Get FREE access to pro marketing tools
(Managed Follower Growth Program, High-Quality Content, Pro Scheduler, Multiple Bio-Links, DMs & Comments, Hashtag Monitoring, PODs)
How Instagram fitness influencers make money? You’re a fitness fanatic who has translated your passion for health and exercise into a thriving Instagram page. It’s time to take that passion and turn it into a stream of income and join other Instagram fitness influencers. Below is the quickest and most lucrative way of how Instagram fitness influencers make money. But before that, you must learn how to become a fitness influencer.
Here you are going to read about:
This is the path which all Instagram fitness influencers took. If you desire to become a fitness influencer on Instagram, go through the following steps;
This is one of the important ones, if not the most important one. Many of those who dreamed about becoming a fitness influencer on Instagram get away with starting and wait for the ideal moment to come in order to start.
To become a fitness influencer on Instagram, allow yourself to start. All the other Instagram fitness influencers started with their flaws. Even if you aren’t just there and still have a long way away from the ideal fitness model you. Everyone is allowed to have an awful start.
It does not mean you should not try your best at all. It simply means that you should start and try. Then everything falls into its right place and you will be a fitness model on Instagram one day.
Be clear about your goals. What is it that you want?
Do you wanna be a fitness or bikini model? or you want to bring more clients to your gym?
How many followers do you want to have in the short and long term?
Who the most you try to inspire?
Hanna Oeberg, for example, can inspire all moms who gave birth to their children.
To target your audience, you can hire your Instagram virtual assistant in AiGrow. In the VIP plan of AiGrow, your Instagram virtual assistant guarantees more than 500 new target followers. To see the plans and pricing, sign up here.
Once again think about it. That will help you a lot to target Instagram users and make you an Instagram fitness influencer.
Another easy yet so important step is to professionalize your Instagram account if you want to become a fitness influencer.
Switch to Instagram Business Account
You are trying to become a fitness influencer on Instagram so that you’d make money out of it. So switch to Instagram business.
How to switch to Instagram Business Accounts
Put Your Own Name in Username
Since you are trying to be an Instagram fitness influencer, you need to work on personal branding. So it is highly recommended to put your own name in username.
Put a Fitness Related Profile Photo
Your Instagram profile photo can be a picture of your athletic body, yourself, or logo of your brand.
Write a Fitness Related Bio
In all business profiles, it matters to write a catchy bio relating to your niche. Your niche is supposed to be fitness modeling. So write a fitness-related bio.
Now that you had the rocket start, it is time to move toward the next step.
So far we were covering basics, my athlete friend. The real job is about to happen now. To become a fitness influencer, you must have a noticeable impact on your followers. Content is the way to do that.
You should not forget that there are so many good Instagram fitness influencers out there. To join them and compete with them, you must be the master of fitness content on Instagram. This is how!
If you want to be an Instagram fitness Influencer, you need to find your own tone. Do not copy another Instagram fitness influencer. Do not limit your abilities to theirs. Why would users follow the copy of someone who already exists?
You are unique in your own way! Find your way! Be yourself!
Instagram story highlights are used as a showcase for all Instagram business accounts. Make sure you as well Use Instagram Story Highlights to Spice Up Your Page.
As a fitness coach, it is a great idea to highlight the before/after photos of your clients. That can generate trust in visitors and turn them into your followers and possibly your fitness client.
When a user checks your page and gets satisfied with your profile, bio, and highlights, he might scroll to have an overlook on your page. As an Instagram fitness model, you are expected to post high-quality pics and videos. So take care of Aestatical features.
Natacha Oceane is one of Instagram fitness influencers who took very good care of the aesthetical features of her Instagram account. Scroll down to know what I mean.
Write a worthy caption. Somethings that engage your followers.
If your content is a video of you exercising, you can write in the caption the instructors, tips, anything related.
In case your caption is long, divide sentences with emojis or free space. Make your caption skimmable.
Do not forget to add a clear call to action in the caption. You can ask them to click the link in bio, give instructions of giveaway or simply ask them to leave comments.
It has been proved that videos engage people more, especially when it comes to fitness.
You can make videos of your daily routine or compare the right and wrong way of the workouts so that they exercise properly and don’t harm themselves.
