How to Go Viral on Instagram 2024? Brand New Trends & Tricks

How to Go Viral on Instagram: Tips & Tricks

Are you dreaming of seeing your Instagram post explode across the platform? You’re not alone. In 2024, the competition for viral fame is fiercer than ever. And everyone is thinking about how to go viral on Instagram.

In this blog, I’ve brought the newest tips and tricks for going viral on Instagram in a short amount of time. So read on to get your likes and views to the top!

What Is Considered Viral On Instagram?

Viral content is any form of digital media that rapidly spreads across the internet. It gets widespread attention and engagement, many likes and comments, and millions of shares through social media. Memes, challenges, videos, and other content can go viral on Instagram.

But going viral doesn’t necessarily mean that to view that content, someone has to send it to you. Viral content appears on Instagram’s Explore page, and users are recommended to watch it. That’s why they get millions of views.

How Many Likes And Views To Go Viral On Instagram?

The number of likes required for a post to go viral on Instagram can vary, but some general guidelines exist.

Typically, viral posts have more than 100,000 likes and views and more than 1,000 comments. However, keep in mind that the term “viral” is subjective and can mean different things to different brands or individuals.

Some accounts might consider a post viral even if it crosses 10,000 views. Ultimately, the definition of viral content varies based on the context and niche.

Remember that going viral isn’t guaranteed, but following effective strategies and creating engaging content, you’ll increase your chances of capturing attention and enhancing your presence on Instagram.

Likes And Views To Go Viral On Instagram
Likes And Views To Go Viral On Instagram

How To Go Viral On Instagram?

If you want to learn how to make a viral post on Instagram, first you need a clear roadmap:

1- Know Who You’re Posting For

The first step is to know your audience. Are they teenagers, in their 20s, or middle-aged?

Based on this information, you need to make something that will make your kind of persona happy.

For example, if your target audience is people in their 40s, they won’t like it if you make posts suitable for Gen Z. Therefore, speak their language and create something that represents their style.

2- Have Your Own Unique Content

You need to make your own unique posts. If you just copy others, you won’t go too far. Because people have already seen that post and when you copy it, it’s not new anymore. Grab your phone, camera, and laptop and make brand-new content. Instagram has a law for copyright, you better keep that in mind!

3- Create High-Quality Content

If you want to make a photo go viral on instagram, you need to make it high quality. If you know how to take pictures and you know how to design posts, you’re good to go. But if you don’t, you need to hire a graphic designer.

Designers make posts clean and good-looking. In order to go viral, you need to look professional. Users like a clean and well-designed post. 

Create High-Quality Content To Go Viral On Instagram
Create High-Quality Content To Go Viral On Instagram

4- Use Hashtags

Hashtags are also a good way to be seen by more people and so you can open your way to IG’s Explore page.

For using hashtags, you don’t need to make your post full of 10000 hashtags.  In fact, all you need is 5-7 strategic hashtags. What you need to consider is hashtag volume. This tells you how popular a hashtag is. The idea is to find a balance:

  • High Volume (1M+ uses): Reach a broad audience, but some might not be interested in your content. Use 1-2 of these.
  • Mid Volume (100k uses): Strike a balance between reach and relevance. Use 5-7 of these.
  • Low Volume (less than 100k uses): Target specific, interested groups. Use 2-3 of these.

If you don’t know where to find your perfect hashtags,  AiGrow’s Hashtag Generator is your free secret weapon. Here is why I think this AiGrow hashtag generator is perfect:

  1. It’s free forever, no hidden fees
  1. No limitation, every time you press the hashtag generator button, it will give you 25 hashtags. You can generate as many hashtags as you want
  1. It works with AI, so you can be sure that your hashtags are smart-generated
AiGrow Instagram Hashtag Generator
AiGrow Hashtag Generator

5- Like, Comment, Engage With Other Accounts

Liking, commenting, and engaging with other content on Instagram plays a crucial role in getting your own content seen by a wider audience and potentially going viral, in a few key ways:

Increased Visibility:

  • Algorithm Boost: By actively engaging with others’ posts, Instagram’s algorithm recognizes you as a participating user, potentially increasing your content’s visibility in feeds.
  • Community Building: When you like and comment on relevant content, you get noticed by those accounts and their followers. As a result, they may check out your profile and follow you back. 

Strategic Engagement:

  • Target the Right Content: Don’t just mindlessly like everything. Engage with content from users and accounts in your niche or target audience. This puts your name in front of people most likely to be interested in your content.
  • Leave Meaningful Comments: One-word comments like “cool” or excessive emoji use won’t make much impact. Craft thoughtful comments that add to the conversation and showcase your personality or expertise.

