18 Best Instagram Giveaway Ideas in 2024 [+ Examples]

Creative-Instagram Giveaway Ideas

These days, you can hear everyone talking about Instagram giveaways and how effective they are. But, what’s the big fuss about Instagram contests and giveaways? Are they worth it? If yes, what Instagram giveaway ideas can you use to generate the most favorable results?

Using the best Instagram giveaway strategies can help you reach your target audience, increase sales, and find Email marketing leads. With so many benefits, running giveaways has become a must for almost every business! Yet, the variety of IG giveaway ideas and the number of tasks you need to manage might make you ignore this wonderful opportunity!

The importance of finding and exploiting new Instagram giveaway ideas and also choosing the best giveaway picker has made us dedicate this article to this subject.

However,  before we begin, let’s find out why giveaways are crucial and how to run them.

Why Host Instagram Giveaways

If you have reservations about whether you should run giveaways or not, read the statistics below:

  • According to the Claspo website, contests lead to a 34% conversion rate, which means they perform better than all other content types.
  • More than 34% of new fans originate from contests or giveaway campaigns. 
  • Based on Statusbrew research, accounts hosting giveaways have increased their followers 70% faster.

We cannot possibly ignore such astounding numbers and statistics. You can run your giveaways for a variety of reasons. For instance, you may want to:

Instagram giveaways can help you achieve all your marketing objectives. Provided, you have new, engaging Instagram giveaway ideas!

How to Run Instagram Giveaways

We have already written an entire article on hosting effective Instagram giveaways. But, let’s quickly go through the steps once more to ensure you have all the essential information!

  1. First, get to know your target audience.
  2. Second, choose an objective for your giveaway.
  3. Third, come up with creative giveaway ideas for Instagram.
  4. Set your contest rules.
  5. Then, determine your prize.
  6. Next, make sure to specify the number of winners and a clear deadline.
  7. Then, edit or create an Instagram giveaway template.
  8. Write an informative caption and add the best hashtags for Instagram giveaways
  9. Now, post your giveaway during the best times and promote it several times.
  10. Once it’s over, find the winners with the help of the best Instagram giveaway picker.
  11.  Finally, announce the winners in a separate post. 

As you have noticed, we have discussed every single step before. So, today is the time to cover the best Instagram giveaway ideas for your posts and prize!

Instagram Giveaway Ideas 

According to reliable statistics, Instagram giveaways and contests can earn you 2.5 times more likes! That’s why several brands have already benefited from some Instagram giveaway post ideas,  including IG photo contests and repost giveaways.

However, that doesn’t mean that all giveaway/contest ideas on Instagram will suit your needs! In fact, the reason for running the giveaway and the prize you offer will narrow down your options. On your path to organic Instagram growth with this type of content, you need to keep in mind that the best giveaway ideas are the ones that are more in line with your objective!

Now, I am here to share fantastic social media giveaway ideas with you! 

So, let’s get started!

1- Like-to-Win Giveaway

Among Instagram competition ideas, the easiest one would be to ask your followers to like your post. Then, you can select the winners from those who have done so! However, it’s nowhere near the best Instagram giveaway ideas because it doesn’t involve much interaction or engagement. It is too easy and won’t bring about more Instagram sales, followers, or reach!

Instagram giveaway ideas
Instagram giveaway ideas: like-to-win

2- Comment-to-Win Giveaway

Ask your followers to comment on their experience or a particular emoji on the post to enter the giveaway. 

Instagram giveaway ideas
Instagram giveaway ideas: comment-to-win

This one is straightforward for you to do and also lets you conveniently pick the winners with an IG comment picker! However, this giveaway idea doesn’t enable you to attract a new target audience. You’re simply driving engagement and interaction from your existing followers.

3- Tag-to-Win Giveaway

If this idea is coupled with the last two, it becomes one of the most effective giveaway ideas for Instagram. It allows you to gain new followers, showcase your brand, and turn them into customers. 

Instagram giveaway ideas
Instagram giveaway ideas: tag to win

4- Repost-to-Win Giveaway

Among the excellent giveaway ideas on Instagram, this one also performs well. You can ask the entrants to follow you and repost on their IG stories to have a chance!

