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Instagram engagement is the single most important metric on Instagram.
Engagement on Instagram consists of the many ways that people can interact with your Instagram page or content.
The most visible forms of engagement are comments and Likes. Although with Instagram now experimenting with removing Likes from the public eye, comments may soon become the only form of public engagement.
Fortunately, it’s easy to measure and track your Instagram engagement in the form of an engagement rate.
Here you are going to read about:
let’e keep it short; before you learn and use some great tactics to improve your Instagram engagement, you need to know why this parameter has become so Important. according to Instagram algorithm, the moree people interact with your posts, the higher position you get on the explore page. when someone searches for a specifi hashtag on the explore page, posts will be ranked based on their engagement rates. with a high engagement rate, you will appear in the eyes of more users interested in that specifi hashtag, more new traffic will flow to your page and more new followers you’ll get.
But even if you are not aiming for the explore page, you have to try for your engagement rate. even when your followers are scrolling down their feed, they will be first shown the posts with the highest engagement rates and relevancy. the lowers the engagement rate, fewer followers will see your post and all your efforts of preparing a good content may reach to nothing in the end.
Here is the simple formula to calculate your engagement rate:
your engagement rate = Number of Likes + comments / Number of followers
Note: for a deeper understanding of your engagement rate, you can also include other forms of engagement in your calculation (Shares, Saves, etc.)
As you gain more followers, your engagement rate should continue to increase, or, at the very least, stay the same.
The higher your Instagram engagement rate, the more of your followers care enough about what you’re posting to engage with it.
With this in mind, you should always be looking at ways to improve your Instagram engagement rate.
Sure, filters are fun to use and can make your posts pop, but there are actually more important reasons to use filters.
As found by research conducted at Georgia Tech and Yahoo Labs, posts with filters are 21% more likely to get viewed and 45% more likely to get comments.
Based on a study carried out by Canva, the most popular Instagram filters in the world are:
Instagram engagement pods (or Instagram engagement groups) are a guaranteed way to get more Likes, comments, Saves, and Shares on your Instagram posts.
Engagement groups are groups of people on Instagram who agree to comment on, Like, and generally engage with every post uploaded by a group member.
To give you an idea of how simple pods are, here is an example of how a three-person Instagram engagement Like pod would work:
This way, in addition to the regular post engagement you might get on a post, you get the guaranteed additional engagement from your Instagram pod group members.
Take into consideration the fact that some pods have thousands of members and this can mean thousands of additional Likes, comments, Saves and Shares on your posts every time you post.Here you can find some free Instagram PODs.
The easiest way to find an Instagram engagement pod that fits your needs is to join a platform like AiGrow.
It currently has over 300 active Instagram engagement pods catering to all page sizes and niches. Plus, whereas most pods require a lot of manual maintenance, AiGrow’s pods are completely automated.
Once you join your pods (there is no limit to the number of pods you can join), all you have to do is upload your posts through AiGrow’s free Instagram scheduler.
Once your post is live on Instagram, all of your pod members from all of your pods will engage with your new post. This way, you don’t have to worry about leechers – people who receive Likes from other people but don’t like other pod members’ posts.
Plus, in addition to the engagement you automatically get from your pod members, you can also use your pods to exchange ideas with like-minded people in your community (i.e. how to get more Likes on Instagram).JOIN 300+ INSTAGRAM ENGAGEMENT PODS
One of the biggest factors that the Instagram algorithm takes into consideration when deciding what posts to show on your feed is relationship. All this means is that Instagram prioritizes showing you posts from people that Instagram thinks you are close to.
It determines this by who you interact with and how often you interact with them.
For example, if constantly Like and leave comments under Person As’ posts, then Instagram is going to prioritize showing you posts from Person A.
With this in mind, you want to create content that are likely to make people stay for long periods of time and leave comments.
One great way to do this is with instructional/educational content. This is due to the kind of response that someone is likely to have to an instructional post compared to a more selfish post.
Unlike a straightforward selfie or butt photo, not everyone is going to understand a piece of educational content the first time they hear/see it. Therefore, a natural response to a piece of educational content is to ask for clarification.
Clarification in the eyes of Instagram translates to more comments, and comments are one of the two most important kinds of engagement on Instagram (along with Shares).
