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Social Media Marketing

What’s the Best Time to Post on TikTok in 2021?


TikTok has become one of the leading and most popular entertainment options for generation Z. If you ask them about their experience using TikTok, they’ll tell you that TikTok is an entirely new subculture. Also, many managers monitor its business model to build a similar app that could draw millions of users borderless. Indeed, Tiktok is the best place to create and edit your videos and share them with the world. Therefore, If you know the best time to post on TikTok, it’ll be the ideal spot to promote your business. On the flip side, you can link Instagram to TikTok to increase sales conversion.

If you want to get instant results, study this article to determine the best time to post on TikTok.

How Long Do Users Spend on TikTok?

According to some research, users consume an average of 52 minutes per day on TikTok. So it indicates that people use TikTok daily either for making and sharing their videos or watching the existing TikTok videos uploaded by other users.

Also, people spend almost the same amount of time on Instagram. However, Facebook, with 58.5 minutes users spending time on average, takes the lead. Indeed, it could be a big deal for marketers to increase their chance of seeing ads and content.

What’s the Best Time to Post on TikTok in 2021?

The best times to post on TikTok in Eastern Standard Time (EST) are:

  • 6 to 10 in the morning
  • 7 to 11 in the evening

Considering Influencer Marketing Hub research, the best times to post on TikTok for each day of the week is as below:

  • Mon: 6 am / 10 am / 10 pm
  • Tues: 2 am / 4 am / 9 am
  • Wed: 7 am / 8 am / 11 am
  • Thur: 9 am / 12 pm / 7 pm
  • Fri: 5 am / 1 pm / 3 pm
  • Sat: 11 am / 7 pm / 8 pm
  • Sun: 7 am / 8 am / 4 pm

 Also, the highest levels of engagement occur at 9 am on Tuesday, 12 pm on Thursday, and 5 am on Friday. 

Remember, these are the best times to post on TikTok. However, every business and audience is different from the others. So if you want to identify the best time to post on TikTok, you need to know your audiences and analyze them. Then, you will turn your TikTok into a lead generation machine.

How to Identify the Best Times to Post on TikTok for Your Audience

To determine the best times to post on TikTok, you need to take some steps. Therefore, go through the following tips to get to know more about your audience.

#1 Get a Pro Account to Know the Best Time to Post on TikTok

Firstly, you must upgrade to a TikTok Professional account to get access to TikTok analytics. To do so, you must: 

  • Tap the three dots at the top-right of your profile.
  • Then, tap on ‘Manage my account.’
  • Next, select ‘Switch to Pro Account’ to begin the process.
  • Pick your account type and complete the process following the directions.

TikTok Pro Account

Then, it’ll send you back to your account menu. And you’ll get a notification defining that you’ve upgraded to a TikTok pro account.

Presently, you see ‘Analytics’ in your menu. In the analytics segment, you’ll notice three tabs:

  • Overview: It provides an overview of your video views, followers, and profile views.
  • Content: In this part, you can see metrics on your feed, like views, likes, comments, and average watch time.
  • Followers: Here, you can find reports about your follower growth, the content they’ve engaged with, and their location.

#2 Check the Time Your Audience Is Engaged

After analyzing your followers and identifying their location, it’s time to figure out when they are most engaged. So, head over to the Followers tab and observe their activity. If you have followers in various time zones, you must adapt yourself to posting on TikTok according to their times. Therefore, you can use free online tools like The Time Zone Converter to do this.

Also, you can at least take the average estimated time. For instance, many people check their social media right after they wake up. However, it seems challenging, but the morning time in Toronto differs from Madrid. In this case, you must schedule content about an eight-hour time difference to get the instant result. 

Analyzing your followers

#3 Observe the Average Watch Time of Each Content

Another way to discover the best time to post on TikTok is to see your successful or most engaging content. To begin, press “Content” at the top of the TikTok analytics page. Then, you’ll see how your posts have run over the last week. Moreover, it is the best way to see the numbers of views, likes, comments, and shares. Most importantly, you can detect the average watch time and the location of the post’s viewers. 

You May Also like: Convert TikTok Videos to Instagram Posts

Now, to identify the best time to post on TikTok, you must compare the results of the time and day you shared the post. DIY data mining!

For instance, if all of your Wednesday evening posts are the highest-performing ones, you understand it’s one of the best times to post on TikTok!

#4 Evaluate Your Instagram

As mentioned above, Instagram is the avant-garde of all social media platforms. Indeed, it is the method you can integrate social media scheduling with analytics. Therefore, if you share the same content on both, it is best to analyze your Instagram account to distinguish the best time to post on TikTok. In this case, you can make the most of Instagram insights to explore each post. Of course, first, you need to have a business account on the platform. However, the best Instagram analytics tool lets you monitor your accounts efficiently. 

AiGrow Profile Analysis

Using AiGrow, you can even analyze your competitors’ accounts to get the best results instantly. 

The good news is that AiGrow is not just an Instagram analyzer. Alternatively, it is a free Instagram management tool that lets you run your Instagram on your phone and PC. 

The only thing you need to do is sign up to AiGrow for free and plan your content. 

Above all, it lets you link your Instagram to TikTok and other social media. 

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Bottom Line

Growing your followers on TikTok depends on several factors. One of these crucial factors is knowing the best time to post on TikTok, especially if you want to build your brand there. In this case, with the least effort possible, you’ll get the best outcome.