You can either select this as one of your primary rules or consider it for a bonus entry. That is, you can specify other rules and then ask them to take this step only if they want additional entries in your giveaway.

Instagram giveaway ideas
Instagram giveaway ideas: repost

5- Caption-This Contest

One of the excellent giveaway contest ideas for Instagram is to ask your followers to write a caption for your post. They can write their giveaway caption ideas in the comments or repost them.

Instagram giveaway ideas
Instagram giveaway ideas: caption this

At any rate, it’s one of the best giveaway contest ideas when it comes to Instagram. Exploiting it, you can double your engagement while having fun with your followers. So, it can help you foster a more friendly relationship as well!

Remember that it can be both a giveaway and a contest. That is, you can either pick a winner randomly from the comments. Or, you can offer the prize to your favorite comment! With such giveaway ideas, Instagram growth becomes more effective for you and more entertaining for your audience!

6- Trivia Contest 

We all know that people love to show off their knowledge and put their skills into practice. Your trivia contest can provide the perfect opportunity for them to do so and win a prize!

A trivia contest is one of the untapped Instagram giveaway ideas. Plus, you can get creative with your questions. They can range from random unrelated questions to those relevant to your brand and products. It’s up to you to decide!

Instagram giveaway ideas
Instagram giveaway ideas: trivia contest

7- Follower Milestone Giveaway

Celebrate reaching a follower milestone by thanking your existing audience and attracting new ones. 

Offer a relevant prize and encourage entries through actions like liking, commenting, or sharing. This increases brand awareness and shows appreciation to your followers.

8- Challenge Contest 

Among these fantastic Instagram give away ideas, you can also ask your followers to complete a particular challenge to participate. This idea can also enable you to get more creative with your contests. So, you can define a challenge and reward those who do it best! 

9- Seasonal Giveaway

Tap into the excitement of specific seasons or holidays by offering a themed giveaway, like a summer beach package or a holiday gift basket. 

This type of Instagram contest creates a sense of anticipation, targets a specific audience, and increases brand visibility during peak times.

10- Fill-Out-The-Form Giveaway

Although this Instagram giveaway idea is limited to those users who’d like to get more blog traffic for Instagram, it works perfectly! This type of giveaway helps you redirect your followers to your website. There, you can ask them to enter their email addresses which will later help you with your email marketing. Or, you get to simply refer them to an article!

At any rate, you’ll end up with more visitors. However, the big drawback is that you’re not driving more engagement, and you’re not gaining more followers either. Instead, you would be counting on your existing followers to become your website visitors.

11- Celebrate Special Occasions

You can run a giveaway to celebrate a holiday or a special occasion that is relevant to your brand or your audience. 

Instagram giveaway examples
best Instagram giveaways

For example, you can host a Halloween giveaway and ask your followers to share their costumes, or you can host a Valentine’s Day giveaway and ask your followers to tag their loved ones. This can help you create a festive mood and increase your engagement.

12- Make a Creative Reel or Carousel 

The Reels feature on Instagram lets you create short and catchy videos that show off your brand, product, or giveaway. You can use this to make a creative giveaway that asks your followers to watch your Reel and do something specific. 

For example, you can post a Reel of a dance challenge and ask your followers to copy it, or you can post a Reel of a product review and ask your followers to share their opinions. This can help you create a viral and engaging giveaway that shows your personality and content.

Additionally, you can use the carousel feature on Instagram to showcase multiple images or videos in one post. You can use this to make a creative giveaway that requires your followers to swipe through the carousel and answer a question, solve a puzzle, or find a hidden clue. 

For instance, you can post a carousel of different products and ask your followers to guess which one is the prize, or you can post a carousel of trivia questions and ask your followers to answer them correctly. This can help you create a fun and interactive giveaway that tests your followers’ knowledge and attention.

13- Share the Winner of Your Instagram Contest

The Stories or Feed feature lets you share the winner of your Instagram contest and their reaction. You can use this to make a giveaway that creates suspense and thrill for your followers. 

Instagram contest
Instagram contest examples

You can post a Story of a timer and show the winner’s name when it ends, or you can post a Feed of a video chat with the winner and praise them. This can help you create a lasting and satisfying Instagram contest that honors your winner and motivates more involvement in the future.