10-15 minutes before posting your new content, start liking, and commenting on other people’s posts. 

Once your post is live, continue enjoying other people’s posts and immediately respond to comments on your recent posts. 

Engage With Other Accounts
Engage With Other Accounts

6- Tie Content into Trending Events and News

It is rather simple to make viral content if it is related to the latest news event. This can be your product launch or something related to current events or an opening. With the combination of dedicated fans, well-composed content, and a newsworthy announcement, the post will go viral.

Therefore take advantage of trending news and events to boost engagement.

7- Analyze Your Feed

Instagram Insights is the best option to analyze your feed and quickly realize what kind of content performs well with your audience and most likely engage your target audience. There are some graphs and charts on your Instagram Insight page to easily understand your audience’s behavior.

Instagram marketers use analytics to optimize their post schedule and hashtags.

Instagram Insights
Instagram Insights

8- Pay Attention to other Channels

Look at what people share and what gets more engagement on Facebook, YouTube, Snapchat, Twitter, and other social media platforms.

When you find viral content on these platforms, search on Instagram immediately and see if that specific clip or a photo comes up; otherwise, use that content. Ensure you always give credit to the photo or author of the content. Because Instagram knows when you repost the content that’s not originally yours. 

9- Host Contests and Giveaways

Contests and giveaways are the easiest and fastest ways to gain more followers and generate more engagement on your posts. They are fun and raise trust in your brand. Therefore, you can partner with a brand or follow Instagram to reach tons of followers.

Also, you could interact with the participants to create hype and pick the winner and share it on your page.  

How to Go Viral on Instagram: Tips & Tricks

10- Add CTA in Your Viral Posts

Call to Actions are awesome! 

You should include CTA in every single post and the story you publish. It’s essential to tell your audience exactly what you want them to do after reading your caption. 

You want more virality to let your audience learn to double tap! 

If you possess an Instagram business account, it is a good idea to add CTA buttons to your profile. Constantly inviting the audience to get to the next step and using calls-to-action to encourage them to click, register, buy, or sign-up might look like an elementary tactic, but it’s also amazingly efficient.

11- Post at the Best Time to Go Viral on Instagram

Timing is an extra crucial factor in how to go viral on Instagram. Once you know what you want to post, you need to think about the best time to post. As you crave several people to engage in the first hour once your post goes live. 

Instagram wants to decide if your post is good or not, so it considers a specific time after the post goes live to analyze its resolution. No one knows precisely if this is 30min or an hour, but it doesn’t matter.

The time after you post your new content is vital to settle on the explore page. The more engagement, comments, and likes you get, the more widespread your post will be distributed. This will enhance the chances of hitting that secret spot of appearing on the explore page and flipping through the viral path.

Post at the Best Time to Go Viral on Instagram
Post at the Best Time to Go Viral on Instagram

12- Partner with Instagram Influencers

Instagram influencers are the best chance to drive brand awareness and boost engagement. Moreover, they can help you go viral on Instagram.

Influencers are very popular people on Instagram that have an immense influence and following. Therefore, they can lead their followers to engage with you by sharing your post, asking their followers to like, comment, follow.

Influencer marketing helps you reach out to audiences in your niche and flings your goals to them. 

How to Go Viral on Instagram: Tips & Tricks

13- Get Help From Professionals!

Struggling to grow your Instagram business? AiGrow can help 

AiGrow Growth Service
AiGrow Growth Service

AiGrow is an Instagram growth service designed to help businesses gain more followers, sales, leads, and revenue. Their approach is all about managed growth, meaning they take care of the heavy lifting,  so you can focus on running your business.

Here’s what makes AiGrow stand out:

  • Fast Results: They promise new followers within the first 2-3 days, giving your account a jumpstart.
  • Hassle-Free Growth: No more manually searching for hashtags or following/unfollowing accounts. AiGrow takes care of it all.
  • Smart Targeting: Their advanced targeting system finds the most relevant Instagram users based on your preferences, increasing the chances of converting them into leads and customers.

How it Works:

  1. Sign Up & Configure: Create a free AiGrow account and tell them about your target audience using hashtags, competitor accounts, and locations.
  2. Get Ready: AiGrow’s AI identifies potential followers interested in your offerings.
  3. Grow Your Account: A dedicated growth expert engages with these users, attracting them to your profile.
AiGrow Growth Service Packages
AiGrow Growth Service Packages

AiGrow is confident knowing it can give you the best results, that’s why you’ll have:

-14 day money-back guarantee

-you can cancel anytime

-live strategy and onboarding meetings

-24/7 support

And more!

