One of the most vital parts of a business venture is its online presence and how your business fares in the digital world would be largely determined by the web design of your business website. There are various design elements which you will need to consider, and in this article, you will learn about some of the most crucial design elements of your business website.
Clutter-free design: You should ensure that the design of your web pages do not make it look too cluttered. You must not put up a lot of information on a single page as it will result in congesting your page. Go for web designs that are clean and would be clutter-free. You should put all your important links in the right places so that it is easy to find them. This will ensure that users are not overwhelmed with unnecessary information when they visit your web pages.
The search box: A user will always try to find the search box when he or she is visiting your business website for the first time. New users will not be aware of where you have kept the information that they want, and they will not be navigating around to find it as it will end up taking their time. So they will be likely to go and click on the search box to directly find it. So you must put up a search box on your business website. This will ensure that people are able to find what they want to see easily and efficiently without wasting too much time. Generally, it is preferred to keep the search box on the upper left corner of your page.
Photos and images: With photos and images, you will have to consider several different things. You will have to decide if you want to put up a background photo or not. You may also go for solid color backgrounds. When you want to put up a background photo, then you may put in your official business logo which can represent your business. You may also put up specific photos that may define your business. But it is imperative that you should put up a background photo that is quite mellow and should not contrast with your content that you upload on that page. An eCommerce SEO company might also suggest you compress the size of images to make the page load fast. It would inevitably result in more traffic.
It is also vital that you upload photos within the contents of your pages as they will help in substantiating your content and also provide more context to what you put in your article. At the same time, it is important that the size of the photos that you upload are optimum and do not take more load time because it will slow your page down and consequently lose your organic traffic. A web page which takes up a lot of time to load will frustrate your users who would move on to your competitor’s websites. Put all the images of your products with the contents so that you find it easier to sell them. It will help in creating a much detailed perspective on your contents.
Textual content: You would have to focus on not only your font size but also the type of fonts that you are using in your textual content. It is best that you avoid any such fonts which may seem to be amateurish and unprofessional. Hence, it is best if you should use a font like the Time New Roman, Ariel, Bookerly, Calibri, Century, or Cambria. Try avoiding font types like Comic Sans. Some business owners prefer to use different types of fonts; one font is used for their headlines while another one is to convey the main information in. This does have its advantages as the users will find it easy to differentiate between the two. With regard to the size of the font, which you use, it will be necessary that you should choose one which is neither big nor too small. The point size of 12 or 14 will work fine as it is considered the optimum font size for online textual content and is easily readable on different screen sizes.
The choice of your colors: A great web design will always be affected by the type of color combination which you choose. Your colors will be reflecting both the backgrounds of your web pages and the textual content which you put in. It is important that you must choose color combinations that appear pleasing to see and behold. You can consider going for either a single background color or try different color combinations.
Ideally, it would be good to limit your web pages to three colors maximum when you use color combinations. Try using colors that alternate between dark or light hues. Making your colors contrasting would be essential for your success. You will also need to select the colors on your text that can be contrasted to the background. But you should not use colors which would be too bright for anyone’s eyes. Using simple black for the texts would be good, while the background is still quite professional.
For more information on web design elements and how you can make your business website more successful, you must hire a professional web design agency by searching for website designers in NY.