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Instagram recently rolled out some major updates that have the potential to change the way you market your business on the platform. One of these outstanding updates is the ability to add links to your Instagram stories. This way you can push your leads directly to your page or even to your store. Keep reading to learn about some tricks to best use the ‘swipe-up’ feature to boost your business growth un Instagram.
Here you are going to read about:
The newly introduced feature is only available to accounts with more than 10000 followers or verified accounts. But it’s very likely to be available to all users soon in the future. There are also some tricks you can use to add CTAs to your Instagram stories, even if you don’t have 10,000 followers.
One of the biggest downsides for businesses has always been the restriction for adding links to their posts. That’s why they have always tried some other creative options to promote their website content, like using links in your bio.
With the new updates, now users can easily tap on or swipe up the ‘see more’ option to be redirected to your product page/website directly.
Offering discounts have always been a great way to drive traffic to your website. Ticketmaster used the feature to push Instagram users to a landing page on his website and let them purchase any discounted tickets they wished.
Another great way to use links in your Instagram stories is to post questions or some tips to your Instagram stories and then include a link for those who wish to read more about the topic.
The health care company Atena is getting the best out of this option by sharing tips on his stories and then linking to his article for those who want to dig deeper.
Instagram only allows verified accounts and accounts with +10 K followers to add swipe-up links to their Instagram stories. However, with an amazing hack, you are able to add links to Instagram stories even without 10000 followers or a verified account. Keep up reading and we will teach you how.
You can easily add a link in your story, to do this follow the below steps and make your Instagram story more engaging.
Select the camera icon at the top left of your Instagram main screen to begin your Instagram story. It is just above the word Stories. You have the possibility to take a picture, video, or boomerang from there after you have opened the camera icon. Another work to do is swipe up and enter your library and post any photo or video captured in the previous 24 hours (or if it has already crossed 24 hours, take an image screenshot to put it back ).
Now click the link icon for the chain and add a link to the given text box. By typing or pasting in a URL, you can do this. (Note: Instead, you can add a link to an IGTV video.) Try to ensure you click on the finished or green checkmark once you have entered your link successfully.
Note, the chain icon where you can attach links will only exist if you have a verified account or if you have a professional profile with more than 10,000 followers. If you don’t have 10,000 followers, there is no need to worry. There are other ways to link Instagram stories!
Before you press the “post your story” button, first edit your story and create a call-to-action. If you have inserted a clickable link to a picture, it will be available on the screen for a second before the next story arrives, so make sure your viewer is informed to swipe up to click the link. Although at the bottom of your story a “see more” sign will show, people will still need to be guided to click on it. For example in the above picture, there is a note “swipe up for the tutorial” which leads people to swipe up the link in your Instagram story.
But what if you still do not have 10,000 followers. Are deprived of this feature? What if I say you can still include a link in your Instagram story? Quite fancy, huh? but that’s right; Swipe Up Can Still Happen on your Instagram Account Even without 10K Followers.
Well, the good news is that we know how to swipe up without 10K followers. Stick with me! Magic is about to happen.
However, this method has a withdraw! and that’s the limitation of the number of links in your bio. You can only have one URL in your Instagram bio at a time. But don’t worry, we’ve found a solution for that.
Fortunately, there are some services that help you add multiple links to your Instagram Bio.
Tap on the chain link icon and add “call to action”. Your IGTV library will show up, so you will select the video related to the story you’re publishing. The video below is also describing the same method:
There is another way to connect your Instagram stories to external links. This will not work the same as the swipe-up feature, but it is practical, especially if you own an e-commerce shop or blog. check this video:
The ‘Swipe-Up’ feature is perfect for businessmen and Insta influencers who are looking to share new content or products for their followers to have access to! You have another option rather than “link in bio” to call to action of all your posts.
Swipe up feature has the potential to appreciate your business on another level, increasing your sale and converting your followers into paying costumers!
You might be owning Youtube chanal or an external site and you want to get your articles to read and videos watched.
It is more convenient for followers to swipe up rather than clicking the link in the bio.
If you don’t reach any of the criteria for adding links to the Instagram story, don’t worry. Because this feature has been gradually rolling out to more and more users across the social media platform, it is likely to become accessible to everyone soon. There are still a few ways you can boost the Instagram of your business until then:
Considering the benefits of the Swipe up feature on Instagram, You can not wait to have 10K followers and by then miss out on all benefits.
Of course, you should try to get more followers on Instagram, but meanwhile, you can use one of these mentioned tricky ways to add link Instagram story without 10K followers and enjoy its benefits.
My final suggestion to you would be to sign up in AiSchedul for free to first add link to Instagram story without 10K followers and also benefit from its other features that escalate your followers to even more than 10K targeted followers. This way you would kill two birds with one stone. What do you think?