How To Create an Instagram Content Plan for Your Business


Failing to plan is planning to fail. This is a well-known saying and nothing can be further from the truth. When you compare businesses that have succeeded on Instagram with businesses that have failed on Instagram, you will notice that one of the things that determine success or failure is having a content plan.

Having a content plan and executing it well will convert to sales and it will earn you a lifetime of followers. Whether you already have an Instagram account for your business or you want to create one, these tips on creating your Instagram content strategy will benefit you now and in the future, as your business grows

#1 Know Your Audience

Since your goal is to convert to sales, you should know your audience so that you can structure your content to meet their needs. 

If you are not sure what type of content would appeal to your audience, do some research. You can also view other Instagram accounts that are in the same niche to get some ideas. 

#2 Create Your Content Theme


Your content theme will depend on the niche you choose. Examples of content themes include:

  • Product
  • Inspiration
  • Quote
  • Behind the scenes

If you have no idea where to begin and what to include, there are various apps available that come with pre-loaded themes to make your work easier.

#3 Plan to Create Content in Advance

Avoid the last-minute rush by creating content for Instagram in advance. Doing so 2 to 3 weeks in advance will not only ease the pressure but you get to see how the content looks like when put together. You can thus make any changes required to improve the content.

Also, if you don’t have enough time in creating posts and stories, you’d better repost them with an Instagram management tool like AiSchedul. Click here to know how to repost content using it!

#4 Plan to Create Captions in Advance 

Having the right captions for your Instagram content is important as it will determine whether your audience will go on to see what you have to offer or they will overlook your post. 

Your captions should contain information that is not obvious from the photo. It should also spark the interest and curiosity of your audience. 

#5 Have a Posting Schedule

To be successful on Instagram, you need to keep your readers engaged. One way to do this is by posting regularly. It does have to be on a daily basis. You can post every other day, twice a week or any other way you feel would work well. 

To save time on this task, you can use an Instagram scheduler like AiSchedul. Actually, using this Instagram management tool you can create posts and stories, write down their captions, use the best hashtags, and schedule them to post on Instagram at the time you want!

schedule posts with AiSchedul

#6 Determine the Best Time to Post

best time to post

Posting your content at the right time is important. This will increase viewership and engagement. 

You can determine the best time to post by checking what time many people visit your page. Check this under the Audience tab located under Insights. 

There are also apps that can help you determine the best time to post based on your target audience. 

#7 Plan and Schedule Instagram Stories

Instagram stories are usually random but it does not hurt to plan ahead. Nbi! Whether you would like to highlight what went on behind-the-scenes or you would like to highlight something interesting about your business, have it all planned out as well as the captions. 

Preparing that much content may take time. And the good news is that using AiSchedul, you can also schedule stories! So, try it for free now!

With certain apps, you can schedule when the stories go live on Instagram. 

#8 Have a Social Calendar to Plan

Social media events, national holidays and global holidays are something you should have marked on your calendar. Even though your business may not be related to some holidays, you can find a way to incorporate the two. Look for an app that can keep track of all the holidays and send you a reminder for each. 

#9 Use Offers and Seasonal Promotions


Everyone loves offers and discounts. Having such offers will attract more people to your page and if what you offer them is good enough, they will keep coming back even when there are no offers.

As you plan ahead for content to post on your page, check your calendar to see if there are any seasonal holidays you can take advantage of.


Creating an Instagram content plan for your business is important if you want to increase engagement, viewership, and conversion to sales. Plan your content including Instagram stories 2 to 3 weeks in advance. This will help you see how images look next to each other and if any changes need to be made. 

Determine how many times a week you will be posting as well as which particular times of the day you will post. This is important in order to reach out to as many people as possible.

Take note of all social events, and national and global holidays, and try to incorporate your content with those holidays. 


Sandra Larson is a professional writer from Elizabethanauthors and leads content creator. She focuses on digital marketing and strives to help startups on social media to thrive. She shares her knowledge with those interested through such written material.

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