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Instagram Giveaway: Strategies, Ideas, Bots and Apps

February 5, 2020

Why do you have to use one of the Instagram giveaways bots? Because base on studies, only 2% of Instagram accounts do giveaways and overall only 6% of Instagram posts are contests.

Here you are going to read about:

Can Instagram Giveaways Bots Increase Engagement And Followers Indeed?

Before I answer that my friend, look at the number of people lottery could engage? It is worldwide right? Gambling clubs and websites are other examples in smaller scales! 

Let’s get more statistical on the effect of Instagram giveaway bots over the growth of followers and engagement, shall we?

According to the studies done over 6000 Instagram accounts that use Instagram giveaways bots effectively, they grew their followers 70% faster over 3 months than accounts that don’t.

You might wonder what is it about Instagram giveaway bots that they can boost your followers this much.

First of all, giveaways are designed to grow followers. To enter the contest, the first thing is to follow your account. They also have to mention another friend of theirs and consequently, they have to follow you to be able to enter the contest.

The act of mentioning and tagging another user can level up the amount of engagement. How much? How much would you guess? Doubled? Nah! Not even close!

The data shows that accounts that use Instagram giveaway bots to hold contest get 3.5 times as many likes and 64 times more comments on average than regular posts. Isn’t it amazing?

But how to do a giveaway on Instagram? If you act on the given instructions, doing a giveaway should not be a problem. What instructions? Stay tuned!

How To Do An Instagram Giveaways?

As we just talked about, presenting giveaways is one of the ways to escalate your visibility and brand awareness on Instagram in such competitive marketing. But if you do not perform it best, you’d be doing it for nothing.

Here are 5 tips to consider when you do giveaways on Instagram

1. Find The “Why” To Do An Instagram Giveaway On Instagram

What is your ultimate goal when you do an Instagram giveaway? What are you looking for?

  • Wanna make “awareness” about your brand on Instagram?
  • Want to sell a product or service?
  • Wanna bring traffic to your website?

When you know your reason and path clearly, you would do giveaways more strategically.

2. Choose Your Prize For Your Instagram Giveaway

What to prize for a giveaway? Well, that is a tricky question which its answer differs for one person from the other. But before I go through that, let’s see how the cost of the prize, results in the outcome?

It is not hard to predict that the more valuable your prize is, the more followers and engagement your account gets. But to get a better perspective, have a look at the chart.


Of course, there are many outliers in the study. So do not overgeneralize.

Note 2

It is always a better idea to have 10 giveaways of 100$ rather than 1 giveaway of 1000$. So do not get carried away with the numbers

3. Do An Instagram Giveaway For Your Niche

Remember what brought traffic on your Instagram in the first place! Yup! It was your content that was valuable for the followers. So your prize must be relevant.

  • If you are a travel blogger, will you present a make-up pallet? Of course not.
  • If you are prompting for your pet shop on Instagram, will you gift concert tickets on Instagram? I guess not.
  • If you are a Viner star, will you give philosophical books to followers? I hope not.

Have it in mind when you do a giveaway, the prize must be valuable in your niche.

4. Put A Deadline On Your Instagram Giveaway

Do you know what kind of stuff gets never done? Let me tell you! Those without a deadline! Look at the so many things you wanted to do but never done. Do not let that happen to your Instagram giveaway.

Putting a deadline on Instagram giveaway gives a sense of urgency to followers and makes them engage more quickly. Without a deadline, your giveaway won’t end up in your desired result.

5.Run A Hashtag For Your Instagram Giveaway

On Instagram, hashtags play a huge role in your findability. If you run a hashtag for your campaign on Instagram, new visitors may not only participate in the contest but also may enjoy your content and follow you for good.

5 Instagram Giveaway Ideas (Types)

  1. Like to win the Instagram Giveaway
  2. Follow to win the Instagram Giveaway
  3. Leave a comment to win the Instagram Giveaway
  4. Tag a friend to win the Instagram Giveaway
  5. Share to win the Instagram Giveaway

1. Like to Win the Instagram Giveaway

Ask your followers to like your post to win the opportunity of winning the prize.

2. Follow to Win the Instagram Giveaway

You can ask your followers to follow another Instagram account or ask another Instagrammer to do a giveaway for those who follow you. 

3. Leave a comment to Win the Instagram Giveaway

Normally this one shows in the form of caption this post. Some followers like to write a creative caption under your post. 

You can also ask the idea of followers about the picture you shared on Instagram or simply to ask them a question at the end of your caption. Then do a giveaway and gift the winner.

4.Tag a Friend to Win the Instagram Giveaway

You can do a giveaway for those who tag 1-3 friends in the comments. Try not to use this one a lot because some users feel to be pushed to something they have not chosen. As a matter of fact, this idea is my least favorite one but I mentioned it because it seems to win considerable engagement for some Instagram accounts.

5. Share to Win the Instagram Giveaway

I personally like the idea of “Share to win the giveaway” the most and consider it the most brilliant Idea about it. Why? Well, I am so glad that you asked!

When you ask your followers to share in order to win the giveaway, you are increasing your findability and awareness. There are 3 ideas to do a giveaway for sharing.

Share the Post in your Story to Win the Instagram Giveaway

You can ask your followers to share a post of your Instagram account to gain more awareness, followers, and likes.

Share a Photo of Product to Win the Instagram Giveaway

Ask followers to share the product of your niche and post it on their Instagram and tag you. 

Do the Challenge and Win the Instagram Giveaway

Pick a challenge related to your niche and ask them to do the challenge and tag you. For example, you can ask them to wake up before 5 am and tag you.

So! You are convinced why you should do a giveaway, you got familiar with strategies and ideas about giveaways on Instagram. Now is the time to get to know the most famous apps. Keep reading!

