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Note: this article assumes you have your multiple accounts created and therefore know how to create multiple Instagram accounts in the first place. If you don’t, quickly read this article from Instagram and then continue on below.
Instagram now has over 1 billion users. That’s a lot of people to connect with for one Instagram account.
It also doesn’t help that people are becoming more and more picky about the kinds of accounts they want to follow on Instagram. If an Instagram page doesn’t cater to their specific interest exactly, people are likely to move on and find a page that’s more tailored to their needs.
This is proving to be an issue for larger businesses and brands offering multiple products and services, catering to multiple audiences and languages, and generally appealing to many different interests.
To make up for their size and make followers feel like they’re still be taken care of, many larger Instagram pages are breaking down their brand into smaller, more specialized Instagram pages.
Here you are going to read about:
There are many reasons why someone might choose to take advantage of multiple Instagram accounts:
Whether you are a business or simply an individual looking to grow a presence on Instagram, creating multiple accounts is a great way to gauge where to invest your time and energy.
For example, let’s say you are an individual who isn’t tied to any niche in particular. You’re more interested in growing a thriving Instagram page, regardless of the kind of page it is.
As an experiment, you create three accounts: one about travel, one about cuisine, and one about pets.
After a month, you notice that your pets account is growing much faster than your other accounts.
With this data in mind, you decide to drop the travel and pet accounts alltogether so that you can invest fully in your pets account. You’re also thankful that you no longer have to drain your bank account on expensive meals and trips to keep all of your feeds alive.
If you are a business offering multiple products or services, multiple Instagram accounts are a way to cater to each product audiencly equally.
Let’s say you are a sports company with products for hockey, football and basketball.
Because of this, you want to attract people interested in these three sports to your page.
However, not everyone interested in football is going to be also interested in hockey or football. If someone interested in hockey lands on your page and sees that your last three posts have to do exclusively with basketball, there’s a good chance you’ve just lost a potential follower.
It is these types of scenarios that justify creating multiple Instagram accounts for each audience that your products cater to.
For example, consider Nike:
Nike has its main account, and then several niche accounts specializing in the different products and services offered by Nike.
This point is along the same lines as the point above, but when used correctly, you can use multiple Instagram accounts to support and direct attention to your main Instagram account.
Keeping with the same example above, if you are a sports company with many different products related to different sports, you can use the power of your audience-specific accounts to direct attention to your main, more general business page.
There are a few ways you can do this:
For example, consider this supporting account for Instagram automation tool AiGrow:
At the time, we had just released a new engagement pod feature on our tool. So in addition to linking to our website, we also linked to another Instagram account that appealed to a specific audience that would be interested in our new feature.
If you are large enough that you have a global audience, you can use multiple Instagram accounts to cater to different groups of your audience depending on where they’re located.
Consider Nike as an example:
Nike has a main Instagram page, as well as a number of smaller, location-specific accounts.
Not only does running location-specific accounts make it easier to connect with specific groups of your audience, but it also gives you more freedom in terms of the type of content you can post.
For example, a small running group completing a marathon together in Los Angeles might not be a big enough event to post on Nike’s main channel, but it’s perfect for Nike’s Los Angeles-centric account.
Perhaps the biggest problem when managing multiple Instagram accounts is constantly having to create and/or find content to post.
Four ways to make sure you never run out of content ideas are:
Original content: nothing beats original content created by you or your team.
User-generated content (UGC): one of the best ways to consistently produce new content with little effort on your part is user-generated content. UGC is content produced by other people but still having to do with your brand.
UGC is related to influencer marketing, which is a form of marketing that involes businesses paying popular people on Instagram, called “influencers”, to post sponsored posts that advertise the business’s products or services to the influencer’s followers.
The reason UGC is such a good option for someone with a limited amount of time (i.e. someone who is managing multiple Instagram accounts) is because you are essentially handing off the creative work to someone else.
There are a number of different variations of UGC. One is uncommisioned. This consists of content that relates to your brand but was created by someone without you having to ask them. Uncommisioned UGC might be the result of a satisfied customer posting about their great experience with your product, for example.
You see this type of content a lot with cosmetic and beauty-product businesses like Lush.
