Spend $1, get an average return of $38. That’s email marketing. In a world of ever-expanding social media platforms, email marketing still remains a top dog for return-on-investment. That’s why so many companies still invest in building out email customer lists. Fortunately, with platforms like Instagram, the methods you can use to grow your email list are now more plentiful than ever.
Below you can find 10 tried-and-true methods, through Instagram and other platforms, to grow your email list:
Make people want to give you their email
First thing – create something of value to be used a lead magnet for your brand. This can be a content upgrade to an existing cornerstone blog post, an in-depth e-book, a discount code for subscribers, or a mini online course.
Create a custom landing page for your Instagram followers to land on
Once you have your lead magnet set up, the next step is to create a custom landing page for your Instagram followers to land on. This page is the first thing potential subscribers will see once they leave Instagram and should clearly convey the value your free content provides. If you don’t have a dedicated page with a clear value proposition and call-to-action (“sign up for your e-book today”), you are increasing the number of touchpoints for potential subscribers. The more touch points potential subscribers have to go through, the less likely they will end up actually subscribing.
The easiest way to link to your landing page from your Instagram page is through your bio. Then, as explored below, direct all of your post captions to the link in the bio. For those wondering how to create a landing page, read Instapage’s article on “20 Email Landing Page Examples That Convince Users to Act“.
Place a Call-to-Action (CTA) in your Instagram bio
In addition to simply including a link to your landing page, your bio should also clearly explain what the link is, why people should click on it, and a clear CTA. The less new people to your Instagram channel have to dig for information about your intentions, the better,
Use your Instagram posts to promote your free content
As mentioned above, enticing free content is one of the best ways to grow your email list. The more people that know about your enticing free content, the more people that are likely to sign their email on the dot. A simple way to spread the word about your content is to use daily Instagram posts. Unlike paid advertisements or cold emails, an Instagram post serves as a non-aggressive, organic way to remind your followers on a daily basis what they are missing by not signing up for your email list.
Attach your free content to your blog posts
Attach your inticing content as a content upgrade to the end of relevant blog posts. People reading your blogs have already established an interest in what you have to say. Capture that interest with a clear CTA and a simple “Sign up for your free e-book” button somewhere near the end of your blog posts. To understand which blog posts are generating the most signups, attach different UTMs to each “Sign up” button in each article.
Republish your content
Your incredible content doesn’t have to finish its journey on your site. A lot of people know about guest-posting (here is a great article with 50+ quality blogs that accept guest posts), but also consider the option of republishing. It takes far less time than creating an original guest post, often times only requiring you to make minimal changes to your original article, and can grow your email list all the same. Ensure that when you republish your content on other sites that an author bio is included somewhere on the page. It is in your bio that you can simply add a link to your content upgrade.
If you are selling a product, offer the chance for free product to anyone who signs up to your email list. If you aren’t selling a product but you have a large audience, offer the chance for free exposure to anyone who signs up to your email list. Create a custom landing page for your contest, place the link leading to your landing page in the bio, and direct participants to sign up through the link in the bio.
Advertise any contests or lead magnets through Instagram DMs
Did you know that 70% of Instagram posts aren’t seen? That’s why it’s important, especially if you are using daily Instagram posts to update your followers, to notify your followers of any contests or enticing content that you create. A simple way to do this is through Instagram direct messaging, but notifying followers one-by-one can take time. That’s why we suggest using a tool like AiGrow to automate your messages and send your customized messages in bulk.
Make your free content easy to share
There’s no better advocate for your content than those who have already signed up to your email list. Similar to how influencer marketing works, a person is much more likely to sign up for something if they have a friend vouching for it. If you distribute your free content through emails, simply add a social “Share” button to the footer of your emails. This way, if someone enjoys your free content, they can easily let their friends know through sharing your content on their social media platforms.
Incentivize your existing signups to share your content
Encourage people already enjoying your content to share it with their friends by offering yet another content upgrade. If you are selling a product, another way to incentivize people to share your content is through discounts (“Refer a friend and receive 15% off!”). This provides a clear CTA for existing signups while still reaching out to potential new signups.
Grow your email list from 0-100 real quick? Drop a note in the comments and share your secrets!