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December 2, 2020

The Top 10 Ways to Drive Brand Engagement with Influencer Marketing

By ThePro

Whether you are looking to promote your Shopify store or increase your business’s overall brand engagement, you can do it with influencer marketing. 

Influencer marketing is the practice of utilizing the advertising power of influencers to promote your business. It can range from getting an influencer to review your product or involve them in promoting your products or services. In any case, the influencer acts as a brand ambassador and represents your brand to your target audience. 

If you want to boost brand awareness, drive web traffic, or even increase your sales, a great strategy to try out is influencer marketing. This means you find influencers who align with your brand and then pay them some incentive in exchange for publications on social media. Influencer marketing is quite effective in driving brand engagement because it helps you find people who have a higher likelihood of becoming your customers. In this article, you’ll learn several ways to allow influencer marketing to boost your brand. 

Create an Exclusive Referral Program

One of the easiest ways to get an influencer in your promotion team is to create an exclusive referral program. You can take inspiration from the Wix Referral Program, where they asked several influencers to share their brand on video. But you can make this even more attractive for an influencer once you make the program just for their audience. It means that you move away from generic referral programs and create one specifically designed for your target influencer. 

Create Crowd Content

You can also encourage influencers to mention your name if you first do it yourself. You can do this by creating what I like to call ‘Crowd Content.’ It is a type of content where you make a list of the best influencers in your niche. But instead of merely listing a few, you list 20 to 100. Once you have done this, you can then approach the influencers you have featured and ask them to share their inclusion with their followers. Even if you only get a few to do this, it will still grant your business a massive boost.

Host Influencer-Only Events

One of the best ways to get an influencer to promote your business is to get to know them. It is where you talk to them face-to-face and observe their attitudes and behaviors. The best way to get to know your target influencers is to invite them to an event. The best part is that you can ask several influencers in one event. It will help you get to know several influencers who have the potential to promote your products to their audience. 

Have a Team of Influencers Review your Newly Released Products

Whether you are selling drums like Drum Set Lab or bows like Hunting Bow Lab, one of the most effective ways to reach your target market is to have a relevant influencer promote your products for you. For this reason, you should make it a habit to allow influencers to review your newly released products. It will give your products a massive traffic boost, and you may get an increase in sales as well. 

Host a Contest

Did you know that you can also ask an influencer to join your contest? You can do this in two ways. First, you can ask them to enter the contest and promote your products for you. When they do this action, they will promote your products to their followers, and they will be rewarded for their efforts by having a higher chance of winning. Second, you can also ask them to host the contest with you. With this option, you include them in your contest mechanics in exchange for them promoting your competition to their followers. 

Have a Giveaway with the influencer

Having a contest with an influencer is quite similar to hosting a giveaway with them. Unlike a competition where only a few people will win, a giveaway can have multiple winners. You can also get quite creative and get multiple influencers to help you host your giveaway. This model will have a more significant impact on your audience and may even help you get more traffic and brand engagement. 

Have an Exclusive Discount Code for the Influencer

If all else fails, you can always create an exclusive discount code for your target influencer. If you are running an eCommerce website, you can create a code with an influencer’s name in it. From here, all you need to do is approach your target influencer and ask them to promote your code for you. Since the code is in their name, they will be more open to promoting it to their audience. 

Recruit Them as Affiliates

If you are looking for some ideas on where to market your affiliate program, it is the best way to be through influencers. Influencers make the best affiliates because of their knowledge and experience in capturing their audience’s attention and encouraging them to take action. If you want an influencer to instantly drive up your brand engagement, you can always ask them to be your affiliate.

Create a Promo Video

Another way to instantly boost your brand engagement is to create a promo video with your target influencer. By having them on the video, you can immediately associate your brand with their name, and their audience will have a higher likelihood of responding to your advertisement. The best part is videos are often engaging. Because of this nature of videos, you have a higher chance of capturing your target audience with this advertisement model. 

Track your Influencer Promotions

It is also a good habit to track your influencer promotion. You’ll want to know if your efforts impact your business. To do this, you have to be accurate with your numbers. You have to look at your site and see how it performs before you implement your influencer marketing campaign. From there, you can measure how things have changed after the campaign. Sometimes you may be looking for a dentist in Raleigh, North Carolina, located in an affordable dentist in Raleigh, and you may find it much easier.

As you can see, there are so many ways to get influencers to boost your business. It is all about knowing how to approach them and offer them something in return for their promotion efforts. Moreover, it is about understanding your target influencers and why they are doing what they are doing. They may have different reasons why they continue to create content. If your business or products appeal to their reason, you’ll have a better chance of getting them to ‘ay ‘Yes’ to your offer. 

This post was last modified on July 14, 2021 19:57

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