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Who has the most followers on Instagram in 2020? (non-celebrity edition)

Speaking of the number of followers, Instagram has gone really crazy! Over 1 billion people are using the platform and everyone wants to get famous on it! people, as well as brands, are seeking ways to grow their number of followers.

In any social media, the list of accounts that have the most followers often consists of celebrities. Instagram is not different and celebrities such as singers and actresses have the most number of followers. However, there are some brands that also have a considerable number of followers.

We have already covered most-followed people in 2017, 2018, and 2019. There is also a list of most followed Latin people on Instagram. In this article, we’re going to cover the non-celebrity accounts that have most followers on Instagram in two categories of brands and people.

Here, scroll down and take a look at the list of most followed non celebrity on Instagram:

Who has the most followers among non-celebrity accounts infographic

Meet the accounts that have most followers on Instagram (non celebrity/brands)

1. Instagram: 349 Million

The Instagram profile is the most followed account on the Instagram platform with more than 349 million followers. Instagram account has even more followers than the first most followed celebrity, Cristiano Ronaldo.

Instagram shares daily user-generated posts of the greatest moments of Instagrammers. This number one non-celebrity Instagram account uses special hashtags such as #ThisWeekOnInstagram, #HelloFrom, and #WeeklyFluff to find the most unique and inspiring content.

It does not matter if you have 20 or 20 million followers, as long as your content is interesting, there is a chance to get featured on the most popular Instagram page! Just like this ball of fur that got liked by more than one million Instagrammers!

2. National Geographic: 137 Million

This extraordinary IG page shares great moments of our planet earth. Not only it shares photos that were taken by its professional photographers, but also photos which are taken by amateur photographers too. It used to share 1 photo per day as the photo of the day, but now shares more than that.

3. Nike: 111 Million

The famous sports brand, Nike, which sponsors many sports clubs and athletes in the whole world is itself a star on Instagram. The account publishes photos of people and athletes and motivates people to be an athlete. “If you have a body, you are an athlete.” Its content has a good variety and many teenagers love the page. Haven’t you followed Nike on Instagram yet? Well, JUST DO IT!

4. Real Madrid C.F.: 87.6 Million

The Spanish football club that has won the Euro champions league 13 times, more than any other team in the world! Cristiano Ronaldo who has the most followers among celebrities was once the player on Real Madrid. The Galácticos has many fans and the account shares moments of the football team.

5. FC Barcelona: 86.2 Million

It’s more than an Instagram page! The Barcelona football club is the most valuable football club in the world. Having stars such as Messi and Suarez, who are also on the list of most-followed accounts make the page even more attractive. The accounts share many moments of Camp Nou, players, and even Culés. #ForçaBarça!

6. Victorias Secret: 68.9 Million

Victoria’s Secret is an American company that designs and manufactures women’s lingerie. It also works in the area of beauty products. It was founded in 1977 by Ray Raymond and its current CEO is John Mehas. Victoria Secret is mostly known for hiring and working with the most beautiful supermodels. Its IG account is full of Supermodel’s photos wearing the company’s product. It also covers important company events such as The Victoria Secret Fashion Show.

Victoria Secret angels are some of the most famous non-celebrity Instagrammers in the world.

7. UEFA Champions League: 59 Million

The UEFA Champions League is an annual club football competition organized by the Union of European Football Associations and contested by top-division European clubs. It is known as one of the most important events of football. The account shares images and videos of the match moments.

8. NASA: 58 Million

Look at the stars, look how they shine for you! The National Aeronautics and Space Administration or NASA as we know it is an agency of the United States Federal Government. It was founded in 1958 by Dwight D. Eisenhower. Nasa shares important astrology events along with breath-taking photos from the sky, galaxy, and even Earth that will blow your mind.