Examples of educational content on Instagram
This video above is a great example of an instructional recipe post.
It encourages more time on post and post engagement in three ways:
All of these things encourage the viewer to stay longer on the post and engage, which tells the Instagram algorithm to prioritize showing your posts to the viewer in the future.
Makeup tutorials are an easy way to post about yourself while teaching people at the same time.
The video above shows just enough so that viewers can learn just from watching the video, but leaves enough out so that people are encouraged to leave comments for more details (products in the video and where to get them, techniques, etc.)
Plus, while it’s not the focus of the video, she includes a song in her video but doesn’t say what the song is. This results in a number of comments from people asking for the name of the song.
While little details like this shouldn’t be the main focus of your posts, it’s worth saying that they can result in more engagement.
Taking advantage of popular trends is an easy way to get more eyes on your Instagram content.
This can be as simple as posting about a recent political scandal, or as complicated as an internet challenge like Drake’s car-side dancing video.
If something is popular enough, you’ll hear about it regardless. If you want to make sure you’re always up-to-date, however, here are three tools you can use:
Similar to DMs, there is still no fully-integrated solution for uploading posts from your desktop to Instagram.
Fortunately, AiGrow comes to the rescue with its desktop scheduling capability.
With Aigrow’s scheduler, you can:
Plus, you can also schedule your Instagram Stories.
Scheduling your posts and Stories ahead of time guarantees that you don’t miss a day of posting, which has been shown to generate more Likes than just sporadically posting.
What is more likely to get someone to stay on your post longer: a single photo or a 30 second video?
Most of the time, someone is going to stay longer to watch a 30 second video than they are a single photo post.
So while the act of posting a video itself won’t help automatically get your post in front of more people, it will make people stay on your posts for longer periods of time.
And as explained above, the longer that people stay on your posts, the more likely that they will continue to see your posts high up in their feeds.
But don’t overdo it
Below is how long different kinds of Instagram videos can be:
Just because you can post an Instagram video up to a minute long on your feed or up to an hour long on Instagram Live doesn’t necessarily mean you should.
Consider the infographic below (Image):
Hubspot found that Instagram videos with the most comments, and therefore the most engagement, were in-fact 25 to 30 seconds.
To be exact, videos that were 26 seconds long resulted in the most comments.
And from what we know about the Instagram algorithm, comments and shares are the most powerful kinds of engagement a post can receive.
Studies have shown that simply tagging your posts with your location can get you 79% more engagement on your posts.
While it sometimes makes sense to geotag at specifically as possible (if you are a local business, for example), tagging your posts with more general, popular locations can help get more eyes on your posts.
For example, if you upload a post from Naples, Italy, using the geotag “Italy” instead of “Naples, Italy” might help get you more engagement than the other way around.
Although, popular locations like this can sometimes become over-saturated, making it hard for your post to stand out. Plus, even though fewer people might be searching for the location, it might be easier to rank as a Top Post for a smaller location, resulting in more eyes on your post overall compared to a more popular but more saturated location.
Experiment with popular locations and smaller locations to see what produces the best results for you.
Follow the same steps above describing how to find worthy hashtags to target to find what locations you should be tagging your posts with.
Or follow the steps shown in the GIF below:
Just because someone follows you doesn’t mean that that person is going to see every post you upload.
Instagram’s algorithm is a complicated beast. While it’s better at making sure that as many of your followers see your posts as possible, it’s still not perfect.
Some of your followers are inevitably going to miss your posts on their feeds. Missed posts mean less Likes on those posts.
To make sure that your followers see as many of your posts as possible, encourage your followers to turn on Post Notifications.
When someone turns on post notifications for a specific Instagram page, that person will get notified every time that specific Instagram page uploads a new post.
See the image below to see how to turn on post notifications.
Include in your post captions, comments on your posts, Stories, and DMs and CTA to your followers to turn on post notifications.
You can even go so far as to upload a post asking your followers to turn on post notifications. In the post, you can clearly show how they can do that.
There are a million ways to host a contest on Instagram, but one kind of contest that works especially well to generate more Likes is the “Like-to-win” contest.
Here’s a super simple contest formula you can use:
Of course, what you offer as a prize is going to change from person to person.
If you are a business you could offer free product as a prize, if you are a popular influencer you could offer a free shoutout, and so on.
