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Instagram now has over a BILLION active users. Understanding what Instagram hacks in 2020 you can use to stand out from the gargantuan crowd is more critical than ever. When I say “hacks”, I don’t mean bypassing Instagram’s security, logging into other people’s accounts, or any other Matrix-Esque kinds of hacking. I mean proven tactics that anyone on Instagram can do to get the absolute best results as quickly and efficiently as possible.
Here you are going to read about:
The hacks below are categorized according to how directly they contribute to getting more followers and post engagement (Likes, Comments, Saves, shares, etc.) on Instagram.
1st Level: Likely won’t grow your Instagram but will make your life easier
2nd Level: Not directly aimed at getting more followers and engagement but more likely to get you more followers and engagement than Level 1
3rd Level: Likely to directly result in more engagement and followers
Here’s the level one:
If you have an Instagram Story that you really want to emphasize and point people’s attention to, you can pin it the top of your page as an Instagram Highlight.
Unless you remove it, an Instagram Highlight will stay pinned to the top of your page.
Follow these steps to create a highlight:
Just like how you follow a specific user on Instagram, you can also follow a specific hashtag.
This is an easy way to see what posts are being posted using the hashtags you’re targeting, what posts are being posted using your own branded hashtags, and other kinds of posts that might be helpful to your content strategy. For example, if you notice that a certain kind of post is being posted over and over using a specific hashtag that gets a lot of engagement, you can incorporate that into your own content strategy.
Did you know AiSchedul has a unique feature called “LISTENING & REPOST” with which you can track all of the targeted hashtags? Also, you can even repost them right away! Take a look:
“Why didn’t you Like my post? I saw you were online when I posted it!”
If you don’t want people to know what you’re doing, when you’re online, or generally see the details of your Instagram activity, you can turn off your public activity using the instructions below.
If you keep getting irrelevant ads on your feed, you can actually tell Instagram to stop showing you those specific ads.
If you use filters, you’re likely using certain filters more than others. To make your life easier, you can organize your filters according to how often you use them (i.e. the most-used filters at the top of the list). Here’s how (according to Hootsuite):
If you’re just randomly saving posts without any organization, you’re making it more difficult than necessary to go back and find specific posts. To make it easier, you can organize your Saved posts in filters. That way, you can quickly go back and find specific Saved posts without any hassle.
Nobody’s perfect. We all have searched things on Instagram that we wouldn’t show anyone else. If you’ve been on a particularly embarrassing streak, fortunately, you can clear your history in a jiff. Just tap the in the top right corner of your Instagram page and follow the instructions below to clear your history on Instagram.
Not every post you’re tagged is going to be flattering. If you want to control what tagged posts show up on your profile, you can do that using the instructions below.
Liking a post that you didn’t mean to Like can be an innocent mistake with little to no repercussions. It can also end relationships. If you want to cover your bases, you can let your Instagram feed load and then turn on your phone’s Airplane mode. This way, as you’re scrolling through your feed, even if you accidentally Like a post, it won’t actually show up as a real Like.
If you constantly get spammy comments on your posts from the same people, you can filter your comments so that those comments are automatically blocked. Instagram automatically filters obviously offensive comments. But you can also choose to filter comments based on:
If you still have posts from when you first joined Instagram that make you absolutely cringe, you can easily remove them from the public eye without fully deleting them. Just find the post you want to remove, tap the three dots in the right corner and tap “Archive.”
If you don’t want specific followers to see your Stories, first you have to tell Instagram who you want to be able to see your Stories. You do this by creating your “Close Friends” list.
Create your “Close Friends” list by going to your Instagram page, tap the
Option 1) One way to hide your posts from people is by making your profile private. To make your profile private, tap the
Option 2) A harsher way to hide your posts from specific people is to “Block” them. This guarantees that the people you block won’t see your new posts. To block someone, just go their profile, tap the
If you don’t want to see posts or Stories from a specific person, you can temporarily (or permanently) “Mute” them. When you Mute someone, you will no longer see any new posts or Stories they publish. To mute someone, just tap the three dots at the top of any of their posts and select the “Mute” option.
You can also do the same for Stories. Just tap and hold the profile picture of anyone you want to mute at the top of your feed and select “Mute Story.”
You can save Instagram Live videos that you host by simply tapping “Save” in the top right corner after ending your live stream.
The video will be saved to your phone’s camera roll. Keep in mind that you can only save videos immediately after you finishing streaming.
