How to Write Instagram Captions That Improve Engagement in 2022

Instagram marketing is all about creating visually appealing content. However, this is only part of the equation. To engage users, you need to provide context and explain what your photos are depicting. This is where captions come in.

How to write a great Instagram caption

If you’re looking to take your Instagram game up a notch, you need to start paying attention to your captions. A great caption can make or break a post, so it’s important to put some thought into them. The authors of, who know a lot about writing different kinds of content, have prepared tips on how-to tips to help you write great Instagram captions:

Write several drafts first

Your first step is to write several drafts of your caption. This might seem like a lot of work, but it’s worth it to take the time to get your caption right. Once you have a few drafts written, you can start to refine and edit your caption until it’s perfect.

Choose the right tone of voice

When you sit down to write the Instagram caption that converts, think about what kind of posts you typically put up on Instagram. Do you tend to be funny? Informative? Inspirational? Profound? Knowing the tone of voice you generally use on social media will help you choose the right words for your caption.

Make the most of the first sentence

The first sentence of your caption is the most important. It’s what will determine whether someone keeps reading or scrolls past. So make it count.

Start with a strong verb

When you’re thinking about how to start your caption, opt for a strong verb instead of something mundane like “is” or “are.” Doing so will immediately make your caption more interesting and engaging.

Here are some examples:

  • “Are you looking for ways to improve your Instagram captions?” vs. “Looking to step up your Instagram game?”
  • “Do you struggle with coming up with creative ideas for your photos?” vs. “Struggling to add that personal touch to your photos?”

Keep it short and sweet

Instagram captions should be brief – the shorter, the better. According to experts of best essay writing services posts with shorter captions tend to perform better than those with longer ones.

So if you’re stuck trying to figure out how to end your caption, just keep it short and sweet. A few well-chosen words will suffice.

Use emojis sparingly

Emojis can be a great way to add personality to your Instagram captions. But beware – too many emojis can come across as unprofessional or juvenile. So use them sparingly and only if they genuinely add something to your caption.

Here are a few ideas for using emojis in your Instagram captions:

  • Use them to replace words (e.g., instead of “love,” use the heart emoji)
  • Use them to add emphasis (e.g., “This is my favorite place ever!”)
  • Use them to start or end a caption (e.g., “Can’t wait for the weekend ?” or “Thanks for following me !”)

Include a call to action or ask a question

Your Instagram caption is the perfect place to include a call to action or ask a question. This can help encourage your followers to take the desired action, whether it’s commenting on your post, visit your website, or making a purchase.

Some examples of calls to action or questions you can ask in your Instagram caption include:

  • Check out the link in our bio to learn more
  • Swipe up to shop this look
  • Double tap if you agree
  • Tag a friend who would love this
  • What are your thoughts?
  • Have you tried this product?
  • Would love to hear from you! 

By including a call to action or question in your Instagram caption, you can encourage your followers to take the desired action and help you achieve your business goals.

Write like a human

When it comes to writing great Instagram captions, the key is to write like a human – not a robot. In other words, don’t just regurgitate the same tired old phrases over and over again. Instead, take some time to actually think about what you’re trying to say and how you can say it in an interesting, engaging way.

One easy way to do this is to inject some of your own personality into your captions. Let your followers get to know the real you by sharing things like your favorite quotes, jokes, or even just random thoughts and musings. Be authentic and creative.

Consider caption length

While there is no official character limit for Instagram captions, the platform recommends keeping your caption to around 2,200 characters. This gives you enough room to say what you need to without oversharing or boring your followers.

Of course, you don’t always have to use up all 2,200 characters – sometimes a short and sweet caption is all you need. But it’s good to keep in mind that you have some wiggle room if you want to write a longer caption.

Use hashtags

If you want your caption to be seen by more people, using hashtags is a great way to do that. Top Instagram hashtags allow people to find your photo when they search for a certain topic. For example, if you’re selling products on Etsy, you might use the hashtag #etsyshop. If you’re a food blogger, you might use the hashtag #foodstagram. 

Measure and tweak

When it comes to writing great Instagram captions, it’s all about trial and error. Take the time to measure the engagement of your posts (likes, comments, shares) and then tweak your captions accordingly.

If you’re like most people, you probably spend a lot of time thinking about the perfect Instagram caption. But what if there’s a way to get cheap, professional help with your captions?

There are plenty of cheap writers out there who can help you create perfect Instagram captions for your photos. All you need to do is provide them with a few details about the photo and they’ll do the rest.

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