Look how this Instagram fitness influencer shows off her abilities through a video.
It is not just limited to Instagram fitness influencers. All business accounts should bring it under consideration. You can either make content for special days or Sign up in the VIP package of AiGrow and have access to the feature of social calendar unlimitedly or for free.
In this feature, you can upload the already prepared content for special days and schedule it in advance to go live.
Fitness is not just about workouts. Fitness is more of a lifestyle. Publish contents regarding healthy diets and high-quality sleeping.
It is okay to post a non-related fitness content once in a blue moon. As an example, Summer Ray, the most followed Instagram fitness influencer twerked to celebrate her 15 million followers on Instagram. Or Ulisses Jr makes funny videos. Many of Instagram fitness influencers are the same. It is okay for you too.
A day has 24 hrs, not more. It makes sense that you get too busy to dedicate a lot of time and effort to make feed for your followers while you can focus on your fitness goals to become a fitness model.
In the VIP package of AiGrow, your Instagram manager creates the most engaging and relevant content for you 3 times a week.
There are certain ways to increase your engagement rate. Wanna know how? Stay tuned!
There are certain times when followers are most active. This time differs from one business to another. You should figure out when your followers show up the most. That’s when you should post and get the highest engagement possible.
When you switch to the Instagram business account, the Instagram insight will help you through that.
Wanna become a fitness influencer? Then you should have an Impact and engage with your followers. Because Four out of 10 followers claim that it is the interaction that makes them fall for a brand.
Interaction makes your followers believe that they are cared for. So whether you have 100 or 10000 followers, interact with them.
In the VIP plan of AiGrow, your Instagram manager spends up to 30 hours a month to answer your comments, like posts, answering the DMs, etc. Suffice it for you to give him clear instructions. He will do as you fit.
Go live from time to time on Instagram when you work out. Instagram live intrigues the feeling of FOMO (Fear Of Missing Out) among your followers.
Ultimately all Instagrammers want more followers. Aside from making perfect content, there is a bunch of stuff you can do to increase your followers.
Wanna boost your followers? Keep reading!
Build a network with other influencers and try to promote one another. You will be shocked by the number of followers you will earn.
You do not have to collaborate on a network with just Instagram fitness influencers.
Lele Pons promoted Jen Shelter and Summer Ray in her account while Pons is an Instagram viner, not a fitness influencer.
Ray and Selter are very good Instagram fitness influencers which the network they collaborated with got them to this level.
You become a fitness influencer when you have a considerable number of followers. There are lots of Instagram followers apps that help you increase followers. Install one.
Run giveaways strategically to increase both the engagement rates and your followers.
One easy and yet safe way to increase your followers is to buy the VIP package of AiGrow.
This package is not anything like purchasing bulk followers. In this package, your Instagram manager guarantees more than 500 new, active, and target followers per month.
Observe Your Progress
Once in awhile observe your progress of becoming a fitness influencer on Instagram. If it is necessary to change your strategy and get to know your week and strength spots.
In the VIP package of AiGrow, your Instagram manager fills you in with weekly reports so that you will how much of progress you made in growing your account.
In the following of the article, you will get to know the top Instagram fitness influencers. Read on and be inspired.
If you want to become an Instagram influencer of any kind, you must have patience. Just like the way you got fit in the first place.
Go through the right path. Sooner or later, you will become a fitness influencer and able to make huge money out of it.
Now is the time to act. Look again. in which level are you? How long are you away from being an Instagram fitness influencer? What you missed out? Bring them down on a piece of paper
AiGrow is a platform that helps you become a fitness influencer. In the VIP package of AiGrow, your manager gets you more than 500 new and target followers each month, engages with your followers, and makes 3 content a week. To see the pricing, sign up here.
Sponsors on Instagram are looking for two things: a large following (the kind of following that is likely to buy their products) and high engagement rates.
To make money as an Instagram fitness influencer through sponsorship, that means you want to build a large audience interested in fitness. Simple, right?
Here’s a rough estimate of what you can expect:
Alternatively, you can use this calculator from Influencer Marketing Hub to calculate how much you may be eligible to make according to the performance of your last 12 posts.