Open up your Instagram Stories, start recording with one finger, and slide up and down the screen with the same finger you began recording with to zoom in and out.
If you want to promote someone else’s post in your Instagram Story, all you have to do is go to the post you want to share, tap the paper plane icon under the post, and tap the “Share Post to your Story.”
Almost as important as what you say in your post captions is how you form your caption. If you cram all your information into one thick text block, you’re making it harder for people to see the important information.
To make the different elements of your captions more visible, you can use line breaks (space between lines of text). If you just leave spaces between your lines of text in your captions, you’ll notice that Instagram automatically deletes your spaces. This leaves your caption looking clumped together.
To make actual line breaks, you have to add a “.” between your lines.
Here’s how that would in a real caption:
Find me at 1234 place street this Saturday in Hollywood!
Look forward to seeing you there!
iPhone users were treated to Portrait mode in “year” that allowed them to take photos that looked eerily similar to photos taken with professional DSLR cameras.
While it’s not exactly the same, Instagram’s Focus mode offers essentially the same thing as the iPhone’s Portrait mode. To access it, open your camera on Instagram and swipe along the bottom of the screen until you get to “Focus” mode.
Once there, just allow Instagram to find a face and take the photo.
A single video in your Instagram Story can be a maximum of 15 seconds. However, you can stitch multiple videos together to create the illusion of a longer video. If you have several different video clips, all you have to do is post those videos to your Story one after the other.
But if you have one video that you want to split up into 15-second clips. Then first you have to split up the video. Fortunately, there are tools like this one to help you do that.
If you want to plan your Stories ahead of time, you can also use a free scheduler too like AiSchedul.
Hashtags are one of the main ways that people discover content on Instagram. It makes sense then that you create your own branded hashtag. When you have a branded hashtag, people can include that hashtag in their posts, which makes it easier for other people to discover you. Plus, if you’re trying to become an influencer, you can use the number of people using your hashtag as a symbol of your brand’s reach.
Now, let’s move on to the second level of Instagram hacks in 2020!
Instagram is a great way to drive traffic to your website. You can include a clickable link in your bio and then use your posts, and DMs to point attention to that link. Wouldn’t it be great if you could add unlimited links to your bio? Well, luckily, it is possible! You can use a tool like AiSchedul to do it.
You can emphasize an important post by chopping it up into equal parts and posting each piece on after the other in the right order. This essentially turns your post into a large puzzle. More importantly, it makes it appear much larger on your page.
There is no limit to how many spots you can take up with one post. But the common number is 9. By chopping up your post into nine equal pieces and posting them one after the other, you are creating a post that takes up nine spots where regular posts would go.
Here’s how that looks on your page:
When Instagram Stories first came out, you could only add videos and photos that you recorded live to your Stories. Since then, Instagram has allowed people to add videos and photos to their Stories from their camera roll.
There are two ways to access your Instagram Stories:
Once you’ve accessed your Stories, swipe up to see content from your camera roll.
From here, simply choose any photo or video that you want to publish in your Instagram Story.
Sure, filters are fun to use and can make your posts pop. But there are actually more important reasons to use filters. As found by research conducted at Georgia Tech and Yahoo Labs, posts with filters are 21% more likely to get viewed and 45% more likely to get comments.
Based on Track Maven, Mayfair is the most popular Instagram filter.
One of the biggest factors that the Instagram algorithm takes into consideration when deciding what posts to show on your feed is the relationship. All this means is that Instagram prioritizes showing you posts from people that Instagram thinks you are close to.
It determines this by who you interact with and how often you interact with them. For example, if constantly Like and leave comments under Person As’ posts. Then Instagram is going to prioritize showing you posts from Person A.
With this in mind, you want to create content that is likely to make people stay for long periods of time and leave comments. One great way to do this is with instructional/educational content. This is due to the kind of response that someone is likely to have an instructional post compared to a more selfish post.
Unlike a straightforward selfie or butt photo, not everyone is going to understand a piece of educational content the first time they hear/see it. Therefore, a natural response to a piece of educational content is to ask for clarification. Clarification in the eyes of Instagram translates to more comments, and comments are one of the two most important kinds of engagement on Instagram (along with Shares).
This video above is a great example of an instructional recipe post.
It encourages more time on post and post engagement in three ways:
All of these things encourage the viewer to stay longer on the post and engage, which tells the Instagram algorithm to prioritize showing your posts to the viewer in the future.
