With reports now indicating that customers are 60 times more likely to interact with a brand’s Instagram account than Facebook account (and 140 times more likely than Twitter account), there has never been a better time to start selling on Instagram.
Regardless of your brand or product, here are 8 tips for successfully selling on Instagram:
Establish a signature look
How you present your content and product within your Instagram grid is very important. A consistent appearance, such as the framing of your products and the colouring of your posts, lends to the development of brand recognition and trust.
If you want to emphasize a particular product or post, or show it off in a number of different ways, you can use tools like the Instagram Layout app to combine multiple images into a single image at different angles.
Make it easy for customers to place themselves into your product’s universe
As we mentioned above, your Instagram gallery is a great way to tell the story of your products.
Have a look at this gallery from Mark Bell Sling Shot’s Instagram:
Spaced between photos and videos of their products is content that tells the story of their customers. Looking at their profile, you know who their customers are, where they hang out, what they eat, and what they do.
By having a personal element to their channel, potential customers are able to more-easily place themselves into the culture of the business.
Get creative with your product description
As much as you need to to give a clear description of the product you’re selling, it is usually creativity that attracts the attention of the customer. This can be accomplished by adding something as simple as an emoji.
Use hashtags to increase product visibility
Instagram’s Search and Explore features assists in viewing the top Hashtags that will help your products get discovered more by potential customers. In social selling campaigns, 3-5 relevant hashtags are typically enough to attract potential customers.
It is also important to create your own branded hashtags and to do a regular search to find out who is using it. This is an easy way to discover any user-generated-content that you can potentially use on your own channel.
Make buying easy
Selling on Instagram has never been easier, so why shouldn’t buying on Instagram follow suite?
The easiest path to guide your customer from seeing a product on Instagram to buying it is Shoppable Instagram.
Right from the app’s page:
- Connect your Instagram account to fetch images for your first gallery.
- By default, we create your first gallery from your insta account but you can create your own galleries using hashtags.
- Curate images and easily tag products on them using our dashboard.
- Embed the gallery on any wished page OR just add your gallery’s link on your Instagram profile bio.
- Now you can see your best performing Instagram images to see which ones get the most user attention and convert into sales in our analytics.
Here’s a visual demonstration of how Shoppable Instagram works:
Another tool you can use is Have2Have.It, which allows you to add a shoppable link to your Instagram bio.
Use customer photos to build social proof
Customer photos create what is called social proof. Social proof is showing people that what you are saying or selling has been validated by real customers. It’s the equivalent of your friend vouching for a new FitBit or iPhone (“The new iPhone is awesome, man! You should get it too).
Canadian skincare company Body Lush is great at creating social proof. Look at this example:
The example of user-generated-content contains a normal person taking a selfie with the product on her face. The amateur quality lends to both a feeling of authenticity, as well as a feeling for potential customers that normal people like them use the product.
Why do people like Netflix so much? No blatant advertisements, that’s why. When it doesn’t feel like an advertisement, people are much more likely to stop and engage.
Turn customer photos and reviews into engaging Instagram ads
Your customers are creating amazing content and their follower’s are loving it, leaving hundreds of likes and comments. Why not show that to people outside of your followers?
People are simply more likely (4X more likely, Facebook says) to click on your ad if they see that other people already like and trust your product.
Partner with influencers
In a nutshell, Instagram influencers expand brand awareness and and allow brands to target very niche audiences, often for a fraction of the price of more traditional methods of advertising.
Check out our much more in-depth article on the topic of influencers to gain a better sense of how to find the right ones for your brand, as well as how to effectively develop a successful influencer campaign.
Are you a business or brand that can lend some insight into successfully selling on Instagram? We’d love to hear from you in comments below.