Building a large audience consisting of the right kind of followers can be achieved through the steps described below.
These tips are what Instagram fitness influencers do. So take them into account;
Undoubtedly, looking at the wealthiest Instagram fitness influencers, you can see the more followers they have, the more money they make from Instagram.
Actually, the second metric is your engagement rate. Putting these two together, you will need real and engaged followers to be able to make money from your Instagram page.
To grow your followers organically, you can get help from Managed Instagram services like AiGrow. They are offering a VIP program that guarantees your followers’ growth. Fortunately, the service comes with a week of a free trial. You can sign-up from here and see the results yourself.
As mentioned, the higher your engagement rate, the higher your chance of being sponsored by brands. A quick and natural way of growing your engagement rate is to join Instagram engagement pods.
AiGrow provides engagement pods with over 5000 members in each. This means thousands of likes and comments each time you post on Instagram. Engagement PODs come in every specific niche. You can see a full list of AiGrow PODs by signing up a free account on their platform.
The first thing is pretty self-explanatory – you need to create content that resonates with people interested in fitness. Some quick examples of this type of content are:
This video is a perfect example of good fitness content. It is professional and straightforward.
Instagram fitness influencers impress their followers with their feed. Put yourself in the shoes of your audience. As someone interested in fitness, what kind of content would an Instagram page have to have for you to be interested enough to follow that page?
If you need some ideas for content, here are some successful fitness influencers from different areas of the fitness world:
You could have the best content in the world, but if it’s not reaching anyone it doesn’t matter.
Attaching the right hashtags to your posts make sure that your content is reaching the kinds of people that you want as followers.
If you are creating fitness-related posts but aren’t using any fitness-related hashtags, you’re making it virtually impossible for people in the Instagram fitness community to find your content.
And while using high-volume general hashtags like #fitness is definitely a good start, if you don’t also include smaller, more specialized hashtags more specific to your individual posts, you risk having your posts constantly be drowned out by the hundreds of thousands of other posts using #fitness.
For example, if you are posting a photo illustrating the correct way to perform a squat, in addition to using a hashtag like #fitness, you could also include a smaller hashtag like #squatforlife. This way, in addition to any general traffic you might get from #fitness, you’re also making your posts your visible to a much more specific group of the fitness community who are more likely to appreciate your post about squat form.
As a general rule, try to include at least 11 hashtags in every one of your posts with a mix of popular but general and less-popular but specific hashtags.
Using the right hashtags and creating the right kind of content is so that when you do grow your page to an appreciable size and sponsors begin looking at you, they can see that the kind of people who follow you match up with what those sponsors are looking for in their own audience.
Read this article to learn how to find the perfect hashtags for your niche.
Here are some general fitness-related hashtags to help get you started:
Hashtags are one way that people can discover. Engaging with other Instagram fitness influencers is another.
Neil Patel found that for every 100 likes, he received roughly 6 followers. Take the hashtags that you discovered through your research above and start engaging with people using those hashtags. This way, when you begin gaining followers from your engagement, you know you’re likely getting followers who fit your demographic (people interested in fitness).
If you’re strapped for time, you can use a service like AiGrow. Since Instagram killed all automation bots (sth like AiGrow’s bot, the video below) in November 2019, the best and safest way is a pro package offered by Instagram, in which an account manager will take action on your account, on your behalf and under your control.
Sponsors look for Instagram fitness influencers. If you’re doing things correctly, 8/10 times sponsors will begin contacting you.
If no one contacted you so far, do not get desperate. It is also okay for Instagram fitness influencers to reach out to sponsors.
This doesn’t always have to begin with a direct DM asking if they can sponsor you. This can come across as desperate.
If after building a sizable audience relevant to your sponsor your dream sponsor still isn’t sliding into your DMs, then you need to start getting creative.
If you’re not doing it already, start commenting and/or answering people’s questions under your dream sponsor’s posts. If your dream sponsor sells products, buy their product, post about your experience, and tag the sponsor in your post.
After enough of these types of things, you can then upgrade to DMs.