Makeup tutorials are an easy way to post about yourself while teaching people at the same time.
The video above shows just enough so that viewers can learn just from watching the video. But leaves enough out so that people are encouraged to leave comments for more details (products in the video and where to get them, techniques, etc.). Plus, while it’s not the focus of the video, she includes a song in her video but doesn’t say what the song is. This results in a number of comments from people asking for the name of the song.
While little details like this shouldn’t be the main focus of your posts, it’s worth saying that they can result in more engagement.
Taking advantage of popular trends is an easy way to get more eyes on your Instagram content. This can be as simple as posting about a recent political scandal, or as complicated as an internet challenge like Drake’s car-side dancing video.
If something is popular enough, you’ll hear about it regardless. If you want to make sure you’re always up-to-date, however, here are three tools you can use:
Managing your DMs is easy to do on your phone when you are a smaller Instagram account. However, as you grow and begin receiving hundreds or thousands of DMs a day, managing your DMs on your phone becomes a hassle. Even if you’re not yet at this stage, transferring your DMs to your desktop and managing them like you would your emails is easy to do.
All you need is AiGrow. After signing up for free, navigate to the “Inbox” tab, and here you can see all of your DMs from one email-like interface.
You can sort your DMs by:
You can also search for DMs from specific Instagram users.
As mentioned in the point above, you can then pick and choose DMs and easily respond to them from your desktop.
Similar to DMs, there is still no fully-integrated solution for uploading posts from your desktop to Instagram. Again, AiSchedul comes to the rescue with its desktop scheduling capability.
With AiSchedul scheduler, you can:
Plus, you can also schedule your Instagram Stories.
With the right tools, you can not only upload posts and Stories from your desktop. But you can also schedule your posts and Stories days, weeks, or months ahead of time.
With a tool like AiSchedul, for example, just fill out the regular information you would when uploading your post, choose a date and time, and hit “Schedule Post.” Then, come that date and time, your post will automatically post to Instagram without any work on your part.
Scheduling ahead of time is useful for posting:
What is more likely to get someone to stay on your post longer: a single photo or a 30-second video? Most of the time, someone is going to stay longer to watch a 30-second video than they are a single photo post. So while the act of posting a video itself won’t help automatically get your post in front of more people, it will make people stay on your posts for longer periods of time. And as explained above, the longer that people stay on your posts, the more likely that they will continue to see your posts high up in their feeds.
But don’t overdo it
Below is how long different kinds of Instagram videos can be:
Just because you can post an Instagram video up to a minute long on your feed or up to an hour-long on Instagram Live doesn’t necessarily mean you should.
Consider the infographic below (Image):
Image from HubSpot.
Hubspot found that Instagram videos with the most comments, therefore the most engagement, were in-fact 25 to 30 seconds. To be exact, videos that were 26 seconds long resulted in the most comments.
And from what we know about the Instagram algorithm, comments, and shares are the most powerful kinds of engagement a post can receive.
Studies have shown that simply tagging your posts with your location can get you 79% more engagement on your posts. While it sometimes makes sense to geotag at specifically as possible (if you are a local business, for example), tagging your posts with more general, popular locations can help get more eyes on your posts. For example, if you upload a post from Naples, Italy, using the geotag “Italy” instead of “Naples, Italy” might help get you more engagement than the other way around.
Although, popular locations like this can sometimes become over-saturated, making it hard for your post to stand out. Plus, even though fewer people might be searching for the location, it might be easier to rank as a Top Post for a smaller location, resulting in more eyes on your post overall compared to a more popular but more saturated location.
Experiment with popular locations and smaller locations to see what produces the best results for you. Follow the same steps above describing how to find worthy hashtags to target to find what locations you should be tagging your posts with.
Or, use services like AiGrow’s Packages:
While you used to have to send customers outside of Instagram through a link in your bio (or, in some cases, your Stories) to actually buy your product, now you can advertise specific products right within your posts with product tags.
They work just like regular tags, only they are connected to your Facebook store’s product catalog instead of specific users. When someone clicks on a tag within a post, they are brought right to a screen where they can buy that specific product. To find out if you’re eligible to make your Instagram shoppable in the first place, you can take this test created by Facebook.
Plus, Instagram recently rolled out its new in-app checkout for its shoppable posts.
This means that when you click on a product that is tagged in a post, you no longer will be taken out of Instagram. You can click on the product and make the purchase from right inside of Instagram.