While this kind of contest won’t directly generate more Likes, it will inadvertently help you get more Likes.
It does this in two ways:
Read our comprehensive guide on ‘Identifying the best Instagram hashtags for your posts‘
Even if you aren’t running a contest, asking people to tag their friends in your posts also doesn’t hurt.
According to Instagram, the Instagram algorithm doesn’t necessarily penalize people who post too much.
Combine that with the fact that the algorithm also prioritizes showing you the most recent posts uploaded by people you follow, and you’ve got all the incentive you need to start posting more.
However, don’t go crazy and start posting 100 times a day. Instagram has also said the algorithm may “switch up” content if you post too much.
Posting too much could also start to annoy your followers, which could negatively affect the number of Likes you get on your posts.
The point is to not be afraid to experiment with how frequently you post.
Here’s an easy experiment to try: upload more daily posts every week for two months and monitor how your Likes are affected.
After the eighth week is finished, go back and look at the number of Likes, comments, shares, and/or views your posts received week after week.
Did posting three times a day produce more Likes than posting twice a day? Did posting nine times a day produce fewer likes than posting eight times a day?
With a simple experiment like this, you can find out how many times a day/week/month you should be posting for the most possible Likes on your Instagram posts.
If people are going to take the time to leave a comment on your post, you should respond to them as quickly as possible.
Not only does responding to comments quickly look good in the eyes of your followers and potential new followers looking at your posts, but it also works with the Instagram algorithm to improve your chances of ranking as a Top Post for your hashtags.
Plus, now that Instagram is experimenting with removing Likes, keeping your comments high one way to maintain a visibly high engagement rate on your posts.
The only problem is that responding to every single comment left on your posts can take a lot of energy and time.
To benefit from responding to every comment without having to invest the time or energy to respond yourself, you can use a tool like AiGrow.
You can create more than 100 custom comment responses that will automatically post whenever someone comments on your latest post.
Imagine having an endless supply of on-brand content to post on your Instagram page with little-to-no work required on your part.
This, when used correctly, sums up User-Generated-Content (UGC).
Here are three common uses for UGC:
People trust their friends way more than they trust faceless businesses.
This is why a lot of businesses on Instagram pay popular people (called influencers) in specific niches to advertise products to their followers.
Often times, after an influencer posts the content advertising a businesses product on their own page, the business will then repost that sponsored content on their own page.
Potential customers visiting the business’s Instagram page then see hat popular people are vouching for the business’s product, which makes the decision to the follow the business’s Instagram page and buy their products easier.
Believe it or not, many people have built successful Instagram pages without posting a single piece of original content.
These types of pages are called repost pages.
For example, a common type of repost page is the pets repost page. On this page, the owner features posts of pets from all over Instagram.
This type of page works so well because it helps the owners of the posts being reposted grow their own pages.
If a repost page with 30,000 followers reposts a picture from an Instagram page that only has 50 followers, there’s a great chance that some of the people seeing the post on the repost page are going to go visit and follow the original poster.
The easiest way to create a constant supply of posts to be repost is to ask people to either tag you or include your branded hashtag in the posts they want to be reposted.
As a business on Instagram, you don’t always have to pay people to post about you.
You can also incentivize customers to post about their experience with your business by offering the chance to win money, free product, shout outs, and/or other forms of reward.
This way, in addition to having posts from popular influencers in your niche on your page, you can also have a constant supply of posts from customers.
The more posts you have of satisfied customers on your Instagram page, the more social proof you build for your brand. People can visit your page, see all of the posts from satisfied customers, and make the decision to follow you and/or buy from you more easily.
Picture three posts with three people looking at them.
Each person only Likes one post out of the three of them, leaving one Like on each post.
Now imagine those same three posts in an album. Even though each person only Likes one post out of the album, because the album counts as one post, that post now has three Likes instead of one each.
This matters because the more engagement that you get on your posts, the more likely your post is to rank as a Top Post for its hashtag.
Ranking as a Top Post for your hashtag, especially if the hashtag is popular, means way more visibility for your posts from non-followers, which means more traffic to your Instagram page, which means more engagement on your posts and more followers for your page.
It’s been said before, but the emoji is one of the fastest growing languages to ever exist.
