Who has the most followers on Instagram in 2021? (non-celebrity edition)

Speaking of the number of followers, Instagram has gone really crazy! Over 1 billion people are using the platform, and everyone wants to get famous on it! People, as well as brands, are seeking ways to grow their number of followers. 

In any social media, the list of accounts that have the most followers often consists of celebrities. Instagram is not different, and celebrities such as singers and actresses have the most number of followers. However, some brands also have a considerable number of followers. 

Managed Instagram Growth

We have already covered the most-followed people in 2017, 2018, and 2019. There is also a list of most followed Latin people on Instagram. This article will cover the non-celebrity accounts that have the most followers on Instagram in two categories of brands and people. 

most followers on instagram non-celebrity

Here, scroll down and take a look at the list of most followed non-celebrities on Instagram:

most followers on instagram non-celebrity
Who has the most followers among non-celebrity accounts infographic

Meet the accounts that have the most followers on Instagram (non-celebrity/brands

1. Instagram: 349 Million

most followers on instagram non-celebrity

The Instagram profile is the most followed account on the Instagram platform, with more than 349 million followers. Instagram account has even more followers than the first most followed celebrity, Cristiano Ronaldo.

Instagram shares daily user-generated posts of the greatest moments of Instagrammers. This number one non-celebrity Instagram account uses special hashtags such as #ThisWeekOnInstagram, #HelloFrom, and #WeeklyFluff to find the most unique and inspiring content. 

It does not matter if you have 20 or 20 million followers; as long as your content is interesting, there is a chance to get featured on the most popular Instagram page! Just like this ball of fur that got liked by more than one million Instagrammers!  

2. National Geographic: 137 Million

This extraordinary IG page shares great moments of our planet earth. Not only it shares photos that its professional photographers took, but also photos which are taken by amateur photographers too. It used to share 1 photo per day as the day’s photo, but now shares more than that.

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3. Nike: 111 Million

most followers on instagram non-celebrity

The famous sports brand Nike, which sponsors many sports clubs and athletes globally, is itself a star on Instagram. The account publishes photos of people and athletes and motivates people to be an athlete. “If you have a body, you are an athlete.” Its content has a good variety, and many teenagers love the page. Haven’t you followed Nike on Instagram yet? Well, DO IT!

4. Real Madrid C.F.: 87.6 Million

The Spanish football club has won the Euro champions league 13 times, more than any other team! Cristiano Ronaldo, who has the most followers among celebrities, was once the player on Real Madrid. The Galácticos has many fans, and the account shares moments of the football team.

5. FC Barcelona: 86.2 Million

most followers on instagram non-celebrity

It’s more than an Instagram page! The Barcelona football club is the most valuable in the world. Having stars such as Messi and Suarez, who are also on the list of most-followed accounts, make the page even more attractive. The accounts share many moments of Camp Nou, players, and even Culés. #ForçaBarça!

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6. Victorias Secret: 68.9 Million

Victoria’s Secret is an American company that designs and manufactures women’s lingerie. It also works in the area of beauty products. It was founded in 1977 by Ray Raymond, and its current CEO is John Mehas. Victoria’s Secret is mostly known for hiring and working with the most beautiful supermodels. Its IG account is full of Supermodel’s photos wearing the company’s product. It also covers important company events such as The Victoria Secret Fashion Show.

Victoria’s Secret angels are some of the most famous non-celebrity Instagrammers in the world.

7. UEFA Champions League: 59 Million

The UEFA Champions League is an annual club football competition organized by the Union of European Football Associations and contested by top-division European clubs. It is known as one of the most important events of football. The account shares images and videos of the match moments.

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8. NASA: 58 Million

Look at the stars; look how they shine for you! The National Aeronautics and Space Administration, or NASA as we know it, is an agency of the United States Federal Government. It was founded in 1958 by Dwight D. Eisenhower. Nasa shares important astrology events along with breath-taking photos from the sky, galaxy, and even Earth that will blow your mind.

