delete the post after a while if you want. Also, it is possible to schedule content both for feed and story at the same time.

  1. Planable

Planable is the ideal tool to plan, approve, and schedule your Instagram posts and stories. Use the dedicated grid view, drag & drop your posts as you like, and preview everything as live. The Instagram stories creator lets you add images, videos, text, modify colors & background. Everything from the comfort of your desktop. Planable also lets you directly publish single image and single video feed posts. No push notifications required.

Final Words

With an effective Instagram content strategy, you can really boost your brand on this popular platform and gain more followers. Just be careful, don’t merely copy from other pages. Be original and consider your followers when content creating.

This post was last modified on May 4, 2021 17:59


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