So much so that one experiment by WordStream founder, Larry Kim, found that emojis get more engagement than content without emojis (11.06% for content with emojis vs. 8.82% without emojis).
Another study conducted by Quintly, in which 20,000 profiles with 6.2 million posts were observed over the course of 2016, found that posts with emojis had a 17% higher engagement rate than posts without emojis.
With this in mind, use emojis in your posts to get engagement on your posts.
Research shows that posts with lighter colors, particularly blue, receive more likes than darker colors by a factor of 24%.
Splash some blue and/or lighter colors into your posts and see if you notice a bump in Likes.
Studies also show that Instagram posts that include human faces get 38% more Likes than posts without faces.
That’s about as clear as it gets. Make sure you include as many human faces in your posts as possible.
Think of Instagram Insights as your Instagram coach.
It can tell you what’s working about your Instagram page, what posts are performing the best, what day and time you should be posting to reach the most possible followers, and other key metrics that can help your overall Instagram strategy.
While you do need an Instagram business account to access Instagram Insights, setting up a business account is very simple and doesn’t really even require you to have a business.
Read the rules according to Instagram and then follow the steps shown below to convert your Instagram account to a business account.
If increasing the number of Likes on your posts is your main focus, then there is one area of Instagram Insights that should really focus on.
Under the “Content” tab in Insights, scroll down to “Posts” and tap “See all”.
See the GIF below to see which area:
Here, among other metrics, you can see which of your posts produced the most:
With this information, ask yourself:
Does a specific kind of post always produce more Likes than any other kind of post? A specific color? A portrait? Lots of edges and angles?
If the answer is “yes”, then prioritize creating that kind of post to get the most Likes possible for your posts.
Viral trends aren’t the only things you should be looking to for inspiration.
You should also look to other Instagram pages in your community that are doing well for post ideas.
Obviously, you don’t want to upload the exact same posts they’re uploading, but you do want to understand what they’re doing that is getting them Likes.
Here are some questions you should be able to answer:
While these are good starter questions to ask yourself, the more comprehensive you can be and the better you can understand what is bringing your competitors success, the better you can optimize your own Instagram page for more Likes.
Imagine handing out flyers to people in a mall.
Most of the time, people walk right by you without taking a flyer.
But occasionally, for whatever reason, someone actually takes a flyer.
Apart from asking them, why exactly they take a flyer is mostly a mystery to you, but you do know one reason why: because you simply asked them to take a flyer.
Even if you only 1/10 people take a flyer, if a thousand people walk by you that means an additional 100 take your flyer that wouldn’t otherwise have taken it if you hadn’t asked them.
Relating this back to Instagram, if a thousand people see your post with a caption asking to Like the post, and a hundred people Like the post because you asked, that’s an additional 100 Likes that you wouldn’t have gotten if you didn’t ask.
When you do include a CTA (Call-to-Action) in your captions or DMs, it shouldn’t be as one-sided as “Leave a Like!”
This kind of CTA offers no value to the people looking at your posts. To convince people to actually engage with your posts, you need to propose it in a way that benefits them as much as you.
The examples above are framed in a way to also benefit the people leaving the Instagram engagement.
While your followers are going to see your posts regardless (although not all the time as a result of the Instagram algorithm), the main way that non-followers are going to see your posts is through hashtags.
The hashtags that you use are going to change from person to person. This is because, generally speaking, the kind of people who are going to Like fitness-related posts is going to be different than the kind of people who are going to Like car-enthusiast-related posts.
Once you understand what hashtags that people who are likely to be interested in your kind of Instagram posts are using, you can use these hashtags in your posts. That way, you know that your posts are getting in front of people who are likely to actually be interested in your posts.
The more targeted your hashtags, the more likely that interested people will see your posts. The more interested people that see your posts, the more Likes you will get on your posts.
No matter what kind of Instagram page you have, you can use the following steps to find out what hashtags you should be targeting:
Or just watch the GIF below:
You should then use these hashtags in your posts.
Take the research you did above for what hashtags to include in your posts and engage with people using those hashtags.
The idea is that when you engage with people using these hashtags, they’ll see your engagement, check out your page, see that you’re similar to them, and ultimately follow you and Like your posts.
