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Best Time to Post on Instagram (Study Supported)


Over the past few years, Instagram has changed its algorithm, making your posts visible posts on Instagram is now much more difficult for you. The new Instagram algorithm gives top priority to posts made by friends and family of users and those who have the most interaction on the platform. This way it has become much more difficult for brands and businesses to have their posts in the eyes of their followers.

Organizations need to play the game well to thrive on Instagram. And that includes picking up the best time to post on Instagram, targeting a time when people look at their Instagram feeds most, and spend their time on the platform in the middle of their busy days.

That’s actually a tough juggle. Would you like to make your post available when most people check their Instagram accounts, although all of your competitors will try to do the same thing?

How to Determine the Best Time to Post on Instagram

For yourself, you could determine this manually. Schedule your posts over a range of times (ideally over 24 hours, 7 days a week, preferably for at least one month). Take note of your commitment during this period of testing. Is there any obvious trends – a “best” time on a “best day?”

Although the process may seem tiring at first, there are some tricks to make it easier:

Use an Instagram scheduler

You can get help from an Instagram scheduler to distribute your posts over the 1 month of your studies. Schedule your posts and stories days, weeks. Or even months ahead and don’t worry about forgetting to post on time.

you can also use the Facebook built-in scheduler. The best time to post on Facebook is almost the same as for Instagram.

Switch to a business account for better insights

The process of taking notes and analyzing the data to determine the best time, on which you have got the most post engagement rates may also be tedious. To help you with that, you can easily switch to a business account where you can get some cool analytics and insights.

Key Considerations When looking for the Best Times to Post on Instagram

  • Day of the Week

Instagram engagement can vary considerably, even on different days of the week at the same time of the day. You might be shocked, for example, to see 5 AM on the lists. The reason is that, as soon as they wake up during the working week, people often check their phone for messages. It suggests that people are more likely than at weekends to test their Instagram early in the morning from Monday to Friday. But even Monday may be less involved because people rush to get the week going and have less time to look at Instagram before working on a Monday.

  • Breaks in the Workday

You will find that during their work breaks, many people check their Instagram, particularly at lunchtime. Likewise, in the late afternoon, people are interested in their work flags and quite a few turn their attention instead of Instagram.

  • Use Time Zones to Your Advantage

The larger the audience’s regional range, the less important set-up times will become. If your target audience is in one area, though, make sure that you use that time zone as the basis for setting your Instagram posting times, even if it’s not your own time zone.

If at the wake-up time you want to make an Instagram post, you want to make it the time when the bulk of your audience is just waking up and getting up for the day.

  • Follow Your Specific Audience

Following these “best practice” posting times is all right. But if your audience is different from a typical audience, then your account is irrelevant to these posting times.

You have access to Instagram Insights if you have a Business Instagram account (as every business and influencer should). Go to Instagram Insights ‘ Followers section and find out when your audience is most active on the platform. To match this, it makes sense to structure your posting practices.

Some of the platforms for social media management, such as Later, also include data about your online Instagram audience.

  • Frequency of Posting on Instagram

If you want your Instagram account to look fresh, you need to post regularly. This can be just as many as one to three posts a day. Share a mix of different types of posts, making sure you’re not too interested in selling. However, you need to concentrate on producing quality posts before the bulk quantity.

Studies on The Best Time to Post on Instagram

Over the past couple of years, several organizations have conducted investigations to determine the best time to post on Instagram. Of course, they don’t agree completely with each other, but some clear trends among the studies we’ve been looking at the show:

Studies by Later

According to the studies, these times would be the best time for posting on Instagram:

  • Monday:  6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 9 AM
  • Thursday: 7 AM, 8 AM, 11 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

What Sprout Social’s studies Say about the best time to post on Instagram

According to the Sprout Social’s website, these times would be the best time for posting on Instagram:

  • Wednesday at * 11 AM
  • Friday at *10–11 AM
  • Wednesday is the overall best day
  • Tuesday through Friday, 10 AM–3 PM

Times marked with * offer particularly high levels of engagement.


According to HubSpot’s studies, these times would be the best time for posting on Instagram:

  • Sunday: 10 AM – 2 PM CDT
  • Monday: 11 AM – 5 PM CDT
  • Tuesday: 5 AM, 9 AM – 6 PM CDT
  • Wednesday: 5 AM, 11 AM, *3 PM CDT
  • Thursday: *5 AM, *11 AM, *3 – 4 PM CDT
  • Friday: *5 AM, 9 AM – 4 PM CDT
  • Saturday: 11 AM CDT

The Single Best Time to Post on Instagram

You’re probably hoping we’ll be able to give you a definite time to post your Instagram posts. Life is not that simple, unfortunately–there are too many variables. Given the variations in the various studies, it’s better to look at a wider selection of times than just the best time to post on Instagram–if you want to succeed, you’ll post more than once a week anyhow.

But there is always a simple way! If you don’t want to waste your time, you can use a scheduler tool. One of your best options would be AiSchedule. With the use of this free scheduler tool you can use the options below:

  • Schedule your posts ahead of time.
  • Schedule your stories for the best time.
  • Schedule to multiple accounts at a time.
  • Schedule reposts from anywhere inside the platform.
  • Set up auto-responses to double-up your engagements received.

By having these options, finding the best time and posting on the best time on Instagram would become much more convenient.

Do you have any other insights about the best time to ppost on Instagram? Leave us a comment below 😉