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February 5, 2020

Instagram Giveaway: Strategies, Ideas, Bots and Apps

By Mpro

Running an Instagram giveaway can be genuinely challenging and confusing, especially for a first-timer! However, learning how to do a giveaway on Instagram successfully can lead to fast and organic IG growth. And it’s a unique opportunity you could use to bring about success because based on studies, only 2% of accounts run contests!

As complicated as running an Instagram giveaway could be, we could use some platforms to facilitate this process. In this article, we will learn how to do an Instagram giveaway successfully, what the best hashtags and prizes for Instagram giveaways are, and what platforms can efficiently help you in the process. So, let’s dive in!

How To Do a Giveaway on Instagram

As we just talked about, presenting an Instagram giveaway is one of the ways to escalate your visibility and brand awareness on Instagram in such a competitive platform. But if you do not manage it well, you’d be doing it for nothing.

Here are some tips to consider while doing an Instagram giveaway:

1. Find The “Why” To an Instagram Giveaway

What is your ultimate goal for hosting giveaways on Instagram? What are you looking for? The possible reasons for having an Instagram giveaway include:

You will see more desirable results once you know how to do giveaways on Instagram more strategically. And that only comes about when you have determined a purpose for yourself.

2. Choose Your Prize

What do you want to choose as your reward? Well, that is a tricky question with many answers! The most general solution is to select an appealing prize that still fits your budget. But to be more precise, allow me to tell you that if you find a way to share coupons for Instagram discounts and giveaways, you would have the ideal prize. Simply put, your reward should be relevant and valuable for your target audience in particular. So, consider discounts and your own products as the best prize since they can turn your new followers into loyal customers

Now let’s see how the value of the prize can impact the outcome? It is not hard to predict that the more valuable your prize is, the more followers and engagement you will get. But to get a better perspective, have a look at the chart.

Instagram giveaway prize

Note 1: Of course, there are many outliers in the study. So do not overgeneralize.

Note 2: It is always better to have ten giveaways worth 100$ rather than one giveaway worth 1000$. So do not get carried away with the numbers.

3. Specify Your Instagram Giveaway Rules

Do you want to know how to do successful giveaways on Instagram?! Just don’t skip this essential step! The participants should know how to win your Instagram giveaways. And all we ask you to do is think about and determine the rules before you get to Instagram giveaway templates or posting. 

Your rules may concern the actions your followers must take to win the prize, their age, or place of residence. Generally, if there is any restriction about who can possibly win your prize, now is the time to consider and include it. And make sure to be as transparent as possible because a lack of transparency can cause many troubles! 

4. Set A Deadline

Do you know what never gets done? Let me tell you! The tasks without a deadline! Look at the many things you wanted to do but never did. Do not let that happen to your Instagram giveaway.

Setting a deadline for your Instagram giveaway also falls under the category of Instagram giveaway rules. Having a clear deadline gives a sense of urgency to followers and drives them to engage more quickly. Without a deadline, your giveaway won’t result in a desirable outcome. If you ask us, a deadline of 3-5 days works best.

5. Use Hashtags

For a successful giveaway, Instagram hashtags also play a crucial role. If you run a hashtag for your campaign on Instagram, new visitors might participate in the contest, enjoy your content, and follow you for good. So, you can either create your own hashtag or just use the popular hashtags on IG. 

The ideal hashtags for a giveaway are: 

#Giveaway, #Giveawaycontest, #Giveaways, #Giveawaytime, #Contest, #Giveawayalert, #Contestalert, #Competition, #Freegiveaway, #Newgiveaway, #Epicgiveaway

6. Promote Your Instagram Giveaway Multiple Times

Once you post your Instagram giveaway explaining all the terms and conditions, you must promote your giveaway. That is, you should direct your target audience’s attention to your new Instagram giveaway. So, put up new stories and posts, reminding your audience about the giveaway and its rules! Exposing and promoting it will help you double your Instagram engagement rate and get more followers.

7. Post Your Most Appealing Content Before the Deadline

Before the time for your Instagram giveaway runs out, post your best, most interactive content. ‘Why?’ you ask. Well, because your follow count is at its highest in this period. You have several new followers, but they have simply followed you for the giveaway. 

These new followers are not invested in you yet. So, you must, in effect, woo them, impress them, knock them off their feet! And the best way you could manage it is to prepare your most successful and interactive IG posts. You could even showcase your most popular products. At any rate, shine bright before you run out of time!

Instagram Giveaway Ideas (Types)

There are several giveaway ideas you could exploit. The simplest one is to ask your followers to like or comment on your posts. However, since you’re only addressing your followers, this type of giveaway is not effective in attracting a new target audience on IG

Another excellent Instagram giveaway idea is to ask your followers to tag a specific number of their friends in the comments. This way, you can specify that if anyone tags more of their friends, they will have a higher chance of winning.

Another effective method is to start a challenge and ask your followers to go through with it and tag you. For example, you could ask them to shoot pictures of the products they have purchased from you. Then, you can pick the winner from among those who participated in the challenge!

Perhaps the most brilliant idea for an Instagram giveaway is to ask your followers to repost your content on the IG story. That is, the participants should post your giveaway or any content related to your products on their stories to have a chance! It is highly beneficial since it helps you promote your brand from several accounts!