Note: you can turn your Instagram to a much better shop by adding an external link to each post using AiSchedul’s Bio link that we’ve mentioned.
Related article: How to Build a Free Instagram Shop: 3 Methods for Everyone
UTMs (aka Urchin Tracking Modules), among other things, allow you to track how many people click on a specific link and where they’re coming from. On Instagram, the two main uses of UTMs are bio link tracking and influencer tracking.
For example, if you attach a UTM to a link in your bio that leads to your website, you can then track on a monthly basis how many people are coming to your site from Instagram.
If one month you notice a 500% increase in the number of people coming to your website from Instagram. Then you know that you’re Instagram strategy is working.
However, if this number drops off or is the same as last month, you can begin tinkering with your Instagram strategy to try to push more people to your website. Two of the most popular UTM tools are Bitly and Google Campaign URL Builder.
This is unfortunately only available to verified business accounts on Instagram with at least 10,000 followers. But luckily with AiSchedul Bio Link it’s possible regardless of your number of followers!
Just because someone follows you doesn’t mean that that person is going to see every post you upload. Instagram’s algorithm is a complicated beast. While it’s better at making sure that as many of your followers see your posts as possible, it’s still not perfect.
Some of your followers are inevitably going to miss your posts on their feeds. Missed posts mean fewer Likes on those posts. To make sure that your followers see as many of your posts as possible, encourage your followers to turn on Post Notifications.
When someone turns on post notifications for a specific Instagram page, that person will get notified every time that specific Instagram page uploads a new post. See the image below to see how to turn on post notifications.
Include in your post captions, comments on your posts, Stories, and DMs and CTA to your followers to turn on post notifications. You can even go so far as to upload a post asking your followers to turn on post notifications. In the post, you can clearly show how they can do that.
There are a million ways to host a contest on Instagram. But one kind of contest that works especially well to generate more Likes is the “Like-to-win” contest.
Here’s a super simple contest formula you can use:
Of course, what you offer as a prize is going to change from person to person. If you are a business you could offer a free product as a prize, if you are a popular influencer you could offer a free shoutout, and so on.
“Post & Reward” is a great feature of AiSchedul that enables you to manage giveaways and contests in the best way.
While this kind of contest won’t directly generate more Likes, it will inadvertently help you get more Likes.
It does this in two ways:
Even if you aren’t running a contest, asking people to tag their friends in your posts also doesn’t hurt.
Whether you look at a post on your feed or on someone’s Instagram page, there’s a good chance that part of the post’s caption is going to be cut off. It’s important to keep this in mind when you create your captions and make sure that all the important information that you want people to know is at the beginning of your captions.
Some examples of important information that you should put at the beginning of your captions:
This way, no matter how people see your posts, you can rest assured knowing that people can see the information you want them to see.
Posting your hashtags as a comment serves two main purposes:
Your engagement rate is an indicator of the percentage of your followers who care enough about what you post to leave some sort of engagement (usually in the form of a Like or comment). In other words, your engagement rate shows how many of your followers care about what you have to say. When you post your hashtags as a comment, you essentially gain one more comment to count towards your engagement rate. It’s obviously a very small contribution. But it is something.
When you post hashtags as a comment, you free up a lot of space in your post captions. The more space you have in your post captions, the more clearly you can convey essential information (CTAs, locations, dates, times, websites, etc.).
Like the Post Notifications point above, Instagram engagement pods (or Instagram engagement groups) are another way to get more Likes, comments, Saves, and Shares on your posts. Unlike notifications, however, engagement groups are a guaranteed way to get more post engagement.
Engagement groups are groups of people on Instagram who agree to comment on, Like, and generally engage with every post uploaded by a group member. To give you an idea of how simple pods are, here is an example of how a three-person Instagram engagement Like pod would work:
This way, in addition to the regular post engagement you might get on a post, you get the guaranteed additional engagement from your Instagram pod group members. Take into consideration the fact that some pods have thousands of members and this can mean thousands of additional Likes, comments, Saves, and Shares on your posts every time you post.
The easiest way to find an Instagram engagement pod that fits your needs is to join a platform like AiGrow.
It currently has over 200 active Instagram engagement pods catering to all page sizes and niches. Plus, whereas most pods require a lot of manual maintenance, AiGrow’s pods are completely automated.
Once you join your pods (there is no limit to the number of pods you can join), all you have to do is upload your posts through AiGrow’s free Instagram scheduler.
