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Why Email Marketing Is Important for Business Growth

By
July 3, 2021

Nowadays, many digital marketers seriously consider email marketing an effective tool for generating leads and boosting conversion rates. They cash in on email marketing tools to facilitate this process and consider a noticeable budget on that. Indeed, 87% of marketers use email marketing to share their content, making email the 3rd most popular sharing channel. So if you are new to digital marketing or hold a small business, you may have the enigma that ‘why email marketing is important?‘ Don’t worry! Because we are here to unveil any secret on digital marketing strategies and tools for you. Then you are in good hands. 

When you have limited resources but want to think outside of the box, you definitely need to know about the importance of email marketing for business growth. So now, let’s discover the overpowering advantages of email marketing and its disadvantages.

Let’s dive in to find out more.

What Is Email Marketing?

Email marketing is the procedure of sending commercial emails to your potential or current customer. These emails include advertisements, business offers, or solicit sales or donations. Indeed, it has facilitated business growth for managers, website owners, and professional bloggers. Besides, it is one of the most potent and cost-effective forms of digital marketing.

In a nutshell, email marketing is the practice of email to promote products or services. 

Why Email Marketing Is Important for Business Growth

To cut a long story short, a down-to-earth email marketing strategy will make you huge bucks!

But if you are not convinced and want to know more about its importance, we’ll break down more reasons.

You can reach and connect with your target audience personally using a behavioral marketing strategy in your emails. Most importantly, you’ll be able to segment and target your emails for high Return On Investment (ROI). Indeed, it will increase sales at an affordable cost. While other platforms and media are changing, email marketing tools give your business the ability to reach customers more effortlessly than ever.

This popular marketing tactic is capable of lancing your small business ahead of your opponents. Moreover, it helps you start new markets, draw new clients, and establish robust, long-lasting customer relationships. In addition, you can send engaging newsletter content directly to your customer.

On the flip side, people are more likely to sign up for your email list than interacting with you on Facebook. According to research, the open rate for a welcome email is 82%, indicating that most recipients will open your emails. Also, 49% of consumers stated they would like to get weekly promotional emails from their favorite brands. Using email, you have the power to reach your potential and loyal customers 24/7 instantly. 

Still, if a marketer asks, ‘why is email marketing important?’ We’ll help them to know more about its advantages.

Advantages and Disadvantages of Email Marketing

Recognizing the advantages and disadvantages of email marketing can help you establish a successful strategy. Now, let’s study them.

Advantages of Email Marketing

You can reap some profound profits when you focus on building a potent strategy that accurately caters to your industry. Suppose you have a large or small enterprise; read about its tremendous advantages to make up your mind.

1- Increase Engagement & ROI

It drives constant engagement and boosts ROI. Studies show that email campaigns had an ROI of 122%, four times more than other marketing strategies like social media. This further contributes to why this common marketing tactic should be a core part of your strategy. 

2- Reach Mobile Consumers

Using Emails, you can reach “mobile” consumers. Emails are open on mobile devices, and many people check their emails instantly. Therefore, it is essential to design your newsletters in a way to display properly on mobile phones. In this case, use a reliable email service provider that features responsive templates that automatically optimize mobile devices’ emails.

3- Budget-friendly

Compared to other promotional strategies such as paid advertisements, driving an email campaign is one of the best low-budget marketing options.

4- ROI Evaluation

Email provides an easy way to measure its performance. Calculating your email marketing metrics and KPIs can track and boost your ROI and A/B Testing. Luckily, it’s pretty simple to measure them and draw a chart to observe your progress. 

5- Simple Integration

Recently, new forms of communication have risen, and you can merge them and get instant results. For instance, you can add an email button on Instagram and boost your social growth.

6- Quick and Easy Implementation

You can establish and run an email marketing platform in a wink of an eye without any knowledge of programming and coding. 

7- Personal Contact

Email gets used by everyone, and people prefer to contact via personal email instead of social networks. Indeed, personalized emails improve click-through rates and conversion rates.

8- Boosts Brand Awareness

If you still doubt launching an email campaign, you must know that it boosts brand awareness and builds customer loyalty.

As a result, you will turn site visitors into customers.

Disadvantages of Email Marketing

We discussed why email marketing is important and elaborated on its advantages. However, every strategy has its pros and cons. Now, stay with us to see the disadvantages.

1- Needs Consistency

If you want to build a campaign, you must be consistent and persistent. To keep in touch with your customers, you need to refresh content and feed new information.

2- Highly Competitive

As mentioned above, numerous marketers are practicing this strategy. Now, imagine your competitors are sending various emails to your beloved customers. Here, monitoring KPIs will come to save you like a hero.

3- Can Get Spammed

Emails can make or break your brand. Receiving too many emails is the first reason people unsubscribe. So if you pile up low-quality emails in your client’s inbox, they will get bored and tired and choose to spam them or unsubscribe. So If you don’t want to lose your subscribers, keep calm and don’t be too annoying. 

4- Takes Time to Produce Results

It might be a pain in the neck for you to make content frequently. In this case, the best solution is to try Postcards! Also, you can see some content marketing examples to use as inspiration.

To Sum Up

Now you’re fully aware of the importance of email marketing, and we reviewed its advantages and disadvantages thoroughly. Now, it’s time to establish a powerful platform and start communicating with your audiences effectively. Please, leave us a comment if you already set one, and tell us about your experiences.


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This post was last modified on September 9, 2021 19:47

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Neda Sharifi

Marketing team member at “Watch Them Live.” Foreign commercial manager, language teacher. Seek for empowerment to create my own dwellings. My passion is learning languages, painting, fashion and technology. Morality, Environment and Equality are my concern.

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