Here’s How to Make Money on Instagram in Fitness (2019 Edition)

Here’s How to Make Money on Instagram in Fitness (2019 Edition)

You’re a fitness fanatic who has translated your passion for health and exercise into a thriving Instagram page. It’s time to take that passion and turn it into a stream of income. Below is the quickest and most lucrative way how to make money on Instagram in fitness.

How to make money on Instagram in fitness – Influencer Marketing

Sponsors on Instagram are looking for two things: a large following and the kind of following that is likely to buy their products.

To make money on Instagram in fitness through sponsorship, that means you want to build a large audience interested in fitness. Simple, right?

How many followers do you need to make money, you ask? Here’s a rough estimate of what you can expect:

how to make money on Instagram
Property of Bloomberg

Alternatively, you can use this calculator from Influencer Marketing Hub to calculate how much you may be eligible to make according to the performance of your last 12 posts.

Building a large audience consisting of the right kind of followers can be achieved through the steps described below.

How to Make Money on Instagram in Fitness – Make Content that Your Fellow Fitness Freaks Want to See

The first thing is pretty self-explanatory – you need to create content that resonates with people interested in fitness. Some quick examples of this type of content are:

  • pre/post workout shakes with the recipe included in the caption
  • in-the-gym action shots (squats, deadlifts, etc.)
  • exercise tutorials
  • progress posts of clients you have helped train
  • before-and-after progress posts
  • motivational quotes from famous figures in the fitness industry

Best leg genetics in the game 😋

A post shared by Maxx Chewning (@maxxchewning) on

Put yourself in the shoes of your audience. As someone interested in fitness, what kind of content would an Instagram page have to have for you to be interested enough to follow that page?

If you need some ideas for content, here are some successful fitness influencers from different areas of the fitness world:

How to Make Money on Instagram in Fitness – Make it Easy for Your Target Audience to Find You Through Hashtags

You could have the best content in the world, but if it’s not reaching anyone it doesn’t matter.

Attaching the right hashtags to your posts make sure that your content is reaching the kinds of people that you want as followers.

If you are creating fitness-related posts but aren’t using any fitness-related hashtags, you’re making it virtually impossible for people in the Instagram fitness community to find your content.

And while using high-volume general hashtags like #fitness is definitely a good start, if you don’t also include smaller, more specialized hashtags more specific to your individual posts, you risk having your posts constantly be drowned out by the hundreds of thousands of other posts using #fitness.

For example, if you are posting a photo illustrating the correct way to perform a squat, in addition to using a hashtag like #fitness, you could also include a smaller hashtag like #squatforlife. This way, in addition to any general traffic you might get from #fitness, you’re also making your posts your visible to a much more specific group of the fitness community who are more likely to appreciate your post about squat form.

As a general rule, try to include at least 11 hashtags in every one of your posts with a mix of popular but general and less-popular but specific hashtags.

fitness hashtags
This is an example of how your hashtags might look on a post about squat form. It consists of both general, higher volume hashtags as well as more specific, lower volume hashtags.

Using the right hashtags and creating the right kind of content is so that when you do grow your page to an appreciable size and sponsors begin looking at you, they can see that the kind of people who follow you match up with what those sponsors are looking for in their own audience.

Read this article to learn how to find the perfect hashtags for your niche.

Here are some general fitness-related hashtags to help get you started:

  • #HealthyLife
  • #TrainHard
  • #Running
  • #HealthyEating
  • #HealthyRecipes
  • #GetHealthy
  • #WeightTraining
  • #Workout
  • #Fitness
  • #StayInShape
  • #Nutrition
  • #GoalSetting

How to Make Money on Instagram in Fitness – Engage with People in the Fitness Community

Hashtags are one way that people can discover. Engaging with people in your community is another.

Neil Patel found that for every 100 likes, he received roughly 6 followers. Take the hashtags that you discovered through your research above and start engaging with people using those hashtags. This way, when you begin gaining followers from your engagement, you know you’re likely getting followers who fit your demographic (people interested in fitness).

If you’re strapped for time, you can use a tool like AiGrow to automate this process and begin automatically engaging with your target audience through Likes, comments, and DMs. See the quick video below to see how it works:

How to Make Money on Instagram in Fitness – Get in Touch With Sponsors

If you’re doing things correctly, 8/10 times sponsors will begin contacting you.

Instagram ambassador
This was a brand that reached out to my fitness apparel page. My page had only been in operation for five months and had just over 1,000 followers.

In same cases, however, it can pay to reach out to sponsors yourself.

This doesn’t always have to begin with a direct DM asking if they can sponsor you. This can come across as desperate.

If after building a sizable audience relevant to your sponsor your dream sponsor still isn’t sliding into your DMs, then you need to start getting creative.

If you’re not doing it already, start commenting and/or answering people’s questions under your dream sponsor’s posts. If your dream sponsor sells products, buy their product, post about your experience, and tag the sponsor in your post.

After enough of these types of things, you can then upgrade to DMs.

Here’s a sample DM you can send to your dream sponsor:

“Hey guys! I’ve been a huge advocate of your brand for years. You were actually an inspiration for creating my fitness Instagram page in the first place. Do you offer any sort of ambassador program? Over the past x years, I’ve managed to grow my audience to 0ver x fitness-obsessed followers who I think would fit with your target audience perfectly. Let me know! Keep up the awesome work.”

You can certainly send out DMs to every potential sponsor one-by-one, but to save you the time and effort you can also use a tool like AiGrow to automatically send out hundreds of DMs a day. See the video below to see how it works:

When these sponsors check out your page and see that 1) you post content that is relevant to their brand, 2) that your followers fit with their target audience perfectly, and 3) that  you’ve already purchased and praised their products, it makes the decision to sponsor you that much easier.

Fitness Brands Open to Sponsoring

The brands below have been know to regularly sponsor new and up-and-coming influencers in the fitness community:

Gym Shark


Wishing you all a great Memorial Day weekend ☀💪🏽🐺

A post shared by Alphalete (@alphalete) on



Ghost Lifestyle


There are many ways how to make money on Instagram in fitness, but becoming an influencer in your community and getting paid to do sponsored posts is by far the quickest and most lucrative.

Have any tips or suggestions not explored above? Have you successfully (or not successfully) grown an Instagram page in the fitness space? Know a way how to make money on Instagram in fitness through a way not related to influencer marketing? We’d love to hear from you.

Drop us a comment below about your experience!

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