14- Utilize User-Generated Content 

A user-generated content (UGC) contest on Instagram is a marketing tool where participants create and submit photos based on a specific theme and share them with hashtags, aiming to win prizes. 

In such giveaways, it’s very important to follow those Instagram contest rules and avoid practices like requiring personal information or irrelevant tagging, as they might violate Instagram’s terms.

15- Hashtag Instagram Contest 

A hashtag contest starts with creating a unique hashtag related to your brand or products. Then, you will ask the participants to post certain content on their feed using that hashtag. Now, you can randomly choose one or pick the best post.

Instagram giveaway ideas: hashtag contest

You can combine this giveaway idea with an Instagram photo contest. For instance, you can ask your followers to share their pictures and videos of your products and use the unique hashtag in their feed. Not only can you showcase your products to a broad audience this way, but also you’re driving engagement!

16- Voting Instagram Contest

Leverage Instagram’s voting feature by setting a theme for photo or video submissions related to your brand or a trend. Users vote for their favorites, generating user-generated content and boosting interaction. 

This provides valuable insights into audience preferences and fosters engagement.

17– Partner Up with Influencers/ Brands

Collaborating with influencers and brands or hosting loop giveaways on Instagram also falls under the umbrella of excellent giveaway Instagram ideas. You can find Instagram influencers in your niche and ask them to share your giveaways. 

If you’re wondering how you can access influencers in your niche, we have one reliable platform that will take care of it for you. 

Ainfluencer is an excellent tool for linking influencers with businesses. This AI-powered tool can find the best influencer for your purposes and budget! You can sign up for Ainfluencer right now!

Click Here!

Ainfluencer homepage
Ainfluencer homepage

18- Ask to create a Slogan/ Logo for Your Brand

Promote your brand identity by hosting a contest where the prize is for the winning slogan or logo. This is a creative way to receive unique and impactful Instagram contest ideas while generating excitement and interest around your brand launch or rebranding.

Remember, always follow legal and ethical guidelines and clearly define rules, selection criteria, and winner announcement for a smooth and successful giveaway on Instagram.

Instagram Giveaway Ideas for Prizes

When it comes to giveaway ideas, Instagram limitations become highly important. That’s why selecting a prize is a challenge! 

Have you already chosen your course of action but don’t know how to reward the winners?! No worries, I can help you with that!

Let’s see what Instagram giveaway prize ideas there are! 

#1 Instagram Coupons

One of the best Instagram giveaway ideas for a prize is coupons! You can share coupons for a giveaway prize or discount to turn your new followers into happy customers

#2 Gift Cards: Instagram Giveaway Prize Ideas

While considering giveaway ideas, don’t exclude gift cards! They are exciting and can appeal to your audience. Don’t forget to share your best, most engaging Instagram posts before you give away the prize!

#3 Your Products and Services

You can offer your most popular product or your newest services as the prize. By doing so, you are drawing attention to the launch of a new product while getting more followers who are actually interested in your content. 

#4 Customized Product Packages for Holidays

Always pay attention to the upcoming holidays so that you can offer holiday-specific packages. This gift can also be one of the most fantastic Instagram giveaway ideas because you can reach the audience in your niche and sell more. 

#5 Website Membership

If you’re looking for more awesome Instagram giveaway prize ideas, consider offering free website membership to the winners. Not only can you drive more traffic to your website, but also you can make sure that your new followers genuinely like what you offer. If they didn’t, why would they take part in your giveaway; right?

#6 Enrollment in Courses

If you post educational content, you can offer free classes or online recorded courses. This way, you’re helping your audience while they’re helping you reach social media success. It’s a win-win!

All the mentioned points can function as excellent social media contest ideas across all platforms. So, no matter if it’s Facebook, Twitter, TikTok, or Instagram, they can work well! However, you should keep in mind that with more than 2 billion users, Instagram is a much more ideal platform!

Best Tools to Simplify Instagram Giveaways

Once you choose one of the listed Instagram giveaway ideas, you can start it and enjoy the result. But I’m sure you feel overwhelmed with all the tasks you have to manage for your Instagram giveaway. So here are the top 2!

