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LinkedIn is a social media application for professional engagements. It is one of the fastest-growing virtual communities. As in every other situation in our lives, timing is one of the most critical factors in success on LinkedIn. Although you may have already had experience with Instagram marketing, the manners are slightly different on LinkedIn. If you want to update your LinkedIn profile, it is crucial to post your updates at the right time, or your followers will miss your post. It makes sense as you may miss a job offer in the real world simply because you were not in the right community at a specific time.
While being active on LinkedIn, first, you need to know how to create a LinkedIn post and then find out when to post it. This article will discuss the best time to post on LinkedIn to increase your engagement, according to your needs, so keep reading!
What Is The Best Time To Post On LinkedIn?
In this section, we are going to discuss different aspects of the matter of timing. Please pay attention that you are the one who eventually creates your unique way to post on LinkedIn. All we do here is provide you with the essential and valid information to help you choose better.
Pay Attention To Timezones
At first, you need to ask this simple but essential question. “Who is your audience?”. Before taking any further steps, you have to clear your needs and intentions. For instance, are you posting to maintain your current customers or posting to promote your brand and services abroad? If you only seek to reinforce your bounds with your buyers, you probably know your target audience more precisely. So in choosing the Timezone, you need to give priority to this community. On the other hand, you may want to target a different Timezone related to your target area if you seek new customers.
What Are The Best Days To Post On LinkedIn
LinkedIn is a business-based platform. So if you are posting on LinkedIn, you are probably looking for new job offers and relations. The first step to spot the best time to post on LinkedIn is to recognize the best days to post your content on LinkedIn. Naturally, if you post on weekends and holidays, you are less likely to get visits on your LinkedIn profile. People usually prefer lurking on LinkedIn on weekdays. Thus, the worst day to post your content on LinkedIn is Sunday, and the best days are Tuesdays to Thursdays, according to SproutSocial. And Wednesdays are the best times to post on linked in. Be careful that Mondays are not great choices, as people are usually more occupied on the first day of the week.
Why Are Wednesdays So Significant?
As Wednesday is in the middle of a working week, people do not have the preoccupations of Mondays. Besides, they are more tired, and they also want specific works to be done before the end of the week. That is why they are more likely to surf on the Internet, especially LinkedIn, for business engagements. If you intend to grow your LinkedIn profile, we highly recommend you consider Wednesdays.
What Are The Best Hours To Post On LinkedIn
Relatively, the best time of day to post on LinkedIn is the work hours. That is to say, 8 to 11 a.m on weekdays. However, the average engagement reaches its peak10. a.m. As is demonstrated in the statistical graph below. So the most optimum decision is to post on Wednesdays between 9 and 11 if you want to post once a week. In the next section, we are going to give some valuable tips on frequency too. Stay tuned!
How Often Should We Post on LinkedIn
The best time to post on LinkedIn has another component, too: frequency! If you want to get the best results, you need to clarify your posting schedule too. Knowing the best time to publish on LinkedIn is not enough. The need to schedule our posts on less professional-focused social media such as Instagram post scheduling is more evident. However, regularity is vital on LinkedIn too.
Even though being active on LinkedIn is so important, you do not have to overpost. Posting a lot on LinkedIn makes you look less professional. Let alone the fact that many of your posts are likely to be missed by your community. It is recommendable to post less frequently on LinkedIn than other social media applications such as TikTok and Facebook. People are usually more obsessed with their feeds on LinkedIn, and you don’t want to look like a spammer.
Three times a week seems neat and professional. We recommend you to post three times a week on the peak hours that we have discussed before. It is also recommendable to post once a month on weekends. Indeed, weekends are not statistically efficient; however, there are usually opportunities that are only available on weekends. Why not posting something more engaging on weekends sometimes.
Recap
According to statistics, the best time to post on LinkedIn is when everyone is likely to work. The results also make sense because of the usage of LinkedIn in the first place. The most efficient time to post is Wednesday at 10.a.m. However, we recommend you post more than once a week. It is also vital to consider the Timezone as well. As a final word, let us emphasize that if you had any questions related to this article, please feel free to contact our professional support team members, who are more than willing to help you with your issues.,