Once your post is live on Instagram, all of your pod members from all of your pods will automatically engage with your new post. This way, you don’t have to worry about leechers – people who receive Likes from other people but don’t like other pod members’ posts.
Plus, in addition to the engagement you automatically get from your pod members, you can also use your pods to exchange ideas with like-minded people in your community (i.e. how to get more Likes on Instagram).
There are many reasons why someone might choose to take advantage of multiple Instagram accounts:
If you have multiple interests and don’t know what one kind of Instagram page you should create, creating multiple accounts is a great way to gauge where to invest your time and energy. For example, let’s say you create three accounts: one about travel, one about cuisine, and one about pets. After a month, you notice that your pet’s account is growing much faster than your other accounts.
With this data in mind, you decide to drop the travel and pet accounts altogether so that you can invest fully in your pet’s account. You’re also thankful that you no longer have to drain your bank account on expensive meals and trips to keep all of your feeds alive.
If you are a business offering multiple products or services, multiple Instagram accounts are a way to cater to each product audience equally. Let’s say you are a sports company with products for hockey, football, and basketball. Because of this, you want to attract people interested in these three sports to your page.
However, not everyone interested in football is going to be also interested in hockey or football. If someone interested in hockey lands on your page and sees that your last three posts have to do exclusively with basketball, there’s a good chance you’ve just lost a potential follower.
It is these types of scenarios that justify creating multiple Instagram accounts for each audience that your products cater to. For example, consider Nike:
Nike has its main account. Then several niche accounts specializing in the different products and services offered by Nike.
This point is along the same lines as the point above. But when used correctly, you can use multiple Instagram accounts to support and direct attention to your main Instagram account. Keeping with the same example above, if you are a sports company with many different products related to different sports, you can use the power of your audience-specific accounts to direct attention to your main, more general business page.
There are a few ways you can do this:
If you are large enough that you have a global audience, you can use multiple Instagram accounts to cater to different groups of your audience depending on where they’re located.
Consider Nike as an example:
Nike has the main Instagram page, as well as a number of smaller, location-specific accounts.
Not only does running location-specific accounts make it easier to connect with specific groups of your audience. But it also gives you more freedom in terms of the type of content you can post.
For example, a small running group completing a marathon together in Los Angeles might not be a big enough event to post on Nike’s main channel. But it’s perfect for Nike’s Los Angeles-centric account.
According to Instagram, the Instagram algorithm doesn’t necessarily penalize people who post too much. Combine that with the fact that the algorithm also prioritizes showing you the most recent posts uploaded by people you follow, and you’ve got all the incentive you need to start posting more.
However, don’t go crazy and start posting 100 times a day. Instagram has also said the algorithm may “switch up” content if you post too much. Posting too much could also start to annoy your followers, which could negatively affect the number of Likes you get on your posts. The point is to not be afraid to experiment with how frequently you post.
Here’s an easy experiment to try: upload more daily posts every week for two months and monitor how your Likes are affected.
After the eighth week is finished, go back and look at the number of Likes, comments, shares, and/or views your posts received week after week.
Did posting three times a day produce more Likes than posting twice a day? Did posting nine times a day produce fewer likes than posting eight times a day? With a simple experiment like this, you can find out how many times a day/week/month you should be posting for the most possible Likes on your Instagram posts.
Make your life easier and schedule your posts ahead of time. Use AiSchedul for fast and better results.
If people are going to take the time to leave a comment on your post, you should respond to them as quickly as possible.
Not only does responding to comments quickly look good in the eyes of your followers and potential new followers looking at your posts. But it also works with the Instagram algorithm to improve your chances of ranking as a Top Post for your hashtags.
Plus, now that Instagram is experimenting with removing Likes, keeping your comments high one way to maintain a visibly high engagement rate on your posts.
Imagine having an endless supply of on-brand content to post on your Instagram page with little-to-no work required on your part. This, when used correctly, sums up User-Generated-Content (UGC).
Here are three common uses for UGC:
You can easily repost your UGC using AiSchedul repost features.
People trust their friends way more than they trust faceless businesses. This is why a lot of businesses on Instagram pay popular people (called influencers) in specific niches to advertise products to their followers.
Often times, after an influencer post the content advertising a business product on their own page, the business will then repost that sponsored content on their own page.
Potential customers visiting the business’s Instagram page then see hat popular people are vouching for the business’s product, which makes the decision to follow the business’s Instagram page and buy their products easier.
