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Instagram Marketing
| On
August 1, 2021

Predictions on the Best Times to Post on Instagram in 2021

By Siavash

When it comes to running an Instagram account effectively and gaining popularity on the platform, having many Instagram followers won’t be enough. True, a large following is an indication of an account’s authority and authenticity. But you can solve the issue of not having a large audience by, for example, opting for a free 1k Instagram followers trial to get a thousand followers in a short period. However and in addition to that, you have to take numerous important factors into account, such as the best time to post on Instagram 2021.

Aside from the most important one (that is, having a large audience on the platform), you have to pay attention to other critical ones too. Key factors include:

As you already know, Instagram posting times is the central focus of this article. We’ll try to explain the best times to post on Instagram 2021 and how posting at Instagram peak times can help you better succeed in your efforts. So let’s delve in and find out when is the best time to post on Instagram, when is the worst time to post on Instagram, the best days to post on Instagram, and the best time to post on Instagram app.

The Importance of Knowing the Best Time to Post on Instagram 2021

Being aware of Instagram posting times can help you publish content at the right times and improve your account’s engagement rates. When you post content at the right times, you stand a better chance of having it seen by the right people. This, in turn, leads to getting more views, likes, comments, and followers. In short, paying attention to Instagram peak times and knowing the best days to post on Instagram will bring your account more visibility. And we don’t need to tell you how excellent it is to be discovered and seen more on the platform.

On the other hand, posting at the worst time to post on Instagram will negatively affect your posts and stories. When you ignore the importance of Instagram peak times, you end up not getting the engagement you expected, and you’ll get disheartened. 

Perhaps the real challenge for you is finding out the optimal Instagram posting times for your followers.

Actually, the best process to find an ideal posting time is by testing your posts’ timing and monitoring which post time improves your account’s ER.

However, if you don’t have adequate resources or enough time to run and assess the results of these tests, some social media management platforms can help you. They analyze users’ data to identify the best possible times for clients to share posts on Instagram.

For example, Prime For Instagram is an Instagram tool that finds your personalized best time to post on Instagram for likes!

While we believe other tools give you generic periods, this app analyzes your followers and timezones to calculate your personalized best time to post. Moreover, it schedules posts for later and shows you a preview of your profile grid!

How to Find the Best Time to Post on Instagram App

Aside from our general predictions on the best days to post on Instagram, you can use a built-in featured called ‘Insights‘ to assess the best time of day to post on Instagram for your account specifically. However, please note that this feature will be available to you if you’ve already switched to a professional account.

To find the best days to post on Instagram, follow the below steps:

  • Open the Instagram app on your cellphone
  • Tap on your profile icon on the bottom-left side of the screen
  • Here, tap on the three-line icon (or the hamburger menu) on the top-right side
  • From the menu that rolls up on the screen, choose ‘Insights.’

Find ‘Insights’ and use it to identify the best days to post on Instagram.

  • Once you’re inside account insights, tap on ‘Your Audience.’
  • Now you have access to insightful data on your audience behaviors. Scroll down to see your audience’s most active times:

By analyzing your followers’ most active times, you’ll find out the best days to post on Instagram.

Using this data, you can precisely identify the best day to post on Instagram. This enables you to hit the nail on the head and share content at the most precise time. You’ll succeed a lot more in engaging your audience with the content you put out when being aware of the best Instagram posting times for your account.

The Best Times to Post on Instagram 2021

The Instagram algorithm concentrates on recency and evaluates each post’s engagement. Therefore, it is essential to ensure you post new content on your profile feed when your target users are most likely to surf the platform. 

Looking at some aggregate customer data for Instagram, you can see that the following days and times in Central Daylight Time (CDT) are ideal for improving engagement rates and attracting a larger audience:

Normally, the best time to post on Instagram is between 2 PM and 3 PM CDT. Still, your engagement rate can absolutely change according to the day of the week you post. So, the weekday you post can change how much engagement you actually get at 2 – 3 PM.

Moreover, among the best days to post on Instagram, Thursday is the best. Consider these hours as Instagram peak times on this day: 5 AM, 11 AM, and 4 PM.

If this seems strange to you, take a look at the following facts to gain insights into why they matter:

  • As people normally check their phones at lunchtime or start to get exhausted at the end of the workday, posting from 11:00 AM to 3:00 PM CDT through the weekdays generates a lot of engagement.
  • On the weekends, post on Saturday about 11:00 AM CDT when people have brunch or gatherings.
  • Mostly, people check their phones right when they wake up, so posting at 5:00 AM CDT from Tuesday to Friday generates sort of the highest engagement.

The Best Times to Post on Instagram 2021 for Different Niches

According to the text above, it is important to analyze your insights and consider all the aspects that affect your engagement rate also your business type. Because the audience of every brand is different, and it changes by age, gender, career, and personal interests.

Healthcare Companies

For Healthcare Companies, the best day to post on Instagram 2021 is Tuesday at 1:00 PM CDT. Also, the most consistent engagement days are Tuesday to Friday from 9:00 AM to 4:00 PM CDT. The best day is Tuesday; however, the worst days are Saturday & Sunday.

B2C Companies

For B2C companies, the best day to post on Instagram 2021 is on Friday at 11:00 AM & 1:00 PM CDT. Also, the most consistent engagement days are every day from 10:00 AM to 3:00 PM CDT. The best day is Wednesday; however, the worst day is Sunday.

Educational Organizations

For Educational Organizations, the best day to post on Instagram 2021 is on Monday at 8:00 PM CDT. Also, the most consistent engagement days are Weekdays from 11:00 AM to 4:00 PM CDT. The best day is Monday; however, the worst day is Sunday.

Tech Companies

For technology companies, the best time of day to post on Instagram is on Wednesday at 10:00 AM CDT. Also, the most consistent engagement days are Wednesday to Friday from 10:00 AM to 5:00 PM CDT. The best day is Thursday; however, the worst day is Sunday.

Schedule Content and Post During Instagram Peak Times

So far, our discussion was centered around the best days and time periods to post on Instagram. But how can we use all the information to boost your presence and level up our activities? We’ve also got the answer to that question.

To avoid missing the best times, you need to create a content plan and schedule your Instagram posts. For this, you’ll need a robust online scheduling service. Our top recommendation is AiSchedul’s Instagram content scheduling.

Using this handy tool, you’ll also have the chance to monitor your competitors, repost content, do in-depth hashtag research for your posts, and a lot more!

Closing Thoughts on the Best Time to Post on Instagram 2021

To attract a large, engaged Instagram following, you need to know your followers’ active times. One of the best ways to get to know your followers and gain their attention is by understanding precisely when they desire to surf the platform. Remember, it is important to frequently inspect your Instagram ‘Insights’ because as your followers grow, your account’s peak times change, and you need to update your posting schedule consistently.

This post was last modified on August 2, 2021 17:23

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Siavash

Hello people! I'm Cyavash (pronounced see-ya-vash). I'm a Content Writer here at Ainfluencer. I believe writing content is all about being able to share the concerns of a user searching for information and offering the right solutions. My job is to provide you with the content you're looking for!