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August 1, 2021

Predictions on the Best Time to Post on Instagram in 2022

By Siavash

When it comes to running an Instagram account effectively and gaining popularity on the platform, having many Instagram followers won’t be enough. True, a large following is an indication of an account’s authority and authenticity. But you can solve the issue of not having a large audience by, for example, opting for a free 1k Instagram followers trial to get a thousand followers in a short period. However, you have to take numerous important factors into account, such as the best time to post on Instagram.

Aside from the most important factor (that is, having a large audience on the platform), you have to pay attention to other critical ones too. Key factors include:

As you already know, finding out the best times to post on Instagram is the central focus of this article. So, we’ll try to guide you through understanding when to post on Instagram. Plus, you will find out how posting at Instagram peak times can help you better succeed in your efforts. So let’s delve in and find out the best and the worst time to post on Instagram, the best and worst days to post on Instagram.

The Importance of Knowing the Best Time to Post on Instagram

Being aware of Instagram posting times can help you publish content at the right times and improve your IG engagement rates. When you post content at the right times, you stand a better chance of having it seen by the right people. This, in turn, leads to getting more engagement. 

In short, paying attention to Instagram peak times and knowing the best days to post on Instagram will bring your account more visibility. And it’s needless to say how vital that is.

On the other hand, posting at the worst times will negatively affect your performance. To put it in one simple sentence, if you don’t pay attention to the best time to post on Instagram, you won’t stand a fighting chance!

Perhaps the real challenge for you is finding out the optimal Instagram posting times for your followers. Actually, the best process to find an ideal posting time is by monitoring which post time improves your account’s ER.

However, if you don’t have adequate resources or enough time to run and assess the results of these tests, some social media management platforms can help you. They analyze users’ data to identify the best possible times for clients to share posts on Instagram.

At any rate, here we will provide the perfect answers to ‘what is the best time to post on Instagram?’ and more interesting questions. So, let’s get started!

The Best Time to Post on Instagram by Day of the Week

The Instagram algorithm concentrates on recency and evaluates each post’s engagement. Therefore, it is essential to ensure you post new content on your profile feed when your target users are most likely to surf the platform.

However, sometimes you post at the perfect time but you might surprisingly notice that your post is not performing well. And now you’re looking for the main culprit. Was your content unappealing? Was it the caption that couldn’t drive engagement? More often than not, the problem is not with your engaging IG posts or aesthetic caption! It’s because one single timing doesn’t work well throughout the week. That is, there’s no one best time you can find and then apply it every day and expect magical results! 

For instance, during workdays, individuals wake up sooner and so they are more likely to check Instagram at an earlier time. While on Sundays they are more likely to sleep in and not check their social media accounts much! So, for your social media marketing efforts to pay off, you need to take other factors into consideration. But no need to worry. We have no intention of leaving you without a thorough guide! 

In this section, we will learn about the best days to post on Instagram and the best time to post on each day. So, let’s get started. 


best time to post on Instagram on Mondays

Mondays might not be the best day for posting on IG because the majority have hectic schedules and might not be able to check Instagram. But the best time to post on Instagram on Monday is 11 AM to 12 PM since most users are taking a lunch break then.


best time to post on Instagram on Tuesday

Tuesdays are considered the best days to post on Instagram. It’s the best day because Instagrammers are online on the platform for a longer period. This means that the content published on Tuesdays stands a better chance. As for the best time to post on Instagram on Tuesday, you can post at any time between 11 AM to 3 PM. You can post your best, most interactive IG posts at this time because they will probably receive due attention and can attract more IG followers


best time to post on Instagram on Wednesdays

The best time to post on Instagram on Wednesday is 11 AM to 12 PM. This small window of opportunity can be ideal for content that doesn’t take much time. That is, when your engaging IG captions are short and to the point and your post is effective and less time-consuming, you can try Wednesdays!


