What if there was a way to immediately find and connect with people who are likely to convert to Instagram followers or customers with little to no research required? To answer my own question, there is a way! And it takes the form of a competitor analysis.
While a competitor analysis can take many forms and serve many purposes, a competitive analysis is essentially researching what tactics, tools, and general strategies are bringing your competitors success with the purpose of incorporating what you learn into your own strategy.
On Instagram, as explained in our guide 62 Ways to Grow Your Followers on Instagram in 2018, a competitor analysis may consist of such actions as:
These represent only a few elements of a competitor analysis and are bound to change depending on your purpose.
Whether you are a personal lifestyle channel or a small business trying to sell a product, the process is the same:
To find competitors in your industry, popular being categorized as having at least 20,000 followers or as consistently having super high engagement on their posts, all you need is the search function on Instagram.
Here’s how to find relevant competitors in 4 steps:
From here, all you have to do is explore their following and begin reaching out using the suggestions above.
The only downside to the method described above is that it can be time-consuming.
AiGrow exists for the very purpose of quickly and intelligently connecting you with your target audience on Instagram.
Simply specify the channels whose followers you’d like to target, hit “Start Growth” as illustrated in the image below, and AiGrow will begin automatically engaging with your competitors’ followers in the way of commenting, liking, following, and DMing. You can even customize your comments and DMs to avoid sounding spammy (read our article on optimizing your Instagram DMs for help).
As your channel or business continues to evolve and you discover a better understanding of your competition, you can continue to add your competitors to AiGrow’s smart automation engine to connect with more and more potential followers or customers.
Have you used a competitor analysis to expand your channel or business on Instagram? How did you do it? Please share in the comments below!
Interested in quicky connecting with your competitors’ followers and expanding your channel or business on Instagram? Click here to sign up for AiGrow for free.