Bonus Features:

By signing up on AiGrow for Free, you’ll also get access to valuable tools for managing your Instagram presence, like: 

  • Post Scheduler: Schedule and publish posts to your feed and stories.
  • Bio-Link: Create a single link with access to multiple web pages and content.
  • Post & Reward: Run automated contests to incentivize users to share your content.

Guaranteed Follower Growth:

AiGrow is so confident in their service that they offer a guarantee on new followers each month. If you don’t reach your target, they keep working for free until you do.

Guaranteed Follower Growth With AiGrow
Guaranteed Follower Growth With AiGrow

Ready to take your Instagram business to the next level? Sign Up to AiGrow now!

How to Go Viral on Instagram Reels?

These days, mostly reels and videos go viral on Instagram. In fact, Instagram reels are quite similar to going viral on Tiktok. 

If you want to know how to get a video to go viral on Instagram you should know these tips:

#1 Trigger Emotions

Triggering emotions is a powerful strategy for creating viral posts on Instagram. Emotions drive people to share, like, and leave comments. 

Make People Laugh

Funny content is the most popular among people right now. Try to post something hilarious, and you’ll go viral overnight. For example, you might have seen the famous ocean videos. They go viral very quickly.

Another way to go viral using funny content is to use IG audio. Use trending audio and make funny content with them. The audio is already spreading, if you add a little fun to it, it will get more  views. 

Create Funny Content to Go Viral on Instagram
Create Funny Content to Go Viral on Instagram

Sadness And Empathy

Content that evokes sadness or empathy can go viral really quickly. Heartbreaking stories make people react. For example, a few months ago a video of a Korean baby went super viral. 

In that video, a very cute little boy was saying “I think my mom doesn’t like me, I want her to play with me. Daddy is always angry, I want him to call my name calmly.”

This made people go absolutely furious. Millions across the world shed tears for the little guy and so many people reacted to the baby’s parents. 

Happiness And Joy

Funny babies or pets can go viral overnight. Pets having sympathy with their owner or cuddling with them, kind people who help the homeless and elderly, generous people who bake food for children, these videos warm people’s hearts and makes them to like and share your posts. 

Trigger Emotions

#2 Use Trends

Enroll in hot topics and trends. For example, if something big is happening like the Oscars or Met Gala, make a post about it.  

If a song is viral, make a post with that. Right now, ‘Espresso’ by Sabrina Carpenter is trending on social media.

If a movie is trending, make a post about it, record your reaction or say your opinion about it, and mention your favorite part. For instance, right now Maxton Hall is trending and everyone is talking about it, if you make a good post for it, there is a high chance that you’ll go viral. 

Use trending products. Stanley cups or Rhode peptide lip tints are extremely popular right now and people want to know what others think about them. Record a review of these products, or make a video of unpacking them. 

Use trends And Hot Topics
Use trends And Hot Topics

#3 Do Challenges

Doing challenges that not everyone might do can be a perfect idea for going viral. People have done crazy things that have gone viral. A guy recorded himself drinking 5 liters of water by a fork for hours! Someone else recorded himself eating strawberries for 12 hours. 

Now I’m not saying you should do the same, but think of a funny, interesting challenges that people can pay attention to. 

#4 Make People Engage With Your Post

This is kind of similar to triggering people’s emotions. In order to get people to engage with your posts, you either have to do it the right way (making funny and sad posts so they share and comment on your post), or you have to do it the tricky way.

For example, make a video about something that is extremely popular among people and say an unpopular opinion about that. Let’s give an example. 

You can make a reel, talking about Titanic, and saying that you don’t like the movie at all. Then you can ask people to convince you why you should like the movie.

Two things happen here: 1) people who react to you not liking the best movie ever, and 2) people who try to convince you why it’s perfect. 

When people react, the job is done. The intention was to make your way through the Instagram Explore page and gain views. When lots of people engage with your post, it will happen.

#5 Ask Questions

Take the time to ask questions that encourage people to respond, and also take a look at what other people have to say. In short, ask for people’s opinions.

For example, I saw in a post the other day that someone was asking “What tastes better than it smells?” 

Ask questions for engagement
Ask questions for engagement

#6 Use Original Audio

Instagram really loves it when people use their own original audio in reels. Make a song or a remix and use it for your reel. 

