When you think of Instagram, you may not immediately think of B2B lead generation. After all, when the image-driven platform burst onto the scene in 2010, it really made more sense for a B2C audience. Retailers were using the platform to showcase attractive photos of their products to a mainly millennial audience.  However, over the [...]

Imagine not having Instagram, Facebook, LinkedIn, and other social media. Most of us cannot imagine our lives without social media. Social media took the world by storm and slowly crept into our lives and became an integral part.  The good news is that social media is here to exist. It revolutionized our communication completely. [...]

Backlinks are integral to brand exposure, website traffic generation, and overall search engine optimization (SEO). Essentially, they’re votes of confidence and credibility. When a blog includes a link to your website, it's telling Google’s ranking algorithms that your content provides valuable and expert information relevant to your industry. While link building strategies and social [...]

Video marketing is one of the most effective ways to connect with a broad audience and reach your ideal customer. However, it takes careful planning and creativity to create an effective video ad that stands out in the noise.  While having a strategy is essential for creating a video ad, it doesn't have to be [...]

You wouldn’t be here if you didn’t already understand the relationship between conversion and social proof. In this article, I’m going to tell you why social proof is crucial for increasing conversion. So, let's jump right in. Why is Social Proof Crucial for Online Business? Firstly, it’s kind of a no-brainer – people buy [...]

Instagram, Facebook’s hashtag-happy cousin, is now home to 1.15 billion active users. It’s a place where imagery leads the way, engaging captions tell the stories, and influencers, well, they influence the masses. But should your small business jump on the bandwagon? Is the ROI there? The short answer is — YES. A platform with [...]

Whether you are looking to promote your Shopify store or increase your business's overall brand engagement, you can do it with influencer marketing.  Influencer marketing is the practice of utilizing the advertising power of influencers to promote your business. It can range from getting an influencer to review your product or involve them in [...]