best time to post on Instagram on Thursdays

Thursdays are again ideal for short content. You can try creative ways to use IG stories and drive engagement. For instance, polls, question boxes, emoji slides, and quiz stickers work particularly well here. As for the best time to post on Instagram on Thursday, consider 11 AM as the most optimal.  


best time to post on Instagram on Fridays

The best time to post on Instagram on Friday is between 11 AM and 12 PM. Exploiting this optimal time while identifying the best IG hashtags can help you reach and attract your target audience


best time to post on Instagram on Saturdays

Weekends are generally not optimal for social media engagement. On Saturdays and Sundays, many individuals would like to spend quality time with their families. Many go camping and want to keep away from social media.

However, when it comes to social media success, consistency is a priority. So, if you insist on posting every day, you need to understand that the best time to post on Instagram on Saturday is 10 AM to 12 PM. 


best time to post on Instagram on Sundays

Sundays are officially the worst days to post on Instagram. Engagement rate and interactions are at an all-time low on Sundays because most people take this day as an excellent opportunity to travel or be with family. 

But if you still wish to know the best time to post on Instagram on Sunday, 9 AM to 3 PM are relatively better. That is, if you post during this time period, your content won’t receive due attention but it’s still better than posting in the evenings! 

What Posting Times Perform Well Throughout the Week

As mentioned above, we can’t pick out one period and apply it to every day. So, let’s first take a look at this picture as a summary of what we’ve mentioned so far.

best time to post on Instagram

Now let’s look at the following facts to gain insight into the consistent best times to post on Instagram:

  • People normally check their phones at lunchtime during weekdays. So, posting from 11:00 AM to 2 PM CDT through the workdays generates a lot of engagement.
  • On the weekends, post on Saturdays at about 11:00 AM CDT when people attend brunch or gatherings.
  • Mostly, people check their phones right when they wake up. So posting at 8 or 9 AM CDT from Tuesday to Friday can help you reach a large audience at 11 AM.

The Best Time to Post on Instagram For Different Niches

As discussed before, some deciding factors have direct impacts on doubling your IG engagement rate during the best time. One of them is your industry and niche. Depending on what your industry is, the best time to post on Instagram changes. That’s because the audience of every brand is different, and it changes by age, gender, career, and personal interests.

Best Time to Post on Instagram for Retail

These days, you can sell anything on Instagram because the majority of people do their shopping on Instagram and other networks now. But, if you wish to sell successfully, you need to be attentive about the best time to post your content on Instagram.  

For the retail industry and e-commerce businesses, the best times to post on Instagram are Friday from 11 AM to 12 PM and Wednesdays at 3 PM. Try not to post anything on Saturdays and keep your best content for Wednesdays as it is more likely to perform well.

Best Time to Post on Instagram for Media & Entertainment

The number of posts published under the category of entertainment is growing day by day. That’s why it is essential to know the best time to post on Instagram. Otherwise, your content won’t capture the attention of your target audience. 

The optimal days for posting content under this category are generally Wednesdays, Thursdays, and Fridays during working hours. Among them, Friday at 9 AM seems to work best. 

Best Time to Post on Instagram for Non-profit Engagement

Non-profit engagement is also essential. To see the best result, let’s see what times you can exploit. The best time to post on Instagram for non-profit engagement is Wednesday from 1 PM to 4 PM. The weekend is still the worst day for posting your content.

Best Time to Post on Instagram for Travel and Tourism

Considering our hectic schedules and the Corona pandemic these days, we don’t have the luxury of traveling to our favorite destinations. However, we enjoy seeing the related content on Instagram. If you’re a traveling agency sharing this type of content, the optimal days are Tuesday, Wednesday, and Friday. And the best timing is 9 AM to 10 AM and 11 AM to 1 PM.

Best Time to Post on Instagram for Professional Social Media Services

Professional social media management services are also active on Instagram. They post educational and informative content about Instagram growth. If you’d like to share such content, consider the most optimal times. The best days include Friday, Tuesday, and Wednesday and if you post any time between 10 AM to 9 PM, you’re safe!