For original audio, your voice is the best option. Speak in your videos, explain what you are doing, or whatever it is in the video. Instagram loves this, and will probably show your post to some people on Explore. If you’re lucky and good enough, you’ll go viral.

Use Original Audio
Use Original Audio

#7 Be Creative

Creativity is everything on Instagram. You need to bring something new for people on Instagram. If you’re the same as everyone else, users won’t notice you. Therefore, you will have less chance of going viral on Ig. 

How to Create Viral Reels?

The key to creating viral reels is content. Content is king! But how to create good content?

The Answer is AiGrow’s PostMate – Your one-stop shop for stunning Instagram content, created and delivered weekly!

AiGrow PostMate Service
AiGrow PostMate Service

Here’s why you’ll LOVE AiGrow PostMate:

  • Professional Design & Content: Stand out with eye-catching graphics and engaging captions, crafted by our team of experts. (Say goodbye to Photoshop struggles!)
  • Weekly Content Creation: No more scrambling for ideas! Get 3-4 fresh, new Instagram posts and Stories delivered every week.
  • Focus on what matters: While we handle your Instagram content, you can focus on running your business and crushing your goals.
  • Customizable & Affordable: Get a dedicated account manager who understands your brand and creates content that reflects your unique style. All at a price that fits your budget!
PostMate by AiGrow
PostMate by AiGrow

How it Works:

  1. Meet your PostMate: Your personal Instagram account manager will manage your Instagram growth! They’ll handle everything from content creation to scheduling. ✨
  2. Stunning Design & Content: AiGrow experts will learn your brand voice and create a custom feed design with eye-catching post templates.
  3. Weekly Content Delivery: Sit back and relax while we create and schedule your weekly content – including 4 fully customized posts like video property listings!
  4. Seamless Workflow: Get post approvals and revisions to ensure everything is perfect before it goes live.

Here is a glance of AiGrow Postmate Service:

AiGrow Postmate Service
AiGrow Postmate Service

Here’s what you get with PostMate:

  • Content Strategy & Calendar: Never run out of ideas again!
  • Pro Feed & Story Design: Make a lasting impression with a beautiful, branded look.
  • Dedicated Account Manager: Your personal point of contact for all things Instagram.
  • Weekly Content Creation: Fresh, engaging content delivered straight to your account.
  • Post Approvals & Workflow: Stay in control with a smooth approval process.

Plus, see what their happy clients are saying:

⭐⭐⭐⭐⭐ “Right from the beginning, AiGrow has impressed me. They handle everything and make it so easy!” – Julia Durova

Get Your Free Instagram Assessment Today!

Let experts analyze your profile and give you valuable insights to boost your Instagram game. No strings attached!

Ready to take the next step?

  • Book a Growth Meeting: Set your goals and targets with our team.
  • Connect with your Growth Team: Chat directly with your dedicated team on WhatsApp for easy communication.

Don’t let a lack of content hold you back! Get started with AiGrow’s PostMate today and watch your Instagram flourish!

Final Thoughts on How to Go Viral on Instagram

As mentioned above, there are plenty of ways to go viral on Instagram, and most importantly, you need to manage your time and content to make the most of it and make huge bucks.

Managing all these tasks is time-consuming. AiGrow, the most organic and safe Instagram management tool, will assist you through this and ease the mission for you. This app helps you plan your content, add hashtags and location tags, get the most out of your DM marketing, and publish content that catches users’ attention and engagement.


Now Let’s answer some frequently asked questions on this subject:

Q1. What Makes An Instagram Account Go Viral Overnight?

There’s no magic formula, but a combination of factors can significantly increase your ▪️ ▪️ chances of going viral on Instagram:
▪️ Captivating content
▪️ Strategic posting
▪️ Audience engagement
▪️ Riding the trend wave
▪️ A little bit of luck

Q2. What Kind Of Posts Go Viral On Instagram?

There’s a wide variety of content that can go viral, but some themes go well:
1- Funny and Entertaining Content
2- Visually Appealing Content: Like a cup fitting perfectly in a place
3- Informative and Educational Content
4- Emotional Content
5- Trendy Content

Q3. What Happens When You Go Viral On Instagram?

▪️ Your content gets seen by a much larger audience, potentially reaching millions of users.
▪️ Follower Growth
▪️ For businesses and creators, virality can significantly boost brand recognition and establish you as an authority in your niche.
▪️ Potential Collaboration Opportunities

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