Instagram Giveaway Bots and Apps

Tons of Instagram giveaway bots are out there that you can try. But we picked the most trustworthy apps which trying them won’t cost you a penny. Give them a try and choose the one you like to work with.

AiGrow – All-in-one Instagram Marketing Tool

AiGrow is one of the most popular tools in the Instagram marketing world. Along with their professional post/story scheduler, Link-in-Bio tool, engagement pods, and the unique DM tool, they have recently introduced an Instagram giveaway bot to help you run contests and giveaways in a more effective and convenient way.

To run a contest or giveaway on your Instagram account(s) with AiGrow, follow the steps below:

  • Upload your photo, video, or gallery under which you want to introduce and run your giveaway.
  • Define the winning rules ( tag a number of friends, share a post, and use a specific hashtag, follow a specific account, etc).

  • Set up a DM to be automatically sent to the winner (a coupon code and instruction on how to get the prize, a simple THANK YOU message, etc).
  • Set up other parameters (caption, locations, tags, and hashtags), add an external URL to your post or story (optional) and schedule it for a later time or publish it right away.

Instagram Random Comment Picker

This Instagram giveaway tool is a random picker generator for comments on an Instagram giveaway.

How To Use Instagram Giveaway Tool?

  1. Login here with your Instagram business account
  2. Enter your Instagram URL
  3. Get all “unique” comments from your Instagram post
  4. Start Instagram raffle and pick a random winner from all the comments

Instagram Giveaway Bot

Instagram giveaway bot helps you pick a user among all those who commented under your posts randomly. There are 3 versions of this app. They are free, basic plan and basic pro plan.

Instagram Giveaway Bot – Free Plan

  • Number of giveaways: 1
  • Maximum number of comments: Unlimited
  • Owns Certificate of Validity
  • The Results will be published on the Winners Page
  • Put bad users in the blacklist
  • Excludes former winners

Instagram Giveaway Bot – Basic Plan

  • It costs 29USD/month
  • It picks among 5000 comments not more
  • Owns Certificate of Validity
  • The Results will be published on the Winners Page
  • Put bad users in the blacklist
  • Excludes former winners
  • Able to pick among various posts
  • Downloads participants and comments as an Excel/CSV file


Pros of Instagram Giveaway Bot

  • It has no limits. Number of comments and even posts are unlimited
  • The list of usernames and comments are downloadable as an Excel file
  • It excludes former winner

Instagram Giveaway Bot – Basic Pro Plan

  • Costs 49USD/month
  • Number of giveaways: Unlimited
  • Maximum number of comments: Unlimited
  • Owns Certificate of Validity
  • The Results will be published on the Winners Page
  • Put bad users in the blacklist
  • Excludes former winners
  • Able to pick among various posts
  • Downloads participants and comments as an Excel/CSV file
  • Comes with Advanced giveaway statistics

Free Instagram Giveaway

Free Instagram Giveaway as well picks the winner from comments.

Merits of Free Instagram Giveaway Bot

  • It is all Free

Demerits of Free Instagram Giveaway Bot

  • It can not read comments from private posts

3 Instagram Giveaway Builders with Free Trials

You are about to learn about 3 famous Instagram giveaway builders which come with free trials. You either can use them to launch the giveaway on Instagram or you simply can be inspired by them. 

Since they all come with the free trial, I suggest you get help from them. Trying these apps will cost you nothing.

Shortstacker: Instagram Giveaway Builder App

Shortstack is one of the Instagram giveaways builders which is known among brands out there. You are about to know why!

Merits of Shortstack Giveaway App

  • It is not just an Instagram giveaway builder. It is an all-in-one Instagram tool for those who wanna prompt their business on social media.
  • You can use it to throw up a contest on other platforms such as Twitter or Facebook.
  • It aids you to come up with appropriate hashtags for the giveaway.
  • There are 90 templates and 30 themes to help you create your giveaway campaign on Instagram.
  • It comes with analytics.
  • Easy to use.
  • Free trials

Pricing of Shortstack Giveaway App

  • Free trial: 5,000 views, 25 entries, and up to 25,000 likes
  • $29/month: 10,000 views, 5,000 entries, and 25,000 likes
  • The business plan at $99/month: 50,000 views, and 100,000 for entries and Likes

Vyper: Instagram Giveaway Builder App

Vyper is a referral marketing tool that can also help you with the giveaway you wanna do on Instagram. You may do different types of giveaway.

Variations of Giveaways on Instagram with Vyper:

  • Viral Giveaways
  • User-generated giveaways
  • Milestone giveaways
  • Leaderboard giveaways

Pros of Vyper Giveaway App

  • Variations of giveaways
  • Super easy giveaway builders
  • Owns giveaway campaign
  • Stylish
  • You can create a range of rewards like 1st place, random winner, milestones, etc
  • Owns “bonus actions” to reward people for sharing, liking, following and referring
  • Has free trial

Pricing of Vyper Giveaway App

Free trial: up to 250 leads/month and $250 revenue tracking/month

Rafflecopter-Instagram Giveaway Builders

Wanna run giveaways on Instagram? Rafflecopter is the simplest app to do that. 

Benefits of Rafflecopter

  • The app is launchable under 3 minutes



Instagram giveaway apps increase your followers, comments, and likes up to 70%, 64, and 3.5 times respectively. And yet only 2% of Instagram accounts do giveaways on a regular basis. This is an almost undiscovered world that you can not miss. 

AiGrow is one of the Instagram giveaway apps that lets you have everything on your fingertips, from easy to follow instructions to rule and organize your giveaway to automated direct messages, etc.

To be one of the first people to set foot on the newly discovered island of opportunities, sign up a free account here.

This post was last modified on November 12, 2020 17:34


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