Instagram hiding Likes poses a huge change for marketers on Instagram.
Likes have traditionally served as one of the biggest indicator’s of the quality of someone’s Instagram page.
This is because engagement, which primarily consists of Likes, comments, and Shares, conveys how much your Instagram followers actually care about what you have to say.
The higher your engagement rate, and therefore the more your followers care about what you have to say, the more likely that brands with sponsor you.
This is because brands only want to sponsor people with followers who are actually going to buy their products.
So, now that Likes are potentially out of the picture, you need to start prioritizing other public kinds of engagement.
Even if Likes aren’t visible, you still want to make it as easy as possible for brands to see what the amount of engagement you get on your posts.
Fortunately, you can do this easily with comments. Other than video Views, comments are the only kind of engagement still visible to the public.
In fact, comments matter more to brands (and to Instagram, for that matter) than Likes. It makes sense when you think about it – someone who is moved enough by your post to write a comment is more likely to listen to you when you advertise a brand’s product than someone who just leaves a Like.
So, with this in mind, how can you compensate for a lack of visible Likes on your posts with more comments?
The quick fix to Instagram hiding Likes – prioritizing comments
While there are a million ways to get more comments on Instagram, the easiest and quickest way is using Instagram engagement pods.
Instagram engagement pods are groups of people on Instagram with similarly-sized and similarly-themed pages who agree to engage with each other’s posts every time a pod member posts.
Instagram comment pods specifically are groups of people who agree to comment on every new post posted by a pod member.
For example, if you and I were in the comment Instagram comment pod, whenever you uploaded a new post to Instagram, I would leave a comment. You would do the same thing for me whenever I uploaded a new post.
Why Use an Instagram Comment Pod?
Unlike other methods of quickly generating more comments, like buying them in bulk, Instagram comments pods guarantee you real comments from real people in your Instagram community.
Real people who are actually related to your niche are much more likely to attract the attention of brands than random comments from people outside of your community.
For example, let’s say a brand is considering sponsoring a female fitness personality on Instagram to advertise the brand’s new cleansing tea. If the majority of comments left on her Instagram posts are middle-aged men leaving crude comments about her body, the chances that those people will listen to her and buy the cleansing tea is pretty low. The brand is better off looking for other people to sponsor.
However, if the majority of comments are people asking genuine questions, giving advice, and leaving compliments, then the brand can look at those comments and see that if they were to work with the influencer, their product/service would be well received by the influence’s followers.
Back to comment pods. When using comment pods, you can rest assured knowing that all comments coming from your pods are people from your community.
This is because there are different comment pods for different kinds of Instagram pages.
If you are a photographer with less than 10,000 followers, you can join comment pods for photographers with 10,000 followers; if you run a motivational page with more 20,000 followers, you can join comment pods for motivational pages with more than 20,000 followers, and so on.
Put plainly, while you can join comment pods that cater to all kinds of Instagram pages, most comment pods cater to the following:
- Instagram page niche (photographers, business, pets, business, fitness, etc.)
- Size of Instagram page (>5,000 followers, >10,000 followers, etc.)
- Type of engagement (Like, comment, share, save, etc.)
The best part is that there is no limit to the number of Instagram comment pods you can join. Pair this with the fact that one comment pod can have tens of thousands of members and you can begin to see the huge potential of comment pods.
Joining Instagram comment pods
Usually, finding the right Instagram comment pods for your Instagram page, going through the process to actually join the pods, and maintaining your presence in multiple pods on a daily basis is a tiring process.
Another issue when using regular engagement groups is leechers. Leechers are people who receive engagement from all other pod members but who don’t return the favor and engage back. If you’re going to put in the effort to Like and comment on everyone else’s posts, you want to ensure that you’re getting equal engagement back.
A tool like AiGrow solves all these issues and makes your life a whole lot easier automated Instagram comment pods. With these automated pods, you no longer have to worry about long application processes or pods full of leechers.
Here’s how it works:
- Join over 200 active engagement groups (or create the perfect engagement group and invite your friends) from one easy-to-use dashboard
- Schedule and upload your Instagram posts from your desktop using AiGrow’s free Instagram Scheduler
- Sit back and watch as all members of your pods begin automatically commenting on your posts.
Likewise, whenever a group member uploads a new post through AiGrow’s scheduler, you will automatically engage with their post.
This way, you are guaranteed to get engagement from every single one of your group members and you never have to worry about missing someone’s post and potentially getting kicked out of your engagement group.
For example, if you join a comment pod with 100 members, when you upload a post with AiGrow’s Scheduler, that post will automatically receive 100 comments from your comment pod members.
Check out the video below to learn more about Instagram comment pods:
If Instagram hiding Likes turns out to be a permanent thing (it is still in a testing phase, after all), the only kinds of engagement that will remain visible to the public will be comments and video views.
The easiest way to keep your engagement rate visibly high will be to prioritize getting more comments.
While there are obviously a million ways to get comments on your posts, the easiest and quickest way to get more comments is with Instagram comment pods.
Instagram comment pods means more comments from real people within your Instagram community. Pair this with more long-term comment strategies (like those described in this article) and you’ve got a super effective way to recover from the inevitable engagement loss as a result of Instagram removing Likes.
How do you think engagement will be affected as a result of Instagram hiding Likes? Leave a comment below with your thoughts.
In the meantime, click the button below to sign up for AiGrow and start using Instagram comment pods for free today.