Most Popular Instagram Hashtags to Grow Your Reach

most popular Instagram hashtags

As a business owner using Instagram, hashtags are your main form of distribution. If you’re not reaching the right people, you’re going to have a hard selling your products. Success for businesses (or simply gaining followers) is finding the most popular Instagram hashtags and using them to reach your target audience.

Here are 5 tips to help you effectively use the most popular Instagram hashtags to reach the right people and grow your business:

Use of relevant keyword hashtags

The hashtag used should include relevant keywords which are closely related to the image or the photo that is uploaded. E.g., for people who sell furniture, they can use “#furniture.” The word will increase the visibility of his or her post.

Use of industry-related hashtags

After posting the photo or video, one should use keywords that are related to that industry. The use of industrially related hashtag makes the post more visible to many people searching for the products from that industry.

Let your competitor’s hashtags inspire you

One should consistently check on the hashtags that competitors are using for inspiration. You should not copy their work but they should inspire you on what to write and the words to use.

Don’t use too many hashtags

One should neither use too many nor too few hashtags when trying to gain new followers. One can write a maximum of thirty hashtags per day and they should be distributed properly. A good balance would be the use of about five hashtags in the photo or video and about 25 in the comment section.

Seriously finding your relevant hashtags

All the hashtags and Instagram users are found at the bottom part of the Instagram app known as the spyglass. By typing the name of your industry or the product that you sell, you will be able to see all the relevant hashtags that you should use. At the beginning of every tag, you should add a hash sign.


Instagram offers users unlimited opportunities to market their products. It is, therefore, the work of the user to know the most relevant hashtag to use so that the post can reach as many people as possible.