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The name that you choose for your Instagram page has a major impact on the way that users will interact with your content.
Think of your username as being like a website domain name. It needs to be easily searchable, pop up right away in the search bar, and be simple to remember. When considering a username, test it out by sharing it with friends, family, and colleagues. You can even launch a poll on other social media channels to ask your followers what they think about your options.
When it comes to choosing Instagram usernames for more followers, there are a few basic rules to follow.
No Numbers
Does anyone else remember the AIM days? While it can be perfectly acceptable to use numbers in a username if you are an individual, brands and public figures should stay away from using numbers in their usernames.
Brands often opt for this formatting if the name they are after is already taken. However, use some creativity to come up with a unique name if your brand name is currently being used by another account. For example, instead of using @Pepsi123, you could use @PepsiSoda, @DrinkPepsi or @PepsiLove.
On-brand With What You Do
Unless you are a well-known brand or celebrity, your audience should be able to read your username and have a fair understanding of what your brand is about. Your content should match your username, and will give everything from promotions to thought leadership a greater impact. This will help your brand maximize its growth and gain the right followers that will actually interact with your brand and share your content with others.
No Offensive Terms
The last thing that you want to do is ostracize a large audience before they even know what your brand is about. Even if you consider your username to be a joke, avoid anything that uses offensive terms that might rub users the wrong way.
Remember that sarcasm and tongue-in-cheek humor often doesn’t resonate well in writing, and the tone can be lost on many who aren’t familiar with your brand. Play it safe by choosing a neutral username that is free of vulgar language or ostracizing wording.
Concise Language That is Easy to Understand
Keep it short and sweet when it comes to choosing Instagram usernames for more followers. Concise usernames are easier to remember, making it easier for potential followers to find your account and share it with others.
In addition to being short, your username should also be easy to spell without uses needing to ask for spelling or for you to repeat it. If your username doesn’t stick the first time, your followers are likely to forget it quickly.
No Excess Letters
Avoid using consecutive repeating letters, symbols, characters or numbers when creating Instagram usernames for more followers. Not only does this look unprofessional, but you’ll also be unintentionally turning away a large portion of users.
Names like XxusernamexX are difficult to remember and spell, making it unlikely that users will be able to find you. If it can’t be avoided, you should only use one character twice in a row – never more than that.
By following this advice, it will be easy to create a unique Instagram username for more followers and higher engagement on this popular social media channel. This will help users better be able to understand what you do, convey a sense of trust, and make it easier for people who are interested in your kind of content to find your page.
With your username perfectly optimized, kick your Instagram growth into high gear with a smart automation tool like AiGrow.
