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Businesses should always be on the verge of learning something new, whether it’s getting ideas for a new product or building brand awareness in a new digital age. As marketing tools become even more accessible, competition in any market will undoubtedly intensify.
More importantly, startups will need to confront local competition in innovative ways if they really want to broaden their base and amplify their influence. Implementing a local marketing strategy can definitely help accomplish the goals you have set for yourself.
With Instagram, you have a very powerful tool for reaching out to local market segments. You just have to know how to use it well.
There are certain approaches that are effective, so it’s best to pick the right ones for your business. Let’s take a look at a few essential tips for using Instagram for local marketing.
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The first step is to assess your current online presence. You need to know what you need to work on and focus your time and money there. For this, you will need to conduct an SEO audit on top of building a local SEO checklist and, of course, optimizing your presence on Instagram. In such cases, you are better off getting the help of an experienced agency or individual who is capable of running local marketing campaigns on your behalf. This should free you from much of the grunt work that’s involved.
When it comes to raising brand awareness locally, you have to stay engaged with your audience. By that we mean that you need to take part in the conversation by connecting with influencers and potential brand advocates. Spend time building an identity that people can easily relate to by posting photos of familiar places or offering valuable tidbits (or “lifehacks”) people in your area probably don’t know about but would find interesting and useful.
Every location has its own vibe and trends. Someone does a thing, other people follow suit. Being able to capitalize on a growing trend lets you grow your social media following. That said, you should know which trends you want to leverage by looking at your newsfeeds and identifying the most prevalent hashtags of the day. Great research goes a long way in helping you make the best of Instagram as a local marketing booster.
Quality and engaging content is surely not enough to get people to follow your local business on Instagram. People’s attitudes change, so you must be prepared to calibrate your campaign as well to ensure consistency. You will need to monitor your performance in terms of the number of likes, comments, and shares. Appraise each content type based on these indicators so you have a good idea of the type of content to post in the following days or weeks.
Using Instagram, you can get great results in terms of generating interest to your business locally. Good planning and execution are always crucial, so start on the right footing with the guide above!