Reading NASA captions, which explains difficult space science in simple words is really enjoyable. So, if you want to have the whole universe ﹘ well, at least as much as we discover it ﹘ in your pocket, follow NASA on Instagram

9. 9Gag: 52.7 Million

9GAG is an online platform and social media website that users can upload and share their funny content on it. You can also share content from other social media on it. It is based in Hong Kong and was founded in 2008 by several people. It is mostly known for sharing funny up-to-date videos and photos that make everyone laugh.

10. NBA: 48.3 Million

The 10th popular Instagram account is the official page of the National Basketball Association (NBA). With more than 48 million followers, the NBA offers a wide range of content. It also has several sub-pages like @nbakicks and @nbahistory.

11. Marvel Entertainment: 46.8 Million

No matter if you’re with Spiderman, Hulk, Captain America, and Black Widow in the superhero team or with Malekith, Yellowjacket, and Dormammu in the villain team, Marvel has it all cover for you! You can get the latest news and media about movie trailers, comics, and games on the Marvel Instagram page.

12. Nike Football Soccer: 43 Million

As it is obvious, Nike has a very smart strategy for Instagram. The organization has 2 accounts among the top 20 most followed on Instagram non-celebrity. This Nike account covers anything related to the Football players and the teams that football clubs that Nike sponsors.

13. 5-Minute Crafts: 41.2 Million

Want to create wonderful stuff only in 5 minutes? Then better follow this amazing Instagram account to learn how to quickly bake, make, and learn ideas!

14. Gucci: 40.4 Million

Just like the brand itself, the Gucci Instagram page is full of innovative posts that will keep you occupied every time!

15. CHANEL: 39.9 Million

You’ll find every new product of CHANEL like perfumes, cosmetics, and jewels on this page. Just like Coco, this Instagram page is all about timeless designs, trademark suits, and little black dresses.

Related article: How Selena Gomez Become the Most Followed Person On Instagram

16. Juventus: 39.7 Million

Meet the Serie A and Juventus stars in the official Instagram account of the club. Juventus Instagram page has one of the hugest surges among all the Instagram accounts in terms of followers. Can you guess why?

Yep, that’s right! Remarkably, 20 million of the 39.7 million followers have started following the club since the arrival of Cristiano Ronaldo, making the old lady one of the accounts that have most followers on Instagram in non celebrity category. It’s not a surprise since currently, CR7 is the most followed celebrity on Instagram with more than 219 million fans.

17. ZARA Official: 39.4 Million

See the latest collections of ZARA on their Instagram page. Started as a simple retailer in Spain, Zara is one of the largest international fashion companies.

18. National Geographic Travel: 38.5 Million

Another great page of National Geography, only focussed on travel! National Geography Travel tries to bring the most interesting parts of the world to your phones. And honestly, it does a great job.

19. Louis Vuitton: 38.2 Million

With its celebrity models and eye-catching posts, Louis Vuitton is definitely one of the most exciting Instagram pages to follow. Started with box making and now it is one of the leading luxury fashion brands in the world.

20. Premier League: 38 Million

Wants to hear more about Manchester United, Manchester City, Chelsea, Arsenal, Liverpool, and other football clubs in England? Then follow the Premier League official account.

Other non-celebrity accounts with the most followers on Instagram:

  1. Tasty: 37.5 Million
  2. idas Originals: 35.7 Million
  3. Manchester United: 35.4 Million
  4. H&M: 35.2 Million
  5. Adidas Football: 31 Million
  6. Dior Official: 31 Million
  7. Paris Saint-Germain: 29 Million
  8. LaLiga: 27 Million
  9. 433: 27 Million
  10. BMW: 27 Million

However, there are many different ways to achieve this goal: some get help from Instagram business tools, some prefer to hire an account manager to manage their Instagram account.

and some people prefer to use some helpful tools just to make the managing task much easier, this is where Instagram post schedulers, Instagram engagement pods, and many other 3rd party apps come to help.

Related Article: What celebrity has the most followers on Instagram?

