Freebies are always attractive to people. Do you concur?

You might have noticed the Instagram giveaways that many Instagram users run to gain more followers. Since Instagram contests have the potential to do this, the main focus should therefore be on how to do a giveaway on Instagram.

Instagrammers host giveaways in a variety of ways. Some of them offer coupons for their products and services, some offer free packages, memberships, or products. Also, many Instagrammers start using the best Instagram giveaway pickers to select the winners immediately. 

The best way to learn how to do an Instagram giveaway is to get acquainted with the most creative Instagram giveaway ideas. So, it is essential to know how to host a giveaway on Instagram efficiently and know what giveaway bots, strategies, and ideas help you run a successful contest. 

As it is really important to use the best giveaway picker, we also introduce you to the best Instagram Scheduler, AiSchedul, which provides you with an efficient tool to choose the winner.

Read on to find out!

Why Are Instagram Giveaways Beneficial

You may believe that offering coupons or hosting giveaways is a waste of money. But, as previously stated, people enjoy freebies and will go to great lengths to win Instagram loop giveaways and receive prizes. So, if you want them to invite and mention their friends or whatever, they will.

On the other hand, with 90% of Instagrammers following at least one brand, it is clear that hosting giveaways on Instagram will increase your chance of social media success. It can help you effectively grow your Instagram organically, increase brand awareness, and generally achieve your goals in a short period!

In essence, Instagram giveaways can help you gain more followers if you know how to host a successful contest properly. So, now that you know how much it helps you to gain new followers, let’s learn how to do a giveaway on Instagram.

How To Do A Giveaway On Instagram

Hosting giveaways on Instagram might seem straightforward, but there is much more to it. We did extensive research on what you need to hold a giveaway on Instagram and found the essence of considering more details to be successful. 

Holding giveaway contests can present new, overwhelming challenges that require much of your time and energy. However, if you know how to do a giveaway on Instagram and what steps to take, you can successfully manage it! 

As of this moment, the most crucial step you must take is to make sure that you know all the tips and information on ‘how to host a giveaway on Instagram.’ Then, you need to brainstorm, figure out how to reward your followers, use the best Instagram giveaway ideas and then select the winners using the best giveaway bots.

To run excellent, fruitful giveaways on Instagram, follow the steps below!

#1 Set A Goal For Your Instagram Giveaways 

Before starting your giveaways on Instagram, you have to define your goal. Only by setting a goal, you can tailor a specific strategy! That is to say, your giveaway strategies and prizes all depend on your objective.

“It’s my first giveaway, how can I determine my goals?” you keep asking. Well, that depends on you. But, there are some common objectives that encourage brands and businesses to run giveaways on Instagram.

For instance, you may aim for:

• A great increase in your Instagram engagement rate
• Instagram/ Facebook/ Twitter followers growth
• More Email subscriptions
• More website traffic

Learning how to do a giveaway on Instagram will help you with the mentioned goals for sure! But it’s not magic. That is, if you have ten followers right now, gaining 1 million followers after 2 or 3 days of an Instagram giveaway contest is impossible and irrational! So, make sure your goal is not far-fetched!

#2 Choose The Prize For Your Giveaways On Instagram

Now that you have defined your goal, it’s time to determine the prize. Your prize depends on your purpose and your budget. Of course, the more valuable the prize, the more users will participate!

But, don’t go overboard trying to please everyone with a grand prize! Pay attention to your limitations and your target audience’s needs and expectations. 

Undoubtedly, sharing Instagram coupons as your giveaway prize is one of the cleverest ideas! Generally, presenting your products and offering decent discounts on your products are among the best giveaway prizes. They help increase your sales and grow your brand on IG!

LoveYourMelon is an apparel brand selling sweaters, beanies, and caps. And as you can see, they have picked out packages of their products as their giveaway prize! Let’s take a look at one of their giveaways on Instagram:

#3 Specify The Rules For Instagram Giveaways

The next step on ‘how to do a raffle on Instagram’ is specifying particular rules and terms of entry for the participants. Make sure that your audience is fully aware of the rules for your giveaways on Instagram. 

