Instagram has been one of the top social media platforms that millions are using nowadays. Over 2 million businesses connect with people’s passions on Instagram daily – if you’re a business, you should be on Instagram. Why? More and more consumers follow brands on social media, having a presence on Instagram is a smart move to connecting with your audience while increasing brand awareness. It also makes your practice more relatable as you share transparent experiences; bringing your followers “behind-the-scenes” and giving an inside look into your company’s culture.
Have no clue how to start? This post will get you started on some smart tips to go about marketing your business on Instagram.
1) Leverage Instagram Marketing Tools
There are various apps available for Instagram that are designed to accelerate your social goals, improve time-management, and make your marketing more efficient – use them. From apps like photoshopping, providing analytical data, to scheduling your content and managing your followers; pick 1 to 2 that works best for your brand and objectives.
Some popular and commonly used apps are:
- Facetune – A photoshop type app to perfecting your images.
- UNUM – Easily manage and plan your Instagram while growing followers.
- AiGrow – Easily repost images on Instagram to build relationships with followers, highlight influencers in your niche and initiate new conversations.
- Social Insight – Your Instagram analytics tool to monitor engagement, follower growth, interactions, and overall progress to gauge your IG marketing success.
2) Switch to an Instagram Business Account
Instagram business accounts allow users to set up more detailed contact information which allows audiences to call or connect with that business right from the Instagram app. These specialized business profiles also let their owners view more detailed analytics, which provides valuable insights into successful posts.
3) Get Consistent
If you are a business, you should get into the habit of posting at least once to three times per day. Studies have shown the most visible brands on Instagram post 1.5 times per day, and they post around the same time each day. By posting at regular intervals, you establish an expectation for your audience and make it easier for them to interact with your dental practice. If you’re just starting off, gradually post twice a day if you can, but post at least once per day to grow your followers and keep them engaged.
4) Give Incentives to Your Followers
Everyone loves to win, or at least try and win, right? The best way to gain more followers is to hold contests – whether it’s a photo, caption or video contests, make sure it’s easy for you and easy for them. Ask for entries using a specific hashtag which will tag the photo to your page, making it a lot easier to keep track of entries.
5) Figure Out the Best Times to Post
Research states the best time to post on Instagram is between 12pm-1pm, Monday-Friday. However, to figure out your best time to post for your account, if you set your account to business, under ‘Analytics’ you can view the times your audience is the most engaged.
6) Provide a Variety of Content
Instagram is a tool that should be used to show off the personality of your dental practice. Avoid posting too much of the same photos of one single subject. Instead, spend time thinking about how you can make each post unique. Keeping your audience engaged is the most important key point to successfully have your followers entertained and wanting to come back for more.
Author: Usman Raza is the co-founder of Christian Marketing Experts and marketing strategist working with various brands online, and the content marketing manager of PSD to WordPress and packaging design. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.