It’s 2018. Having a social media presence is a non-negotiable business practice. Social media is an easy way to put more eyes on your business, generate more leads and sales, learn what your competitors are doing, give depth to your brand, and naturally interact with your customers on a daily basis.
However, with an ever-growing to do list, the last thing that many business owners have time for is overseeing their social media presence. This is why it’s important to employ the help of a social media manager. A good social media manager will help boost your online presence, enabling you to respond to customer concerns, meet your goals, and grow your online reach.
One of the biggest decisions to make for your social media strategy is choosing what platforms you want to focus on.
While this is bound to change depending on the type of business you run, for most small businesses, that platform should be Instagram.
- Over a billion users now use Instagram
- 60% of users find new products on Instagram
- 75% of users take action after seeing a post (visiting a website, for example)
Read on to learn what the role of a social media manager is and how they can help your small business grow.
Roles & Duties of a Social Media Manager
A social media manager is responsible for maintaining and growing a brand’s online presence. This includes:
- Strategy: Successful online presences depend on careful planning. For a social media manager, this includes planning and launching creative campaigns, monitoring their progress and adjusting as necessary in order to meet a company’s goals.
- Content Management: A social media manager is responsible for creating original, high-quality content that resonates with your audience. In addition, content management includes creating a publishing schedule, scheduling posts for weeks in advance, promoting content, and researching relevant hashtags for your brand to tie into. Even if you as a business create your own content, a social media manager can help you come up with new content ideas, perform competitor analysis, and find the best times for you to post for the best engagement from your audience.
- Identifying Target Audience: A social media manager will be able to identify the users that will provide value to your brand through meaningful interactions (follow your business page, convert to customers, create partnerships, etc.) and share your content with their own followers. This includes following relevant users and unfollowing fake accounts and others that add no value to your feed.
- Follower Engagement: In addition to finding valuable followers, social media managers make engagement easy and streamlined. This includes liking your followers’ content, commenting on the posts of those that follow your competitors, and quickly responding to comments and direct messages.
- Customer service: 89% of messages to brands on social media being ignored, so responding to a customer’s message is an easy way to stand out from the competition. Therefore, a good social media manager should take the responsibility of handling most, if not all of your messages. This includes sending mass messages for lead gen, answering common questions, welcoming new customers to your client’s business, making public announcements, providing discounts to your followers/customers, and so on.
Choosing the Right Social Media Manager
The only downside to most social media managers is that they can be quite expensive.
For most boostrapped small businesses, bringing on a paid full-time or part-time social manager is simply out of the question.
To hire a social media manager, according to Indeed, you can expect to have to invest anywhere from $20,000/year to $120,000/year, with the average salary (at least in Toronto, Canada) being almost $50,000/year.
Even on a freelance basis from a site like Fiverr as shown in the images below, you can can expect to pay a pretty penny:
Fortunately, if you’re a small business lacking the resources to hire a dedicated social media manager, you can use a tool like AiGrow to reap nearly all of the benefits of having a dedicated social media manager for a fraction of the price.
AiGrow is a fully-loaded social media manager packaged into a customizable and easy-to-use tool. Take a peak at the video below to gain a sense of what AiGrow has to offer:
Here’s a glimpse into what AiGrow offers:
- Unlimited automated Likes, comments, follows, unfollows, and DMs
- Ability to target users based on hashtag use, location, and competitor connection
- Ability to target specific users from an excel list
- Ability to send DMs, respond to DMs, and manage your DM inbox all from your desktop
- Content scheduler to schedule your posts for days, weeks, and/or months ahead (all from your desktop)
- Daily safeguards for all actions (Likes, comments, follows, DMs, etc.) to help prevent your account from being flagged
- Customizable comments
- Customizable DMs
- Alternating tags for comments and DMs (Hey/Hello/Hi/What’s up… etc.)
- Daily safeguards to help prevent your account from being flagged
- Free one-on-one appointments to help get your account properly set up
- In-app analytics
- Automatic email notifications in the rare case you encounter an issue with our service (and a proposed solution to the issue)
AiGrow’s most recent feature, automated engagement pods, also provide a great way for small businesses on Instagram to help each other out by guaranteeing more Likes and comments every time you or another group member posts.
Forget taking the risk of hiring a social media manager. AiGrow offers the same benefits as a hired social media manger for just $29/month.
Want to see if AiGrow is the right fit for your small business? Try it free for five days by clicking here.