These eligibility rules can range from age, location, tagging several friends, or following certain accounts. For instance, in most giveaways on Instagram, participants should do double or triple activities. For instance, audiences should follow the IG account, tag 2-3 friends, and share the post to enter the contest. Let’s look at a more specific example.

In the @cuddleandkind giveaway, entrants must follow their account, like the post, and tag a friend in the comments.  And also, for an extra chance to win, users must enter their Facebook page:

Bear in mind that the steps must be easy to follow and undemanding. Few will participate if it’s too long and complicated, and subsequently, you won’t see the desired outcome.

#4 Announce The Deadline For Your Giveaways On Instagram

You should always announce the time limit for your giveaway on your accounts on Instagram. You don’t need to overthink this step, though. You just need to set an appropriate deadline.

Just remember not to cut it too short or provide too much time! Why? Because if it’s too short, it won’t receive due attention and engagement, and if it’s too long, the audience will grow uninterested and bored.

A best practice is to select a period of 3 to 5 days for small giveaways and prizes and a period of 1 to 2 weeks for bigger, more engaging giveaways that offer better prizes. And according to studies, the best months to hold giveaways are June and November. But then again, it depends on you and your goals!

Here you can see that @witchcasketuk has set a ten-day-long giveaway, which seems an excellent length for achieving what they want:

#5 Use Relevant Hashtags

If you want to know how to do a giveaway on Instagram, we suggest that you use the best hashtags on Instagram. Unquestionably, hashtags help you reach your target audience on Instagram. But not all hashtags are helpful for your purposes! Make sure to choose the ones related to your campaign, content, products, and prize. Also, some giveaway bots may help you find and save hashtags on IG to save time.

The most general Instagram giveaway hashtags include #giveaway, #giveawaytime, #instagiveaway, #contest alerts, #freegiveaway, and #contest. However, you could get more creative and specific and use your brand or product in the hashtag!

For example, @animalpak has used hashtags related to their prizes and products while exploiting some creative, unique hashtags as well:

To see the best result, you could also use a tool for identifying the best hashtags. The best tool for this purpose is AiSchedul which we will discuss at length in the following sections.  

#6 Partner With Influencers For Your Giveaways On Instagram

Giveaways on Instagram can be more successful when new brands partner together or with influencers. What does this partnership mean? Imagine that your market produces and sells cake ingredients. In this case, you can ask for help from a bakery account. Then that bakery brand might post a recipe and then mention some specific products of your brand in the ingredients section!

This way, both partners will benefit from the giveaway! You can also find Instagram influencers in your niche and ask them to collaborate with you. Collaborating with influencers means you can also run successful Instagram loop giveaways.

But, don’t get carried away and text every influencer: “Let’s make a deal for giveaways”! Remember that collaboration with influencers can quickly go wrong if those influencers don’t produce content in your niche!

Ainfluencer is an influencer marketplace that assists businesses in growing their Instagram presence through Instagram influencers. This platform is completely free to use and is the quickest, easiest, and safest way to promote your brand on Instagram.

Ainfluencer assists you in quickly finding Instagram influencers who fit your niche. Using Ainfluencer, you can increase your number of followers by partnering with micro and nano Influencers based on your needs.

Ainfluencer is a quick and easy way to get your brand name out there, click here to start.

#7 Promote Your Giveaways On Instagram

Once you have determined your goals, prizes, potential partners, best hashtags, and the deadline, you are ready to post the giveaway! But remember to launch and promote your giveaways on Instagram during the best times to post! 

Additionally, share announcements everywhere you can. But keep in mind that your giveaway images need to stand out and capture attention immediately. So, you can check out and choose an Instagram giveaway template to ensure that your post is good enough.

To create the best templates, search the internet and get inspiration from Instagram giveaway template examples created by other brands to invite people. This will enable you to be more inventive. However, if you don’t have enough time, Instagram scheduler services such as AiSchedul can assist you in scheduling, designing, and sharing the best content.

The AiSchedul allows you to outsource the time-consuming task of creating content and sharing it on Instagram.

#8 Pick The Winners Of Your Giveaways On Instagram

No matter how small your community is, you will realize that several users have complied with your specific rules by the end of the giveaway. Now, you need to go through a long list of followers and pick only a limited number of winners.

