Instagram isn’t just about food or pet pictures, and modelling. One of the best tools you can create for your company is an email list and Instagram will help you do that. Whatever takes place in the world of digital marketing, your email list will always be able to communicate directly with people who want to hear from you — and will be willing to participate in purchasing from you.
Why You May Need an Email List
80 percent of retail professionals say email is their biggest customer retention factor, and 59 percent of B2B marketers say email is their most effective tool for income generation. That doesn’t mean, however, that you shouldn’t diversify the ways you construct your list. Even if you have thousands of Instagram followers, because of the new algorithm the possibilities are that some of them will miss your daily posts. You can send valuable information like new products, releases, and latest posts directly to their inbox if you have their email addresses.
Building an email list by Instagram is less known but it is very useful and helpful to get more followers and visitors for your products. Using Instagram to create an email list can look like a strange idea for a lot of people — but it’s not really too hard. So we’ll look at how you can leverage Instagram to construct an email list.
How to create an email list with Instagram
By doing the following steps you can easily generate email sign-ups using Instagram.
Step 1: provide incentives for people to subscribe to your email list
To find out why people would sign up for your list, you need to first find out who your intended audience is and what kind of rewards would motivate them to sign up. If you like to enter your email list with people who follow you on Instagram, you have to give them a motivation to do so. Maybe giving them something in return for an email address is one of the easiest ways to convince people to sign up for your email list. For example, offering a discount code or free product is a good idea.
Step 2: Develop your ideal Instagram community
You need to build your community until you learn how to attract people to join your list. The fundamental principle you need to remember when trying to build a meaningful and reliable follow-up on Instagram is that post content regularly, so your target audience will find it interesting. For example, when you operate a consumer company, consider sharing photos of your products, how your products are manufactured, and your staff.
Read more ‘61 Hacks to Grow your community on Instagram’
Step 3: Put a link to the email list in your Instagram account’s bio
If you expect somebody to join your email sign-up list, it’s a good idea to put the link in your bio. Therefore, you can tell people in an Instagram post that the link in your bio has something on sale when they click on the link. You can even design a custom photo to gain a lot of attention which lets people know there’s an offer for them. There are a lot of tools you can use to do so. For example, Canva is a very helpful tool.
Step 4: Invite people to attend your list
If you’re using Instagram Stories, you’ll realize that the Instagram app has a feature that enables users to swipe up to visit a specific link. Thus, you can also use this option to create your email list sign-ups. We have provided another article which can help you to know how to use your Instagram stories in a better and more optimized way.
Read more ‘7 Creative Ways to Best Use Instagram Stories.’