#1 AiGrow 

It’s entirely natural to feel lost and confused. But, you don’t need to worry; you can conveniently automate your Instagram giveaways! So as for the best Instagram giveaway tool, I’m going to introduce AiGrow!

AiGrow homepage
AiGrow homepage

AiGrow is the best platform for you to speed up the process of hosting giveaways and selecting the winners. When it comes to giveaways, AiGrow can help you:

  • schedule your giveaways for the best times to post on Instagram, 
  • identify the best IG hashtags for your giveaways,
  • add CTA buttons and create Instagram coupons,
  • automatically select the winner with its giveaway picker tool.

It’s genuinely impressive how you can do it all in one well-designed platform, right?

How to Use AiGrow Giveaway Picker

To exploit this excellent feature, follow the steps below:

  • Create an account on AiGrow and link your Instagram username.
  • On your dashboard, click on ‘Manage’ and select ‘Giveaway Picker.’
  • Then, press ‘Start a Giveaway Contest Now.’

AiGrow giveaway picker on the dashboard
AiGrow giveaway picker on the dashboard
  • At the top of the page, paste the link to your Instagram giveaway post.
  • Now, set the number of winners and specify all your IG giveaway rules and a deadline.
  • Finally, click on ‘Submit Contest Settings.’
Instagram giveaway picker: AiGrow
Instagram giveaway picker: AiGrow

Now you can sit back and relax! The tool will find your winners and email them to you! 

If you’re also excited about AiGrow,  try this fantastic tool now to access all the excellent features, including the giveaway picker!

#2 Ainfluencer

As I mentioned earlier, there aren’t many platforms that can compete with Ainfluencer when it comes to Instagram giveaways and influencer marketing. Ainfluencer is a free influencer marketing platform that allows brands and influencers to form meaningful partnerships.

Ainfluencer Homepage
Ainfluencer Homepage

With Ainfluencer, you won’t have to worry about your giveaways and contests. With its powerful search feature, you can find influencers based on niche, location, hashtags, etc.

This will allow you to collaborate with the right influencers and reach a wider audience. You can reach out to as many influencers as you want and provide them with coupons, discount codes, and offers to share with their followers.

By doing so, you can reach new audiences and potential customers. There’s no better way to make an impactful impression on your target demographic than through the influencers they trust. Waste no time—sign up on Ainfluencer today and watch your giveaway campaigns soar to new heights!

Last Word on Instagram Giveaway Ideas

There are various Instagram giveaway ideas you can implement. In this article, I aimed to provide you with all the information you might need to start your Instagram contest. To determine what giveaway ideas you’d like to apply, go through the article again. Good luck with your giveaway. I’m sure it’ll turn out perfect! 

FAQs about Instagram Giveaway Ideas

Now, you have noticeable information on Instagram giveaway ideas. In the following section, I’ll discuss some questions that people also ask about give away post ideas.

Q1: Are Instagram Giveaways Worth It?

This question is a tricky one! It depends on you, your follower count, and your budget. If you feel like your followers are not yet invested enough to interact with your content, then offering giveaways isn’t worth the cost or the effort. 

But if you already have an engaged audience, you can count on them to promote your brand and do as you ask them. In this case, you can enjoy the publicity and popularity that stems from successful IG giveaways!

Q2: What Instagram Giveaway Ideas Work Well for My Content?

To answer this question, you should consider the type of content you share and the purpose of your Instagram presence. That is, if you post educational content, a trivia contest can work miracles for you. But, if you offer a particular product, you can go for a repost-to-win type of giveaway!

So, think about your content then go through the list of giveaway ideas we provided and find the best one for your purposes! Bear in mind that you can also try out different Instagram giveaway ideas to see what performs well for your particular audience. 

Q3: What Is the Best Way to Do Instagram Giveaway?

To conduct a successful Instagram giveaway, you should select a prize relevant to your target audience and brand, establish clear entry rules, create a unique hashtag for tracking and promotion, set a limited duration for the contest, promote it across various channels, utilize tools for fair winner selection and analytics, and finally, announce the winner and express gratitude to participants.

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