Follow the steps shown in the GIF above and start engaging with people using the hashtags that come from your research. People using these hashtags are more likely to follow your page and Like your posts than just engaging with random posts.
What does “engage” mean? It means Like and comment on their posts, follow their pages, and send them DMs.
You can either do this manually, or, to save you a lot of time and energy, you can use a smart automation too like AiGrow. Click the button below to try AiGrow for free.TRY SMART AUTOMATION FOR FREE
We learned above that Instagram takes into consideration how recently a post was uploaded when deciding what posts to show to people.
The Instagram algorithm will show you a post that was uploaded yesterday sooner than it will a post uploaded three days ago.
This is why it’s so important to understand when your audience is online.
If your audience is online at 4PM every day but you are uploading at 8AM, you are allowing seven hours for the other people that your audience follows to upload their posts.
As a result, your post gets pushed down the feed by all the other, more recent posts.
While the best time to post on Instagram is going to be different for everyone, Instagram Insights makes it easy to see when your audience is online, and therefore when you should be posting.
To find your Insights, just tap the three horizontal lines in the top right corner of your Instagram page, or tap “View Insights” below any one of your posts to view your Insights.
Under the “Audience” tab in Instagram Insights, scroll down to the very bottom. Here you can what days of the week, as well as which hours during each day, your followers are online and active.
Look to see when the majority of your followers are online, both days of the week and specific times, and make sure you are uploading posts on those days and at those times.
For example, if your Insights tell you that the majority of your followers are online Tuesdays and Thursdays at 12PM and 6PM, make sure you are uploading posts on Tuesdays and Thursdays at 6PM and 12PM.
While this data only shows when your followers are online, there is a good chance that it also applies to people who aren’t following you but are likely to be interested in your page.
In this sense, by posting when your followers are online, you are also increasing your chances of getting your posts in front of likely new followers.
Whether it’s current followers and potential new followers, the better you can get your posts in front of your audience when they are online, the more potential engagement you can get for your posts.
The more people that engage with your posts, and the more consistently they engage, the more likely the Instagram algorithm will make sure those people continue to see your posts on their feeds.
Getting your posts in front of likely new followers is also related to how targeted your hashtags are, but we’ll talk more about that later.
Automation can go very wrong on Instagram, but it can also go very right.
With the right automation tool, you can be drawing thousands of interested people to your Instagram page every day.
For example, with a tool like AiGrow, you can automatically engage with thousands of people every day based on the hashtags they use, who they’re following, and where they’re located.
When these people see you’ve followed them and Liked and commented on their posts (all of which is automated by AiGrow), there’s a good chance that they’ll then check out your page, Like your posts, and follow you back.
Plus, you can automatically send new followers DMs thanking them for their follow. In this DM, you can also direct them to turn on post notifications and to check out your most recent posts.
See the video below to see smart automation in action:
Try it completely free for five days by clicking the button below.TRY SMART AUTOMATION FOR FREE
Occupy as much space on Instagram as humanly possible.
This means that, in addition to regular posts on your feed, you should also be posting to:
500 million people are using and watching Instagram Stories every single day, brands are finding upwards of a 10x increase in views on IGTV since Instagram’s recent update, and Instagram Live sends a notification to all followers who haven’t turned off Live notifications when you start streaming.
Plus, Instagram Stories and Live Streams occupy the most valuable part of the Instagram feed – the very top banner.
Someone may miss a post you uploaded to your feed, but they might see your Instagram Story. And if you use your Instagram Stories to highlight your recent posts, Stories can work to direct people back to your Instagram page to see posts they may have missed.
The Instagram algorithm is like a Rubik’s cube. There are a near-infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it.
Now, no one completely understands how it works other than Instagram, but from what Instagram and other experts in the field have told us, here’s what we know:
There are essentially two layers to the Instagram algorithm behind your feed.
The first layer, according to Instagram, is more important than the second layer and consists of three factors:
Instagram prioritizes showing you content that is similar to what you have viewed in the past. They use your past interactions with posts and potentially image recognition software to accomplish this.
Example: if you look at posts of dogs more than anything else, Instagram will prioritize showing you posts of dogs.
Instagram looks at how recently a post was uploaded.
Example: a post that was uploaded yesterday will be closer to the top of your feed than a post uploaded a week ago.