Here’s a sample DM you can send to your dream sponsor:
“Hey guys! I’ve been a huge advocate of your brand for years. You were actually an inspiration for creating my fitness Instagram page in the first place. Do you offer any sort of ambassador program? Over the past x years, I’ve managed to grow my audience to 0ver x fitness-obsessed followers who I think would fit with your target audience perfectly. Let me know! Keep up the awesome work.”
You can certainly send out DMs to every potential sponsor one-by-one, but to save you the time and effort you can also use a tool like AiGrow to automatically send out hundreds of DMs a day. See the video below to see how it works:
When these sponsors check out your page and see that 1) you post content that is relevant to their brand, 2) that your followers fit with their target audience perfectly, and 3) that you’ve already purchased and praised their products, it makes the decision to sponsor you that much easier.
How much money can Instagram fitness Influencers make? Based on the number of followers one has, the engagement she/he receives, and some other factors, the number can be different for each Influencer. Let’s take a look at the wealthiest Instagram fitness influencers to get a sense of how much money they are making.
Although some celebrities can be categorized as fitness influencers, here we are focusing on non-celebrity fitness influencers, after all, we want to see how much money can be made out of fitness, not fame.
Insta Income: $549K
Earning per sponsored post: $13K
Number of Ad posts: 41
Insta Income: $476K
Earning per sponsored post: $16K
Number of Ad posts: 29
Insta Income: $428K
Earning per sponsored post: $29K
Number of Ad posts: 15
Insta Income: $261K
Earning per sponsored post: $20K
Number of Ad posts: 13
Insta Income: $62K
Earning per sponsored post: $31K
Number of Ad posts: 2
Regarding the lifestyle we have, the number of followers of fitness models must not surprise us. Nowadays, people admire lean trim fitness models and follow their training to lose a few pounds because, at the end of the day, no one wants to die early suffering obesity.
Not a long time ago, exercising was done to be healthy and in shape, but thanks to Instagram, it’s also a business and Instagram is a great tool to get fitness models known in the world.
You are about to get to know the most Instagram fitness influencers. So do not go anywhere.
Let’s see which Instagram fitness influencers have the most number of followers.
She started her journey at the age of 15. Since her parents were bodybuilders, his father coached her on workouts routines. No need to mention that her mother also is a fitness model.
She started with weight lifting and one year of regular workout turned her into a bikini athlete. In 2015, she won two trophies at ‘NPC Colorado State Championship,’ and bagged the 16th spot at the ‘NPC USA Championship.’ The following year she started her career on social media and soon she became an internet sensation.
In 2016, she shifted her focus in her lower body. Her diet mostly includes lean protein, green vegetables, and fruits. After several achievements, now she has her own personal site in which she merchandises her market.
She posts content related to fitness and diets and some hilarious and entertaining videos. Here you see some examples.
Birthday: February 25, 1986
She was born in Maracay, Venezuela and grew up in poverty. Then, she had to work since she was so young but her mother and she still needed charity help to survive. She was so skinny at the time that it required her to cover her appearance with long sleeves and pants. So, she started working out at 17 when her mother first took her to the gym. Focusing 7 years working on her legs led her to a disproportionate body until she met Jimmy Lewin in 2008. He was her trainer and taught to train her upper body as well.
Gradually he turned into her friend, lover, and her husband. Finally, they got married in 2010. Jimmy pursued her to follow fitness and bodybuilding professionally and as a result, she won so many competitions, the NPC Fort Lauderdale Cup included right after they move to Miami. Now she runs her own business relating gym clothes and swimwear.
Here you can see a glance of her journey:
She started her fitness journey when she was in high school. According to what she said she used to be bullied as a kid for her look so in high school she started working out at the gym and took photos and shared them on social media to divert people’s attention from the so-called “not-so-attractive” face. She launched her Instagram in 2010 and gradually fame from it. She researched about Instagram and its algorithms and how people get famous.
She runs several Instagram accounts and her sister, Stephenie helps her manage them. These accounts are related to her fitness career, love life, and her pet. But the key factor of her publicity is to keep all her accounts refreshed posting at least one picture a day.
Birthday: May 16, 1986
Ana Cheri started her career by posting her images and fitness tips on her Instagram accounts. After her reputation thanks to Instagram, she started getting modeling offers from local brands in California. Her popularity rose pointedly when she was featured in the Playboy magazine.
