If you work on social media, you probably have a lot of tasks to do. From creating social media strategy and identifying your target groups, through preparing content consistent with the aforementioned strategy, to building community and interacting with followers. No wonder that you are fully entitled to feel overwhelmed, which results in forgetting about a very crucial step in your strategy: analyzing your performance. Doing it manually can take a lot of time and efforts, and also you need to know how to read analytics. This is where social media reporting software comes in handy.
Why do you need a social media reporting tool?
There can be quite a few reasons behind the real need of having social media reporting tools. For some marketers, this kind of tool can play the role of significant support in everyday work. Others prepare social media analytics report based only on results generated in the tool. Then tend to believe tools more than any new team member, or they do not want to outsource this task to any external agency. Well, no matter what is the reasoning: social media tools for reporting should be included in any marketer’s or agency’s toolbox.
How to choose the best tool for social media analytics report?
First of all, you need to try it out! There are many tools that offer a free trial period. It allows you to check all of the features you are interested in before you hit “pay”. Test tools with your team: after all, they will use it, as well, even if it is you who makes a decision about purchasing. Of course, you need to look at your budget, too. Using free tools seems to be attractive, but in reality, it may not work out that well since many features would be locked and unavailable for free users. Investing even a small amount of money in better and more advanced social media tools can help you prepare more comprehensive reports for your clients.
What social media reporting software to use?
Below, you will find four tools that you can use for various social media reporting.
With NapoleonCat, you can create advanced yet readable and clear reports for your clients. By gathering a lot of data points from various platforms you are in charge of, you are given a great opportunity to create reports your clients never knew they always wanted. Of course, you can analyze performance and optimize your content to deliver better results directly on the platform – NapoleonCat shows statistics in real-time, so you can react quickly.
Apart from social media reporting features, with NapoleonCat you also can schedule posts on Facebook, Instagram or Twitter, as well as take care of community management with social media inbox.
This tool will be especially useful for those who are responsible for managing groups on Facebook. While Facebook provides admins with some basic statistics about their groups’ performance, clients often want to know more, and admins want to develop their groups even further. Grytics delivers advanced data about groups and can help create attractive reports for your clients since it focuses on the groups mainly.
Social media reporting also can involve analyzing and reporting influencer marketing campaigns. SocialBlade is one of the best social media tools for verifying influencers before and after any campaign. With detailed statistics, you can easily recognize whether a particular influencer will be a good fit for your campaign, or whether they did not deliver in the previous one.
A full social media analytics report should consist of a few parts, and one of them should be an analysis of a brand’s mentions that are available on the Internet, including social media. With Mention, you can find out what people say about your brand, react accordingly and put in the report, so everyone involved in the brand’s communication would know what is going on and there will be no unpleasant surprises on the way.