Instagram Giveaway Bots and Apps

As you have already noticed, managing an Instagram giveaway is confusing and demanding. It requires considerable energy and time. But as always, there is a way to facilitate the process! Tons of Instagram giveaway apps and bots are out there that you can try. But we picked the most trustworthy Instagram giveaway picker and bots for your convenience. You can give them a try and choose the one you like the best.

AiGrow – The Best Instagram Giveaway and Comment Picker

AiGrow is one of the most popular tools in the Instagram marketing world. Along with their growth service, professional post/story scheduler, link-in-Bio tool, and the unique automated DM tool, they have recently introduced an Instagram giveaway feature. It’s designed to help you run contests and giveaways effectively and conveniently.

To run a contest or giveaway on your Instagram account(s) with AiGrow, follow the steps below:

AiGrow giveaway picker
  • Paste the URL to your giveaway post.
  • Now, define the rules you have for your giveaway. For instance, you could choose the number of winners and substitute winners and decide that you won’t accept duplicate comments.
Instagram giveaway with AiGrow
  • At this point, you enter the deadline and hit the ‘Submit Contest Settings’ button at the bottom.

Good job, you’re all done! Now you can enjoy a smooth Instagram giveaway!

Instagram Random Comment Picker

Comment Picker

After AiGrow, you can consider using this Instagram comment picker. It is relatively straightforward. How can you use it? Just follow the steps below:

  1. Login with your Instagram business account
  2. Enter your Instagram URL
  3. Get all ‘unique’ comments from your Instagram post
  4. Start the Instagram raffle and pick a random winner from all the comments.

That’s it!


Wask Instagram giveaway picker

Wask is another effective online tool for this purpose. This online platform makes the process of determining the winner extremely easy. All you have to do is copy the URL to your giveaway post and paste it on the website. Now, it will automatically pick the winner for you. You can screen record the whole process for all your followers who ask: ‘Are your Instagram giveaways real?’ or ‘How do Instagram giveaways work?’ 


Simplifiers Instagram giveaway picker

Yet another online tool for picking giveaway winners is Simplifiers. It claims to be the most professional and fair platform out there for giveaway winners. But to what extent is that true? We can’t tell! But we still stand on our word about AiGrow being the best.

Instagram Giveaway Builders

You are about to learn about three popular Instagram giveaway builders that come with free trials. You can use them to launch the giveaway on Instagram or get inspired!

Since they all come with the free trial, I suggest you get help from them. Trying these apps will cost you nothing.


Shortstack giveaway builder

Shortstack is one of the Instagram giveaways builders best known among the brands. You are about to understand why!

Shortstacker is not just an Instagram giveaway builder but an all-in-one Instagram tool for those who want to grow their brand on social media. You can also use it to hold a contest on other platforms such as Twitter or Facebook. Moreover, this platform sports 90 Instagram giveaway templates and 30 themes to help you create your giveaway campaign on Instagram. Now let’s look at the pricing: 

  • Free trial: 5,000 views, 25 entries, and up to 25,000 likes
  • $29 a month: 10,000 views, 5,000 entries, and 25,000 likes
  • The business plan at $99 a month: 50,000 views, and 100,000 for entries and Likes


Instagram giveaway builder Vyper

Vyper is a referral marketing tool that can help you with your giveaway. You can exploit this platform for various giveaways, including:

  • Viral Giveaways
  • User-generated giveaways
  • Milestone giveaways
  • Leaderboard giveaways

The pros of using Vyper is as follows:

  • Featuring super easy giveaway builders
  • Being stylish
  • Creating a range of rewards like 1st place, random winner, milestones, etc
  • Using ‘bonus actions’ to reward people for sharing, liking, and following

As for the pricing, Vyper offers a free trial for up to 250 leads a month and charges you $250 for revenue tracking in a month.


Rafflecopter Instagram giveaway builder

For running Instagram giveaways, Rafflecopter claims to be the most straightforward app. One of its best benefits is that the app will launch in under 3 minutes. 

Boost your social media knowledge: How to Win Instagram Loop Giveaways

The Impact of Instagram Giveaways

If you still have reservation about whether you should start an Instagram giveaway, let’s find out about the impact of an Instagram giveaway on your growth and engagement.

According to the studies, accounts that run Instagram giveaways grew their followers 70% faster over three months than accounts that didn’t.

You might wonder what it is about an Instagram giveaway that can lead to such excellent results? Well, giveaways are designed to grow followers. Mentioning and tagging another user can level up the amount of engagement. But how much?

The data shows that accounts that held Instagram giveaways and contests received 3.5 times more likes and 64 times more comments on average than regular posts. 

It’s impressive!! That’s why we recommend you go over this article again, figure out your Instagram giveaway strategy, the platforms you’d like to use, and start running your very own successful giveaway!


As we just learned, Instagram giveaways increase your followers, comments, and likes up to 70%! And yet only 2% of Instagram accounts do giveaways regularly. It’s an almost undiscovered world that you can not miss. And as complicated as hosting an Instagram giveaway might be, it can also be rewarding. It can boost your sales, bring about more IG followers, and increase your engagement. Magical, right?!

AiGrow is one of the Instagram giveaway apps that lets you have everything at your fingertips, from easy-to-follow instructions to rule and organize your giveaway to automated direct messages, etc.

This post was last modified on January 25, 2022 18:35


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