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January 1, 2021

How to use CTA (call to action) Buttons on Instagram?

By Rezvan

 

Instagram call to action buttons are the features that can help you to turn your followers into customers. These buttons can make your profile more tidy and eye-catching. The purpose of this article is to examine what precisely these Instagram call to action buttons are, and you can implement them to get better results on the app!

Without any further ado, let’s start.

What is a CTA Button?

Basically, a CTA or call to action is a phrase or any type of feature that invites people to do something. These phrases typically contain words such as GET, BUY, SHOP, or TRY. Marketers on Instagram use a call to action in a variety of forms, from various phrases to buttons on the profile. 

In the following, we’ll examine the variety of CTA that you can use on Instagram and tell you about a way to make your very own call to action buttons. So, keep reading.

Why Should You Use Call To Action on Instagram?

Call to action features help Instagrammers to facilitate interaction with followers. Overall, an effective Instagram call to action:

  • Increases the conversion rate
  • Make it easy for your followers to navigate through your services.
  • Tell someone what they should do on your IG.
  • Give followers the motivation to take action.
  • Give you insights about your follower’s preferences.

You can use the Instagram call to action features in several shapes such as caption phrases, profile buttons, and swipe up features.  

How To Add an Instagram Call to Action Button in Profile?

Instagram CTA buttons on profile are limited. To add these buttons to your profile, you need to take these steps:

  1. Go to your business profile on Instagram.
  2. Choose edit profile
  3. Select Business information > Contact options
  4. Tap add an action button.
  5. Select the action button you want to add to your business profile.
  6. Tap Submit

Here is the list of Instagram CTA that is now available (also known as contact buttons):

  • Call
  • Text
  • Directions
  • Email
Instagram CTA Buttons

And these are the other CTA buttons that you can add on Instagram:

Instagram Call to Action Button

Remember that you are only allowed to add a few buttons. Because of this limitation, you may want to change the button that you currently use. Here’s how to remove a CTA:

  1. Go to your business profile and tap (iPhone) or (Android) in the top-right corner.
  2. Tap Edit Profile > Contact Options.
  3. Select the call-to-action that you want to remove on your business profile and delete it.

How To Add an Instagram Call to Action To Your Ads?

If you use Instagram in-built ads opportunities, you can get the call to action buttons such as “Start Order,” “Book,” and “Reserve” in your Instagram feed posts and Stories (in the shape of swipe up). These single CTA buttons lead your followers to your website or any landing page that you want.  

If you want to grow your followers organically by using a call to action feature for your page without using ads, you need to have some qualifications. For example, for a swipe up feature, you should have at least 10K followers and a business profile. 

How To Create Your Own Instagram Call to Action Button?

Sometimes, you need more than a few call to action on your page. For example, if you are a podcaster, you need to list up all the platforms that your podcast is available on them. Unfortunately, Instagram does not allow you to add more CTA buttons. So, what should you do?

Luckily, we know a way that turns your Instagram bio into a place to add unlimited call to action buttons. 

MyURLs.Bio: The Ultimate CTA Button Generator

MyURLs.Bio is a CTA button generator that helps you to design numerous buttons for your Instagram and other social media.

This tool actually works as a landing page for your external links and makes it easy for you to manage them. For example, on Instagram, instead of updating the bio link and promoting them on every feed post by the phrases like “Link in Bio,” you can simply put your MyURLs link on the bio, which holds all of the necessary links and buttons. 

To use these awesome features and create your own CTA button, take these steps:

1- Sign up for MyURLS.Bio

MyURL Sign up form

2- Connect your Instagram (optional)

3- Go to Manage Account and Click on Bio Link Tab

How to Sell on Instagram with Etsy

On this tab, you can add pre-made call to action buttons or social media widgets:

Widgets

Or, if you don’t see the button you like, create your own call to action button:

Create CTA Buttons

Related Article: How to Link YouTube to Instagram: Complete Guide

4- Add a custom reward or giveaway button

Another feature of MyURLs.Bio is that you can add a custom button for rewards or giveaways. For example, you can use this button to send your followers a discount coupon and in return get their email addresses!

Here are some examples of this feature:

Custom reward or giveaway button

5- Add Story and Highlight

Remember when we told you about a way that you can add call to action swipe up without having 10k followers? Well, MyURLs can do it for you. Remember that this option is only available if you connect your Instagram to the platform. 

6- Add posts to your Bio Link

Another fantastic feature of this service is that you can add an external link to each feed post. All you have to do is to connect your Instagram page to MyURLs and add the link to your Bio Link tab. Don’t forget to use a catchy call to action in your caption

Add link to feed posts

7- Choose a Theme

Choose a theme for your landing page from the right side of the Bio Link tab to make your page more fabulous. 

8- Put the Link in Your Bio

Finally, place your landing page link on your Bio, and make sure to encourage people to click on it to access your Link directory!

What are you waiting for? Try MyURLs.Bio for free!

Final Words

In this article, we examined the ways you can use Instagram’s call to action and also introduce a way that helps you to create and design your own CTA buttons.

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Rezvan

I’m Rezvan, a freelance copywriter at SocialPros, where I mainly write about Instagram marketing. I’m a Potterhead, resistant to caffeine overdose, and love listening to songs I’ve never heard before.

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