Believe it or not, many people have built successful Instagram pages without posting a single piece of original content. These types of pages are called repost pages. For example, a common type of repost page is the pet’s repost page. On this page, the owner features posts of pets from all over Instagram.
This type of page works so well because it helps the owners of the posts being reposted grow their own pages. If a repost page with 30,000 followers reposts a picture from an Instagram page that only has 50 followers, there’s a great chance that some of the people seeing the post on the repost page are going to go visit and follow the original poster.
The easiest way to create a constant supply of posts to repost is to ask people to either tag you or include your branded hashtag in the posts they want to be reposted.
As a business on Instagram, you don’t always have to pay people to post about you. You can also incentivize customers to post about their experience with your business by offering the chance to win money, free product, shout outs, and/or other forms of reward.
This way, in addition to having posts from popular influencers in your niche on your page, you can also have a constant supply of posts from customers. The more posts you have of satisfied customers on your Instagram page, the more social proof you build for your brand. People can visit your page, see all of the posts from satisfied customers, and make the decision to follow you and/or buy from you more easily.
Picture three posts with three people looking at them. Each person only Likes one post out of the three of them, leaving one Like on each post. Now imagine those same three posts in an album. Even though each person only Likes one post out of the album, because the album counts as one post, that post now has three Likes instead of one each.
This matters because the more engagement that you get on your posts, the more likely your post is to rank as a Top Post for its hashtag. Ranking as a Top Post for your hashtag, especially if the hashtag is popular, means way more visibility for your posts from non-followers, which means more traffic to your Instagram page, which means more engagement on your posts and more followers for your page.
It’s been said before. But the emoji is one of the fastest-growing languages to ever exist. So much so that one experiment by WordStream founder, Larry Kim, found that emojis get more engagement than content without emojis (11.06% for content with emojis vs. 8.82% without emojis).
Another study conducted by Quintly, in which 20,000 profiles with 6.2 million posts were observed over the course of 2016, found that posts with emojis had a 17% higher engagement rate than posts without emojis.
With this in mind, use emojis in your posts to get engagement on your posts.
Research shows that posts with lighter colors, particularly blue, receive more likes than darker colors by a factor of 24%. Splash some blue and/or lighter colors into your posts and see if you notice a bump in Likes.
Studies also show that Instagram posts that include human faces get 38% more Likes than posts without faces. That’s about as clear as it gets. Make sure you include as many human faces in your posts as possible.
Think of Instagram Insights as your Instagram coach. It can tell you what’s working about your Instagram page, what posts are performing the best, what day and time you should be posting to reach the most possible followers, and other key metrics that can help your overall Instagram strategy.
While you do need an Instagram business account to access Instagram Insights, setting up a business account is very simple and doesn’t really even require you to have a business. Read the rules according to Instagram and then follow the steps shown below to convert your Instagram account to a business account.
If increasing the number of Likes on your posts is your main focus. Then there is one area of Instagram Insights that should really focus on. Under the “Content” tab in Insights, scroll down to “Posts” and tap “See all.”
See the GIF below to see which area:
Here, among other metrics, you can see which of your posts produced the most:
With this information, ask yourself:
Does a specific kind of post always produce more Likes than any other kind of post? A specific color? A portrait? Lots of edges and angles?
If the answer is “yes.” Then prioritize creating that kind of post to get the most Likes possible for your posts.
Viral trends aren’t the only things you should be looking to for inspiration. You should also look to other Instagram pages in your community that is doing well for post ideas. Obviously, you don’t want to upload the exact same posts they’re uploading. But you do want to understand what they’re doing that is getting them Likes.
Here are some questions you should be able to answer:
While these are good starter questions to ask yourself, the more comprehensive you can be, and the better you can understand what is bringing your competitors’ success, the better you can optimize your own Instagram page for more Likes.
Remember AiSchedul Hashtag Tracker? he good news is that it has another feature that enables you to monitor Instagram accounts as well.
Imagine handing out flyers to people in a mall. Most of the time, people walk right by you without taking a flyer. But occasionally, for whatever reason, someone actually takes a flyer. Apart from asking them, why exactly they take a flyer is mostly a mystery to you. But you do know one reason why: because you simply asked them to take a flyer.
Even if you only 1/10 people take a flyer, if a thousand people walk by you that means an additional 100 take your flyer that wouldn’t otherwise have taken it if you hadn’t asked them.