Most popular non-celebrity Instagram accounts (People)

Here is a list of top 10 personal non-celebrity Instagram accounts:

1. Narendra Modi: 41.3 Million

Narendra Modi, the prime minister of India, is both the most followed Instagram non-celebrity Indian and politician on the platform.

2. Michelle Obama: 38.7 Million

The former first lady of USA and the author of the best-seller “Becoming” is the second most followed non-celebrity on Instagram in the personal page’s category. Mrs. Obama, always hugger-in-chief ー as she describes herself ーis an active social Instagrammer, just like in real life!

3. Maisa Silva: 32 Million

Maisa Silva is a seventeen-years-old Brazilian TV host that has more than 32 million followers. Maisa started hosting on TV since she was a 6 years old kid!

4. Joko Widodo: 31.9 Million

And here is another president! For those of you who don’t know him, Joko Widodo is the president of Indonesia. As you can see, this list is all filled up with politicians! There is even more in the following.

5. Dan Bilzerian: 31.2 Million

Mostly known for his lavish lifestyle, Dan Bilzerian has the most Instagram followers among gamblers and non-celebrity people. Showing off his Cruzes, parties, personal jets, castle-like houses, and of course his lady friends on Instagram is enough to gain over 31 million followers.

6. Barack Obama: 28 Million

Another famous Instagrammers non-celebrity is former president Barack Obama. With 10 million followers fewer than his wife, the popular former president of the united states has the sixth place among non-celebrity with most Instagram followers in the personal account category. Barack Obama mostly publishes posts about the social events that he attends, motivational speeches, and of course, his family.

7. Nusr-et: 27.8 Million

Nusret is probably the most popular chef and food-related accounts on Instagram.known as #saltbea, Nusret is famous for his unusual gestures while serving or preparing food. Many celebrities go to Nusret Restaurants to see the special way that he adds salt to the food.

8. Sabrina Sato: 27 Million

We have another TV presenter on the list of famous Instagrammers who are non-celebrity. Sabrina Sato is a Brazilian TV host who runs several shows, including her own show!

9. Amanda Cerny: 26.2 Million

Everybody loves Amanda! She’s cute, beautiful, and more importantly, makes you laugh! Amanda is even a UN ambassador.

10. Zach King: 23.3 Million

Zach King is a magician on Instagram! He makes the most creative videos that entertain you for quite a long time! Currently, more than 23 million people enjoy his tricks on their Instagram feed.

How to become a non-celebrity with most Instagram followers?

Yes, we know it is extremely unlikely to become a non-celebrity who has followers on Instagram but there is a huge but! It’s not entirely impossible. Let’s scape the first list (because they are all big brands) and look at the second. Apart from politicians, there are still people who became famous and gained millions of followers because of their innovations or in some cases, with a little bit of the chance!

For example, Nusret, the Salt Bea became famous through a series of viral videos that he uploaded on Twitter. Before then, nobody knew him.

You cannot expect to gain that amount of followers overnight or even in several months. However, you can start strong on Instagram and promote your current Instagram page in the most effective way. How? Let us show you.

AiGrow: All you need to increase Instagram engagement

Anyone who wants to become a successful Instagrammer and gain lots of followers on Instagram needs to gain some help from experts. Because as you know, Instagram is a big big world with one billion active users. AiGrow is a smart Instagram marketing platform that will help you to get through this hardship and get engaging Instagram followers who eventually become your loyal fans.

AiGrow provides several promotional tools and offers such as VIP and PRO packages. It also enables you to search and repost the most popular Instagram posts to your account without any watermark. Not to mention that with its unique “BIO LINK” tool, you can add unlimited external links to your bio and even individual posts and stories.

To enjoy this fantastic tool, sign up for AiGrow for free!

Final Words

For those who don’t like to follow celebrities and their complicated lifestyles, non-celebrity most followed Instagram pages can be the best choice! Gaining millions of followers might seem like a mission impossible for you, but remember, the word impossible is actually i’m possible!

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