Best Time to Post on Instagram for Food and Beverages

Content about delicious food and recipes performs exceptionally well on this platform. If you have some tips to share or some perfect foodie pictures and videos, lunchtime is the best!

You can exploit the opportunity to post on weekdays at noon. Friday noons are specifically ideal. 

Best Time to Post on Instagram for Cosmetics

We have all witnessed the engaging content of make-up tutorials and cosmetic brands. However, if this excellent content doesn’t reach us at the right time, we can’t enjoy them or interact with them. So, if you’re promoting a cosmetic brand, you can post on Thursdays and Fridays around 3 PM. This is when your post will earn more engagement!

Best Time to Post on Instagram for Healthcare Companies

For Healthcare Companies, the most consistent engagement days are weekdays from 9 AM to 3 PM, with the best time to post on Instagram being Tuesday at 8 AM. 

Best Time to Post on Instagram for Tech Companies

For technology companies, the best time of day to post on Instagram is on Wednesday from 6 to 9 AM. Plus, if you post on Friday from 7 AM to 10 AM and on Saturday mornings from 10 to 11 AM, you could also see excellent results.

Best Time to Post on Instagram for Education

For Educational Organizations, the most consistent engagement comes from posting on Wednesdays to Saturdays from 10 AM to 8 PM. And the best time to post is on Fridays at 10 AM. On the other hand, the worst day is Sunday.

Best Time to Post on Instagram for B2C Companies

To briefly mention the optimal times for B2C companies, workdays during working hours perform well! The best day is Wednesday; however, the worst day is Sunday.

How to Find the Best Time for Your Niche

Aside from our general predictions on the best days to post on Instagram, you can use a built-in feature called ‘Insights‘ to assess the best time of day to post on Instagram for your account specifically. However, please note that this feature will be available to you if you’ve already switched to a business IG account.

To find the best time to post on Instagram, follow the below steps:

  • Open the Instagram app on your cellphone
  • Tap on your profile icon on the bottom-left side of the screen
  • Here, tap on the three-line icon (or the hamburger menu) on the top-right side
  • From the menu that rolls up on the screen, choose ‘Insights.’
Find out the best days to post on Instagram using Instagram insights
  • Once you’re inside account insights, tap on ‘Your Audience.’
  • Now you have access to insightful data on your audience behaviors. Scroll down to see your audience’s most active times:
By analyzing your followers’ most active times, you’ll find out the best days to post on Instagram.

This data enables you to hit the nail on the head and share content at the most precise time. You’ll succeed a lot more in engaging your audience with the content you put out when being aware of the best times to post on Instagram for your account.

Schedule Content and Post During Instagram Peak Times

So far, our discussion was centered around the best days and time periods to post on Instagram. But how can we use all the information to boost your presence and level up our activities? We’ve also got the answer to that question.

To avoid missing the best times, you need to create a content plan and schedule your Instagram posts. For this, you’ll need a robust online scheduling service. Our top recommendation is AiSchedul’s Instagram content scheduling.

Using this handy tool, you’ll also have the chance to monitor your competitors, repost content, do in-depth hashtag research for your posts, and a lot more!

Closing Thoughts on the Best Time to Post on Instagram

To attract a large, engaged Instagram following, you need to know your followers’ active times. One of the best ways to get to know your followers and gain their attention is by understanding precisely when they desire to surf the platform. Remember, it is important to frequently inspect your Instagram ‘Insights’ because as your followers grow, your account’s peak times change, and you need to update your posting schedule consistently.

This post was last modified on January 11, 2022 13:44


Hello people! I'm Cyavash (pronounced see-ya-vash). I'm the head of SEO here at SocialPros. I believe writing content is all about sharing a user's concerns and offering the right solutions. And my job is to provide you with the content you're looking for!

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