Relating this back to Instagram, if a thousand people see your post with a caption asking to Like the post, and a hundred people Like the post because you asked, that’s an additional 100 Likes that you wouldn’t have gotten if you didn’t ask.
When you do include a CTA (Call-to-Action) in your captions or DMs, it shouldn’t be as one-sided as “Leave a Like!”
This kind of CTA offers no value to the people looking at your posts. To convince people to actually engage with your posts, you need to propose it in a way that benefits them as much as you.
Here are some good examples of CTAs to include in your captions to get Instagram engagement:
The examples above are framed in a way to also benefit the people leaving the Instagram engagement.
While your followers are going to see your posts regardless (although not all the time as a result of the Instagram algorithm), the main way that non-followers are going to see your posts is through hashtags. The hashtags that you use are going to change from person to person. This is because, generally speaking, the kind of people who are going to Like fitness-related posts is going to be different than the kind of people who are going to Like car-enthusiast-related posts.
Once you understand what hashtags that people who are likely to be interested in your kind of Instagram posts are using, you can use these hashtags in your posts. That way, you know that your posts are getting in front of people who are likely to actually be interested in your posts. The more targeted your hashtags, the more likely that interested people will see your posts. The more interested people that see your posts, the more Likes you will get on your posts.
No matter what kind of Instagram page you have, you can use the following steps to find out what hashtags you should be targeting:
Take the research you did above for what hashtags to include in your posts and engage with people using those hashtags. The idea is that when you engage with people using these hashtags, they’ll see your engagement, check out your page, see that you’re similar to them, and ultimately follow you and Like your posts.
Follow the steps shown in the GIF above and start engaging with people using the hashtags that come from your research. People using these hashtags are more likely to follow your page and Like your posts than just engaging with random posts. What does “engage” mean? It means Like and comment on their posts, follow their pages and send them DMs.
We learned above that Instagram takes into consideration how recently a post was uploaded when deciding what posts to show to people. The Instagram algorithm will show you a post that was uploaded yesterday sooner than it will a post uploaded three days ago. This is why it’s so important to understand when your audience is online. If your audience is online at 4 PM every day but you are uploading at 8 AM, you are allowing seven hours for the other people that your audience follows to upload their posts. As a result, your post gets pushed down the feed by all the other, more recent posts.
While the best time to post on Instagram is going to be different for everyone, Instagram Insights makes it easy to see when your audience is online, and therefore when you should be posting. To find your Insights, just tap the three horizontal lines in the top right corner of your Instagram page, or tap “View Insights” below any one of your posts to view your Insights.
Under the “Audience” tab in Instagram Insights, scroll down to the very bottom. Here you can what days of the week, as well as which hours during each day, your followers are online and active.
Look to see when the majority of your followers are online, both days of the week and specific times, and make sure you are uploading posts on those days and at those times. For example, if your Insights tell you that the majority of your followers are online Tuesdays and Thursdays at 12 PM and 6 PM, make sure you are uploading posts on Tuesdays and Thursdays at 6 PM and 12 PM.
While this data only shows when your followers are online, there is a good chance that it also applies to people who aren’t following you but are likely to be interested in your page. In this sense, by posting when your followers are online, you are also increasing your chances of getting your posts in front of likely new followers.
Whether it’s current followers and potential new followers, the better you can get your posts in front of your audience when they are online, the more potential engagement you can get for your posts. The more people that engage with your posts, and the more consistently they engage, the more likely the Instagram algorithm will make sure those people continue to see your posts on their feeds.
Getting your posts in front of likely new followers is also related to how targeted your hashtags are. But we’ll talk more about that later.
Virtual assistants are great options for those who don’t have much time managing their Instagram pages. Instagram virtual assistants are Instagram experts that do all the necessary actions to grow your Instagram page. Wondering where to find the best VAs? Take a look at 7 Social Media Virtual Assistant Services to Trust.
Occupy as much space on Instagram as humanly possible. This means that, in addition to regular posts on your feed, you should also be posting to:
500 million people are using and watching Instagram Stories every single day, brands are finding upwards of a 10x increase in views on IGTV since Instagram’s recent update, and Instagram Live sends a notification to all followers who haven’t turned off Live notifications when you start streaming.
Plus, Instagram Stories and Live Streams occupy the most valuable part of the Instagram feed – the very top banner. Someone may miss a post you uploaded to your feed. But they might see your Instagram Story. And if you use your Instagram Stories to highlight your recent posts, Stories can work to direct people back to your Instagram page to see posts they may have missed.
