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Five Social Media SEO Tips To Boost Your Online Business

By
February 8, 2021

Are you looking for tips to grow your social media with the help of SEO? 

Social media managers have a lot of criteria to fill when it comes to social media management. Being one of the most important platforms in our society, improving strategies daily is essential for your brand to grow. But there are still some things they can learn from constantly optimizing websites for search engines. Websites are a great way to promote your social media profiles. If you’re looking for cheap dedicated servers in Australia and Canada, 28msec compares and reviews the best web hosting provider just for you.

SEO and social media management are not as different as you might think, but there’s no doubt that they help each other. The search industry is always abuzz about how social media can influence SEO. Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. But fierce competition makes appearing on search results a challenge, mainly since more content gets published daily. A blog or site might seem more like a hobby than a job, but Diggity Marketing’s guide will help you make your blogging profitable and perhaps turn it into a lucrative career.

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Five Social Media SEO Tips

Whether a freelancer or a professional social media manager, you can implement these vital SEO strategies to help grow your online business:

1- Keyword Research

Keywords are the foundation of any SEO strategy. Websites depend on keywords, and this can be beneficial to social media campaigns as well. Your ranking depends on popularity, and keywords increase the visibility of your website. The same can be applied to your social media platforms. In social media, two strategies can be incorporated. First, the traditional keywords should be included in your captions and titles. Second, you have hashtags that make your content more discoverable to people interested in your product or service.

Your keywords are based on several criteria of your own choosing, get suggestions on what to use in your ongoing marketing campaigns, and evaluate competition and popularity.

But how can you find keywords? To find the right set of keywords for your brand, you can leverage a keyword research tool. In these tools, you can insert your primary keyword, and it’ll come up with a list of relevant keywords from which you can choose the right one for your brand.”

2- Mobile Friendly

Mobile phones are now more popular than ever. In fact, the number of people using mobile devices to connect, get informed, and navigate the Internet is growing by the hour. For your business to grow and be successful, it is crucial to have a mobile-friendly website. Optimizing your content for your mobile will help you draw in more traffic and reach out to a wider audience. Search engines rank websites on several aspects such as speed, readability, meta tags, meta descriptions, user experience, etc. 

With people accessing website pages through their mobile phones, they will likely search your social media handles. SEO specialists are always concerned with the readability of their pages. As a social media manager, you should also be concerned with this issue, considering that most of your traffic will come from mobile.

3- Visual Content

People are getting distracted faster than ever, and visuals are playing a key role in optimizing websites. Visual content is proven more effective than text in your social media marketing strategy. A significant number of people only take a quick look at a social media post or page and move on to something else in less than five seconds. Visuals are attractive and pleasing. With creative and informative visuals, you can transmit the right message, and that short amount of time may be enough for you as a marketer. 

As much as a professional designer is needed, plenty of basic tools are available online with great visuals that can benefit your business. As a social media manager, you will most certainly have to consider at least the prospect of advertising your brand, your products, or your social media channel at some point.

Read More: Schedule your social media posts to keep consistent!

4- Optimize your Social Media Profiles

One of the many factors that negatively affect social media for SEO is the lack of profile optimization. This negligence costs you money as it prevents you or your brand from appearing on searches throughout the web. Thus, your audience can quickly find you across different marketing platforms.

A well-optimized social profile enables your target market and eventual customers to find you online. However, you must regularly maintain consistency across channels. It means that your social profiles must align with your blog or website and brand message. Most clients or potential clients examine social media profiles before reaching out to their desired business. For example, if you are applying for a job, HR will often ask you to include social profiles for the same reasons. 

Keep Reading: Optimize Your Instagram Profile: From Profile Picture Ideas to the Best Handles

5- Shares and Links

The relation between shares and links is important for two reasons. Even though it will not affect your overall search engine rank, it will help build your business and gain popularity. Firstly, linking your website is essential for a product sale or a blog as a content marketing strategy. More engagement means more visitors, which leads to more conversions. Second, the more visitors, the more people share your links and posts, creating awareness of your brand, and your business gains popularity.

Also Read: Add Clickable Social Media Links to Your Instagram Bio

Conclusion

As a social media manager, there are many things you can learn from SEO and, at the same time, a lot of similar features you can include for a better ROI.  While several ways to score your SEO using social media best practices, the seven pointers above will set you up if applied correctly. Understanding these social media tips is essential. But implementing them to your marketing content on social media is even more crucial. What is more? Keep testing your performance to see areas to improve.

This post was last modified on October 18, 2021 21:55

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Tala

Tala is a writer and content creator at socialpros.co. She has dedicated her free time to explore and learn about different aspects of the digital world and digital marketing trends. She’s always been helping readers with her deep insights about pro marketing tips and tricks.

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