Instagram prioritizes showing you posts from people you are close to. It determines your relationships with people based on your interactions with them.
Example: if you consistently Like and comment on a specific person’s posts, that person’s posts will be closer to the top of your feed.
The second layer of the Instagram algorithm, although not as influential as the first layer, is still significant.
It also consists of three factors:
Instagram prioritizes showing you what it considers to be the best posts since your last visit to Instagram.
Example: a post that was uploaded between you closing the app and reopening it will show higher up in your feed.
The more people you follow, the more Instagram will show you posts from different people.
Example: if you follow 1,000 people, you will see fewer posts from any specific person that someone following 10 people.
The longer you spend on Instagram, the less relevant posts you will see.
Example: if you spend five minutes on Instagram and your friend spends two hours, you will see posts that better fit what you want to see more than your friend will.
When you search a hashtag on Instagram, you will see two results: Top Posts and Recent Posts.
Top Posts for hashtags are generated based on two factors:
Instagram prioritizes showing posts that have more engagement than other posts using the same hashtag.
Example: a post with 10,000 Likes and 200 comments is more likely to show up as a top post that a post with 500 Likes and 100 comments.
In addition to the amount of engagement, Instagram also looks at how quickly a post receives its engagement.
Example: a post that gets 10,000 Likes and 200 comments within an hour of being uploaded is more likely to show up as a Top Post than a post that gets 10,000 Likes and 200 comments within a day of being uploaded.
The Explore Page algorithm shows you posts based on two factors:
This is one self-explanatory – the Explore Page will show you posts similar to posts you have already Liked.
Example: if you Like a lot of NFL-related photos, the Explore Page will show you posts related to the NFL.
When you Like a post, the Explore Page will show you posts Liked by the person who uploaded the post you Liked.
Example: if you Like Person A’s post, the Explore Page will show you posts liked by Person A.
By understanding how the algorithms behind your feed, search results and Explore page, you can produce the best possible results with the least amount of energy on Instagram.
To go further down the Instagram algorithm rabbit hole, read our comprehensive guide here.
Similar to staying up-to-date with algorithm changes, not knowing all that Instagram has to offer in terms of features is potentially missing out on features that could generate more Likes for your posts.
For example, as talked about before, not using something as simple as filters on your posts is potentially missing out on Likes (see the section “Use filters” to understand the positive effects using filters can have on your post engagement).
Not using Instagram Stories or Live Streams takes away opportunities for people to discover your Instagram page, not encouraging people to turn on Post Notifications limits the number of followers that actually see your posts, and so on.
Subscribe to Social Pros to stay up-to-date on all features and algorithm changes released by Instagram.
If someone Likes a post from someone who posts similar content to your own, there’s a good chance that that person will also Like your content as well.
Follow these steps to find competitors:
In this section, you can see the most popular Instagram pages in your niche.
You can then explore these competitors one-by-one, record the usernames of the people Liking and commenting on their posts, and engage with the content of these people.
Alternatively, to save a tremendous amount of time and energy, you can also use a smart automation tool like AiGrow to automatically engage with followers of your competitors for you.
Just provide the names of the competitors you want to target, hit “Start Growth”, and AiGrow will begin Liking, Commenting, DMing, and Following the followers of your competitors.
Here’s a video showing how AiGrow can help you target competitors:
The idea is that these people will then see your engagement, check out your Instagram page, see that you post similar content to someone they already follow, and ultimately follow you and Like your posts.
Try AiGrow for free by clicking the button below.START GETTING MORE LIKES NOW
Alongside Instagram Insights and your competitors, you should also be looking at what your followers are Liking and engaging with.
The better you can understand what kind of content your followers enjoy, the better you can tailor your own content strategy to catch your follower’s attention. The better you can do this, the more engagement you will get on your posts.
Fortunately, it’s very easy to see what your followers are engaging with.
With Instagram open, just tap the heart on the bottom of your screen and then tap “Following” in the top left corner. See the image below for a better understanding.
Your Instagram engagement rate is the most telling indicator of whether or not your followers like what you’re doing.
Use the tactics described above to boost your Instagram engagement rate, get your posts in front of more people, generate more followers, and generally succeed on Instagram.
Know of other ways to boost Instagram engagement? Please drop us a comment with your wisdom below! 😉