The Instagram algorithm is like a Rubik’s cube. There are a nearly infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it. Now, no one completely understands how it works other than Instagram. But from what Instagram and other experts in the field have told us, here’s what we know:
There are essentially two layers to the Instagram algorithm behind your feed.
The first layer, according to Instagram, is more important than the second layer and consists of three factors:
Instagram prioritizes showing you content that is similar to what you have viewed in the past. They use your past interactions with posts and potentially image recognition software to accomplish this.
Example: if you look at posts of dogs more than anything else, Instagram will prioritize showing you posts of dogs.
Instagram looks at how recently a post was uploaded.
Example: a post that was uploaded yesterday will be closer to the top of your feed than a post uploaded a week ago.
Instagram prioritizes showing you posts from people you are close to. It determines your relationships with people based on your interactions with them. Example: if you consistently Like and comment on a specific person’s posts, that person’s posts will be closer to the top of your feed.
The second layer of the Instagram algorithm, although not as influential as the first layer, is still significant. It also consists of three factors:
Instagram prioritizes showing you what it considers to be the best posts since your last visit to Instagram.
Example: a post that was uploaded between you closing the app and reopening it will show higher up in your feed.
The more people you follow, the more Instagram will show you posts from different people.
Example: if you follow 1,000 people, you will see fewer posts from any specific person that someone following 10 people.
The longer you spend on Instagram, the less relevant posts you will see.
Example: if you spend five minutes on Instagram and your friend spends two hours, you will see posts that better fit what you want to see more than your friend will.
When you search for a hashtag on Instagram, you will see two results: Top Posts and Recent Posts.
Top Posts for hashtags are generated based on two factors:
Amount of engagement
Instagram prioritizes showing posts that have more engagement than other posts using the same hashtag.
Example: a post with 10,000 Likes and 200 comments is more likely to show up as a top post that a post with 500 Likes and 100 comments.
Quickness of engagement
In addition to the amount of engagement, Instagram also looks at how quickly a post receives its engagement.
Example: a post that gets 10,000 Likes and 200 comments within an hour of being uploaded is more likely to show up as a Top Post than a post that gets 10,000 Likes and 200 comments within a day of being uploaded.
The Explore Page algorithm shows you posts based on two factors:
Contents you’ve liked
This is one self-explanatory – the Explore Page will show you posts similar to posts you have already Liked.
Example: if you Like a lot of NFL-related photos, the Explore Page will show you posts related to the NFL.
Posts liked by people whose photos and videos you’ve liked
When you Like a post, the Explore Page will show you posts Liked by the person who uploaded the post you Liked.
Example: if you Like Person A’s post, the Explore Page will show you posts liked by Person A.
By understanding how the algorithms behind your feed, search results, and Explore page, you can produce the best possible results with the least amount of energy on Instagram. To go further down the Instagram algorithm rabbit hole, read our comprehensive guide here.
Similar to staying up-to-date with algorithm changes, not knowing all that Instagram has to offer in terms of features is potentially missing out on features that could generate more Likes for your posts. For example, as talked about before, not using something as simple as filters on your posts is potentially missing out on Likes (see the section “Use filters” to understand the positive effects using filters can have on your post engagement).
Not using Instagram Stories or Live Streams takes away opportunities for people to discover your Instagram page, not encouraging people to turn on Post Notifications limits the number of followers that actually see your posts, and so on. Subscribe to Social Pros to stay up-to-date on all features and algorithm changes released by Instagram.
If someone Likes a post from someone who posts similar content to your own, there’s a good chance that that person will also Like your content as well. Follow these steps to find competitors:
In this section, you can see the most popular Instagram pages in your niche.
You can then explore these competitors one-by-one, record the usernames of the people Liking and commenting on their posts, and engage with the content of these people.
Alongside Instagram Insights and your competitors, you should also be looking at what your followers are Liking and engaging with. The better you can understand what kind of content your followers enjoy, the better you can tailor your own content strategy to catch your followers’ attention. The better you can do this, the more engagement you will get on your posts.
Fortunately, it’s very easy to see what your followers are engaging with. With Instagram open, just tap the heart on the bottom of your screen and then tap “Following” in the top left corner. See the image below for a better understanding.
There you have it! 60 Instagram hacks you can start using today to get more followers, run a successful business, and generate more engagement on your posts on Instagram.
Know of any Instagram hacks not explored above? Share your wisdom in the comments below.