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It’s no secret that Instagram logo design is an icon among social media platforms. But why does it matter? Captivating and eye-catching brand symbols are the most crucial part of a brand identity and they play a very important part in growing that brand. The digital world depends so much on the identities that grab the user’s attention by making a strong impact on them.
The logo of your brand is not only a way to separate yourself from the rest but also fosters the loyalty of your brand and makes you more prominent in the eyes of your audience. Having a compelling logo will also help you sell more on Instagram.
Instagram emerged in 2010 as a unique image-based social platform practice in the digital world. It was the first-ever network that allowed its users to communicate only through attractive visuals and in no time, it became the most frequently used digital network with over a billion active users.
As it started to grow, it provide a huge potential to the business community that was linked to it. Since then, Instagram logo design has also become well-known among different generations.
Many businesses prefer to buy Instagram followers to grow on this platform and get the maximum advantages of the opportunities that are being offered by it. Others might consider using an influencer marketing platform to drive sales. This platform has a lot of interesting things but the best part is the evolutionary history of Instagram logo design.
We can say that the Instagram logo design has a huge contribution to the success of this platform. In this blog, Socialpros.co brings the detailed history of the logo transformation of Instagram.
Let’s get started…
The Evolution History of the Instagram Logo Design
The first logo of Instagram was designed in 2010 by Kevin Systrom, one of the founders of this platform. Instagram logo design used the icon of the Polaroid camera, which was used in back times for the purpose of capturing and printing images.
This icon was chosen by keeping the unique image-sharing practice of Instagram in mind. The Instagram logo design transformation journey added so much to the popularity of this platform that makes brands more conscious about getting popular on it with Increase Instagram followers.
Further details of the Instagram logo transformation are given below:
The Polaroid Camera in 2010
It was the first-ever logo that was designed for Instagram which was an icon of a Polaroid camera. It was a tiny description of how content is being shared on this platform.
There was also present a rainbow-like color spectrum running vertically across the visuals. This logo was designed in a rounded shape of a square and it was considered one of the finest logo icons of that time.
The popularity of this platform is what adds more potential and opportunities for the brands. That is why it becomes so mandatory for everyone to be a continuous part of it if you want to grow as a brand. Explore and research the best ways that make you stand out just as an Instagram profile viewer.
The Vintage Viewfinder in 2010
In the duration of one year, the Instagram logo design won so many hearts and the company found the need to design it in more like a more professional way so that it may be used across different social media platforms.
The responsibility of the logo creation was assigned to a great photographer and designer Cloe Rise who transformed the whole concept of Instagram by using a minimalistic approach to logo design.
He created the logo by taking inspiration from a bell and the Howell camera that was invented in 1050. He reused the rainbow spectrum but this time it was drawn on the top right corner also with ‘INST’ written on its top.
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The Realistic Touch in 2011
The only difference that was made in the second logo was the addition of a few more detailing. The updated logo was so much loved by the audience as it looked so eye-catching.
The top position of the logo was given a leathery texture that made it look more realistic and deep. The gradient that was used in the logo was made more prominent.
The rainbow spectrum was made wider and this time it showed up with four primary colors the word “INST” was updated with “Insta” which made it more attractive as a graphic design.
The Gradient Beauty in 2016
By 2016, the audience found a revolution in the transformation of the Instagram logo. The designers of this updated logo picked up three elements from the previous logo which were the polaroid camera icon, the rounded square, and the rainbow spectrum and then they beautifully transformed them in a more futuristic way.
The vibrant colors that were used in some portions of the logo, were filled in fully. To represent the camera icon a bold dot was created at the top right corner of the logo.
This logo remained the talk of the town for so long because of its minimalistic design and abstraction. It eliminated the typography that was used in its previous versions.
A Vivid Redesign in 2022
The most recent update that was made was only the lightening of the colors and all the rest of the elements were kept the same. The blue color of the logo was toned down and the colors that were bright like pink and yellow were made more prominent on the logo.
The creative directors of Instagram described this transformation by saying that they crafted this design by taking inspiration from innovation and exploration. Further, he said they tried to create the best blend of everything by infusing so much energy and power into its look.
Wrap Up
In short, Instagram plays a very important role in enhancing the popularity and use of social media, and it’s important for businesses to get more followers. it introduced the image-sharing trend that helped people communicate with each other and make them more connected.
The evolutionary journey of the Instagram logo played a very crucial part in the success of this platform and made it a continuous part of everyone’s life.