In this situation, you’re presented with two options. You can either do it manually, which is impossible if you have a considerable follower count. Or, you can use the best Instagram comment and giveaway pickers to automate the process. 

In the next section, we will introduce the best tool to end your search for the best giveaway picker. However, for now, remember your followers should be aware of how you chose the winners and who won.

So, let them in on the process; put up screenshots and screen records to inform them. Plus, when the giveaway ends, it’s an excellent idea to announce the winners in the caption of your giveaway post!

Before we get into the best Instagram giveaway picker, it’s important to note that once the giveaway is finished, archive the post or edit it and add words indicating it’s finished, such as <Closed> <finished> and so forth.

Automate Your Giveaways On Instagram With AiSchedul

Now that you’ve learned how to host a giveaway on Instagram let’s learn how to facilitate it! You have probably noticed that the big problem with giveaways is that they take a big bulk of your time. It might take hours to go through entries to see who fits your criteria and make sure there are no duplicate comments!

Doing all these manually looks implausible in effect. But you can’t back down so easily! You can simply automate almost all the steps mentioned above. But how?

To automate your giveaways on Instagram, you can exploit AiSchedul’s giveaway picker! It practically makes the whole process of choosing the giveaway winners effortless! However, this feature is not the be-all and end-all for AiSchedul. So, let’s see what fantastic features await us if we connect our IG account to AiSchedul. 

AiSchedul Features

So, once you’ve learned how to do a giveaway on Instagram, try to find the best tool to automate it. To demonstrate that AiSchedul is the best Instagram Scheduler that provides everything you need to run the best and most effective Instagram giveaway, we have compiled a list of all the features that this incredible service offers.

How to host a giveaway on Instagram using AiSchedul

AiSchedul brings a lot to the table! With this unique platform, you can:

• Manage several Instagram accounts,
• Grow your followers,
• Find the best hashtags for Instagram,
• Schedule your Instagram content,
• Access post analytics,
• Send and receive DMs from PC,

And much more. Now let’s see how the efficient giveaway picker works!

AiSchedul Giveaway Picker

The giveaway picker feature on AiSchedul is the best tool you could ask for. Whether you run a small giveaway or a large one, this tool finds your giveaway winners in a blink of an eye. But how can you access it?

Just follow the steps below:

• Sign up for free and connect your IG account.
• Then, select ‘Manage account.’
• Among the tabs available, pick ‘Giveaway Picker.’
• Once it opens, choose ‘Start Giveaway Now’ and enter the link to your giveaway post.

AiSchedul giveaways on Instagram

• Finally, you can specify the number of winners and substitute winners and your rules, including the number of hashtags or mentions the participants should have.
• Finally, enter the deadline and press ‘Submit Contest Settings.’

And you are done! It’s impressive what a few clicks can do, right? Don’t waste more of your valuable time. 

Finally, you know how to run a giveaway on Instagram efficiently. And how to do a raffle on Instagram? is not a big deal anymore. 

Sign up for AiSchedul now to gain access to its fantastic features! 

FAQs On How To Do A Giveaway On Instagram

Anyone interested in organizing an Instagram competition is likely to have many questions. Some of your questions may have already been answered here.

1. What Is the Easiest Way To Do An Instagram Giveaway?

Knowing How to do a giveaway on Instagram is the first step to running a successful contest. After that to facilitate your work it’s better to use the best Instagram Scheduler service to design your posts and hold giveaways. AiSchedul not only helps you to do so but also provides you with the best comment picker to choose the winner.

2. What Information Can We Collect From Participants in Instagram Contests?

The least you can collect is the profile name and its link. However, you can use some rules to collect more information. For example, you can include a link in your bio and ask them to enter their email, gender, age, or anything else they need to participate in the contest.

Conclusion on How To Do A Giveaway On Instagram

According to recent studies, Instagram accounts holding giveaways grow their followers 70% faster. That’s why giveaways on Instagram present the best opportunity for those who would like to make remarkable progress! In this article, we learned how to host a giveaway on Instagram.But before hosting giveaways on Instagram, reread the article to find out how it works. And if you wish to save time, don’t forget to consider using AiSchedul!