Outsourced content: there are people on platforms like Fiverr and Upwork, and even dedicated companies, that will create your content for you. Even if you are not creating the content yourself, if you provide enough direction, these types of services can produce content similar, if not better in quality than content created by you or your team.
Depending on the purpose of each of your accounts, your target audience is likely going to change from account to account.
This means that you have to create and carry out a different engagement strategy for each of your accounts. An engagement strategy consists of Liking, commenting, following, unfollowing, and generally engaging with people on Instagram who are likely to see your engagement, check you out, and ultimately follow your page.
A good engagement strategy for one Instagram account can be a full-time job. You have to research what hashtags your target audience using, where they’re located, what competitors of yours that they’re following, and then go out and actually engage with these people every single day. If you multiply this amount of work for 5 Instagram accounts, you’d have little time for anything else.
This is where smart automation can be a lifesaver. Not exagerating, you can hand off 99% of your engagement, regardless of how many accounts you have, to a tool like AiGrow.
Here’s how simple it to hand off your engagement to AiGrow:
Just provide the information above (hashtags your target audience is using, where they’re located, and popular competitors in your niche), hit “Start Growth”, and AiGrow will begin automatically Liking, following, and commenting on posts of Instagram users fitting your parameters.
By using AiGrow, you can free up potentially hours a day that would otherwise spend engaging with people manually. You can then invest this freed up time and energy into other areas of your business.
Now that you have your content down for all of your accounts, you need an easy way to schedule all of your posts.
While you can certainly switch between and post to every account individually, depending on how many accounts you have, this is a very inefficient way to go about things.
A better way is to use an Instagram scheduler tool and post to all of your accounts at once. You can do this with a tool like AiGrow, for example. Watch the video below or read the bullet points below to see how easy the process is.
Schedule all of your posts in 5 easy steps:
Obviously if you are posting the exact same post with the exact same captions to multiple accounts, Instagram is going to get suspicious. This is why AiGrow allows you add spintax to your captions, which makes your caption differ from post to post, even if it’s the same post. If you need to post the same post across mulitple accounts at the same time, AiGrow also automatically spaces out your posts by a short amount of time to avoid getting flagged.
Collaboration requests, customer questions, fan mail – you can expect to have to deal with all of these types of DMs from your multiple Instagram accounts.
Handling your DMs by going on your phone and logging into each account one-by-one is slow and annoying. Treating your Instagram DM inbox like you would your Gmail inbox is much more efficient.
Unfortunately, the official Instagram app still requires you to send and receive your DMs from your phone. However, by using a tool like AiGrow, you can move your Instagram DM inbox to your desktop.
See the video below to see how simple it is:
Here’s what you can do with AiGrow’s Auto DMs and Inbox:
AiGrow’s mass send feature for automatically welcoming new followers to your Instagram page, announcing special deals or company announcements, and even generating new leads through messaging specific groups of Instagram users (although keep in mind that non-followers have to first approve to see your message before they can read it).
“If you can’t measure it you can’t manage it” – Peter Drucker
The more effectively you can reach your target audience on Instagram, the more followers you can expect to get.
For example, if you are gaining followers in January of 2019 at the same rate as you were in January 2018, that means you’re not refining your engagement strategy.
There are two main ways to measure Instagram performance: post engagement (number of Likes, comments, etc.) and number of followers. Using number of followers as an example, let’s say that one week resulted in more followers than any previous weeks. When you look into what you did differently during that specific week, you notice that you consistently used the hashtag #fitnessjourney. Other than that one change, you did nothing else out of the ordinary.
From this simple experiment, it would then be smart to continue using the hashtag #fitnessjourney. The more you monitor your Instagram performance, pick out things that result in better performance, and incorporate your findings into your strategy, the quicker you can expect to grow.
So that’s just for one Instagram account. To measure the performance and constantly adjust for five Instagram accounts would be very time-consuming.
This is why it can be useful to use a tool like AiGrow, which allows you to switch between all of your accounts from one dashboard and see your growth stats at a glance on a day-by-day basis.
Better connection to your audience, more freedom for content creation, and easy A/B testing make using multiple Instagram accounts a must for businesses and individuals alike.