K&N Filters, Moskova Underwear, Monster Energy, and the Ultimate Armwrestling League are some of the brands in which Ana prompts their products in Instagram accounts. She runs the ” be more athletic” gym in California and tries to expand into a fitness chain across the country via Instagram.
Here you can see some of her content;
Birthday: October 6, 1993
Anllela Sagra is a Colombian fitness model, trainer, bodybuilder, and Instagram influencer.
Inherited beauty is not the only matter which drives traffic into her Instagram account. Since in Colombia, muscles don’t seem so attractive to women due to the novelty of bodybuilding for women, she tried to put muscle on her slim frame.
At first, she was interested in fashion design and she aimed to become a model and even did a degree in a Colombian university, but after meeting a fitness enthusiast in the gym, she changed her perception of life and this turned into a fitness model.
Even though her friends and family tried to stop her since they feared she would hurt her body, her ambitions overcame all the obstacles.
Birthday: May 21, 1991
Kayla Itsines is a personal trainer, entrepreneur, and author. But what made her world-famous is her fitness e-book series, ‘Bikini Body Guides’, and her workout app named ‘Sweat with Kayla’, which overshadowed all other fitness apps in 2016.
Since 2008, she has been working as a personal trainer and has guided thousands of women to improve their health and fitness using her own exercises developed after much research. In 2016, Time magazine nominated her as one of the 30 most influential people on the Internet.
As a child, she knew that one day she would become a model. She used to skip the classes in school until she enrolled at a modeling school at the age of 14 and not a lot of time passed until she turned into a remarkable student in school. Since her parents disapproved of modeling, she rebelled against them and left home at the age of 16. After a point in her life, she noticed that she is not having a healthy lifestyle so she researched every content she could regarding a healthy lifestyle. She changed her diet and went to the gym and her journey began. After focusing more on developing her muscles, she created an Instagram account and began posting content on fitness and modeling.
“Starting from a very early age, I knew there had to be more. As I began to dream more, the desire to leave my city in Ukraine burned inside of me. Growing up, I became fortunate enough to become a model and start traveling. My modeling work in Europe gave me the opportunity to travel and see much more of the world. I believe education comes in many forms beyond school and books, and my education came from my traveling the world and learning from others I met along the way.”
Regarding the fact that her Instagram account is private, she has considerable number of followers.
Birthday: March 8, 1980,
“I consider myself a natural-born leader, so I strive to be the best.”
Ulisses grew up in New York and was active in sports like soccer since his young age. Today, he is the leading body composition coach in the world and is also the Director of PT of a renowned fitness club but this position didn’t come easy. He was too skinny yet highly active and energetic. He started lifting weights and maintaining a proper diet and bodybuilding passion got developed in him.
“Be patient, determined and dedicated”
Here are some of his contents;
Birthday: December 19, 1984
In her early teenage years, she was too skinny. So she went to the gym to reach her desirable physique. Since she failed to reach her goal she took a break from training. After a while, she began looking for a personal trainer until she found her future husband, Jardel Barros who himself was an athlete. Jardel was a source of inspiration for Eva and helped her realize her true potential and win many competitions. At the age of 25, she started fitness modeling and soon her photos were in famous magazines and got invited to TV shows.
videos and photos associating to fitness modeling
Now you know the most followed Instagram fitness influencers. Remember that you are supposed to learn from them and be inspired by them but remain genuine.
Be the one who adds new value among all Instagram fitness influencers.
The brands below have been known to regularly sponsor new and up-and-coming Instagram fitness influencers:
For Instagram fitness influencers, there are many ways to make money, but to become an influencer in your community and getting paid to do sponsored posts is by far the quickest and most lucrative. to do so, you will need a follower base with a high engagement rate, and the quickest and most natural way of growing is to use a managed Instagram service, like the one offered by AiGrow.
Have any tips or suggestions not explored above? Have you successfully (or not successfully) grown an Instagram page in the fitness space? Know a way how to make money on Instagram in fitness through a way not related to influencer marketing? We’d love to hear from you.
Drop us a comment below about your experience! 😉