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Instagram Marketing
| On
May 13, 2020

How to Track Instagram Link Clicks? The Ultimate

By Mpro

Undoubtedly, apart from being a popular social media website over the globe, Instagram is an amazing place to promote your products and services and share links to derive traffic to your website or blog. However, to perform professionally, it is essential to track the link clicks and know what type of products people prefer. Hence, here we want to teach you some hacks and tips to know how to track Instagram link clicks, easily and without even a business account! So, stay tuned!

How to Track Instagram Link Clicks using Instagram Insights?

In fact, having a business account on Instagram, you track the number of clicks on your bio link using the official app. Actually, there is a feature named “Instagram insights” that using it, you can get some advanced analytics of your Instagram account. For instance, you can see the number of:

  • Profile visits
  • Website clicks
  • Emails/Calls
  • Getting directions

Etc. And also, you can get some analytics about the age, sex, and location of your followers which helps you promote more intellectually. However, as mentioned above, you have to convert your Instagram account into a business one. 

But, how to track Instagram link clicks using Instagram insights? Well, the very first step you must take is to add a link to your Instagram bio. After that, you just have to follow these simple steps:

#1 Open Instagram Insights

First, open your Instagram profile, and on the top right corner of the screen, tap on the three lines icon.

How to Track Instagram link clicks

Then, tap on “Insights”.

How to Track Instagram link clicks

#2 Track Instagram Link Clicks

Here, you can find some fruitful information about your posts and stories, your activity, and also your audience. But, to view your Instagram link clicks, tap on the “Activity” tab.

Instagram insights

Finally, by scrolling down the screen, you can find how many clicks you had on your bio link during the last week, and also you can see if it has increased in comparison to the previous week or not!

How to Track Instagram link clicks

That’s it. However, this way has some pros and cons which is listed as follows:

✔️Pros ✖️Cons
No need to use third-parties Needs business accounts
Fast and easy Just one bio link can be added
Gives weekly reports only

So, as you see, this feature may not meet all your needs. But what to do instead? Well, keep on reading to find an amazing alternative to track links even without a business account. 

How to Track Instagram Link Clicks without a Business Account?

As mentioned in the previous links, Instagram insights just give you weekly reports, and to get these, you need to have a professional Instagram account, connected to a Facebook account as well! Well, this may take a great deal of time, and also, as a professional business manager, you may want some advanced reports and analytics! 

Fortunately, there is a third-party app named AiSchedul that lets you manage and track links more professionally. Using AiSchedul, you can share all-in-one bio links on Instagram, integrate your bio link with Google Analytics or Facebook Pixels, and track the number of link clicks, measure, and optimize your Instagram audiences. 

But what is AiSchedul? Well, AiSchedul is an Instagram scheduling app with a complete package of management tools that let you manage your Instagram accounts intellectually. Using this amazing tool you can:

And etc. But here, we want to focus on the bio link tool which lets you track your Instagram link clicks with ease. How to track Instagram link clicks using AiSchedul? Let’s see!

#1 Sign Up for Free

To start with AiSchedul, sign up for free from here.

#2 Add Your Instagram Account

Then, click on “Add Instagram Account” and enter your Instagram username and password to log in. 

AiSchedul dashboard

Remember that you can add as many accounts as you want. So, do that and manage all your Instagram accounts at a single place. 

#3 Create an All-in-One Bio Link

Now, click on the “Manage Account” button to go to the dashboard. 

AiSchedul dashboard

Then, under the “Bio Link” tab, enter a name for your bio link and check in the intended box to add the link to your Instagram bio.

Note that you can always change the bio link address name and your profile photo. 

Well, here, you can add social media links using widgets, add links to your Instagram posts and stories, give coupon codes, etc. To know how to do all these things, take a look at the following video and try all the features for free:

#4 Integrate Facebook Pixels and/or Google Analytics

After creating your bio link, it’s time to track the link clicks! If you scroll down the screen on the AiSchedul dashboard, you will see the following box:

How to Track Instagram link clicks

By inserting the codes that each of these tools gives you, you can simply track your Instagram click links without having a business account on Instagram. But, how to get these website codes? Keep on reading!

How to Track Instagram Link Clicks via Facebook Pixels?

To track Instagram link clicks using Facebook pixels, you need a website or blog for your business and you must be able to update your website code. After that, you have to follow these steps to get a Facebook pixels code to integrate it on AiSchedul:

  1. Go to Events Manager.
  2. Click + Add New Data Source.
  3. Select Facebook Pixel.
  4. Add your Pixel Name.
  5. Enter your website URL to check for easy setup options.
  6. Click Continue.

Once you have created your pixel, just copy the pixel base code and paste it to the Facebook pixels box on AiSchedul. That’s it! Now, you can check the number of clicks on your bio link! Also, for more details, click here

How to Track Instagram Link Clicks via Google Analytics?

If you want to get some advanced reports and analytics using Google Analytics, you have to get a unique code and add it to AiSchedul. But how? Well, after creating an account and getting your analytics ID, just follow the steps below:

  1. Sign in to your Analytics account.
  2. Then, click on “Admin”.
  3. Now, select the intended account from the menu in the “ACCOUNT” column.
  4. After that, choose a property from the menu in the “PROPERTY” column.
  5. Under the “PROPERTY” item, click on “Tracking Info” and then, click on “Tracking Code”.

Finally, copy the tracking code and paste it on AiSchedul’s Google Analytics box. Also, click here for more information.

That’s all! After adding these codes to AiSchedul, you can easily get some advanced analytics, without holding an Instagram business account. So, go ahead, sign up for free, create an all-in-one bio link, and track the amount of traffic you get from Instagram!

Final Thoughts on How to Track Instagram Link Clicks

To sum it up, Instagram lets professional users track their link click number and receive analytics to perform better and better every day! But how to track Instagram link clicks without having a business account? In this article, we taught you to use Facebook pixels or Google Analytics to track the traffic that comes from Instagram with ease. So, check it out and if you have any ideas, feel free to leave us a comment.

This post was last modified on March 14, 2021 21:46


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