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Sometimes… there’s more than meets the eye. ? Swipe to reveal two very different takes on an iconic image. ⁣ ⁣ In the first image, researchers revisited one of @NASAHubble’s most popular sights: the Eagle Nebula’s Pillars of Creation. Here, the pillars are seen in infrared light, which pierces through obscuring dust and gas and unveil a more unfamiliar — but just as amazing — view of the pillars. ⁣ ⁣ The entire frame is peppered with bright stars and baby stars are revealed being formed within the pillars themselves. Swipe left to view the same image in visible light.⁣ ⁣ Image Credit: NASA, ESA/Hubble and the Hubble Heritage Team⁣ ⁣ #NASA #PillarsOfCreation #Suprises #Swipe #Universe⁣

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Reading NASA captions, which explains difficult space science in simple words, is really enjoyable. So, if you want to have the whole universe ﹘ well, at least as much as we discover it ﹘ in your pocket, follow NASA on Instagram     

9. 9Gag: 52.7 Million

9GAG is an online platform and social media website that users can upload and share their funny content. You can also share content from other social media on it. It is based in Hong Kong and was founded in 2008 by several people. It is mostly known for sharing funny up-to-date videos and photos that make everyone laugh.

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10. NBA: 48.3 Million

The 10th popular Instagram account is the official page of the National Basketball Association (NBA). With more than 48 million followers, the NBA offers a wide range of content. It also has several sub-pages like @nbakicks and @nbahistory. 

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11. Marvel Entertainment: 46.8 Million

No matter if you’re with Spiderman, Hulk, Captain America, and Black Widow in the superhero team or with Malekith, Yellowjacket, and Dormammu in the villain team, Marvel has it all; cover for you! You can get the latest news and media about movie trailers, comics, and games on the Marvel Instagram page. 

12. Nike Football Soccer: 43 Million

most followers on instagram non-celebrity

As it is obvious, Nike has an ingenious strategy for Instagram. The organization has 2 accounts among the top 20 most followed on Instagram non-celebrity. This Nike account covers anything related to the Football players and the teams that the football clubs that Nike sponsors. 

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13. 5-Minute Crafts: 41.2 Million

Want to create wonderful stuff only in 5 minutes? Then better follow this amazing Instagram account to learn how to bake, make, and learn ideas quickly!

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14. Gucci: 40.4 Million

Just like the brand itself, the Gucci Instagram page is full of innovative posts that will keep you occupied every time!

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15. CHANEL: 39.9 Million

most followers on instagram non-celebrity

You’ll find every new product of CHANEL like perfumes, cosmetics, and jewels on this page. Like Coco, this Instagram page is all about timeless designs, trademark suits, and little black dresses.

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Related article: How Selena Gomez Become the Most Followed Person On Instagram

16. Juventus: 39.7 Million

most followers on instagram non-celebrity

Meet the Serie A and Juventus stars in the official Instagram account of the club. Juventus’s Instagram page has one of the hugest surges among all the Instagram accounts in terms of followers. Can you guess why?

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Working hard at the JTC! ?? #FinoAllaFine #ForzaJuve

A post shared by Juventus Football Club (@juventus) on

Yep, that’s right! Remarkably, 20 million of the 39.7 million followers have started following the club since the arrival of Cristiano Ronaldo, making the old lady one of the accounts that have the most followers on Instagram in the non-celebrity category. It’s not a surprise since currently, CR7 is the most followed celebrity on Instagram with more than 219 million fans.

17. ZARA Official: 39.4 Million

most followers on instagram non-celebrity

See the latest collections of ZARA on their Instagram page. Started as a simple retailer in Spain, Zara is one of the largest international fashion companies.

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18. National Geographic Travel: 38.5 Million

Another great page of National Geography, only focussed on travel! National Geography Travel tries to bring the most interesting parts of the world to your phones. And honestly, it does a great job.

19. Louis Vuitton: 38.2 Million 

Louis Vuitton is definitely one of the most exciting Instagram pages to follow with its celebrity models and eye-catching posts. It started with box making, and now it is one of the leading luxury fashion brands in the world.

20. Premier League: 38 Million

most followers on instagram non-celebrity

Wants to hear more about Manchester United, Manchester City, Chelsea, Arsenal, Liverpool, and other football clubs in England? Then follow the Premier League official account.

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All gunners blazing ?

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Other non-celebrity accounts with the most followers on Instagram:

  1. Tasty: 37.5 Million
  2. Adidas Originals: 35.7 Million
  3. Manchester United: 35.4 Million
  4. H&M: 35.2 Million
  5. Adidas Football: 31 Million
  6. Dior Official: 31 Million
  7. Paris Saint-Germain: 29 Million
  8. LaLiga: 27 Million
  9. 433: 27 Million
  10. BMW: 27 Million

However, there are many different ways to achieve this goal: some get help from Instagram business tools, some prefer to hire an account manager to manage their Instagram account.

And some people prefer to use some helpful tools to make managing tasks much easier, and this is where Instagram post schedulers, Instagram engagement pods, and many other 3rd party apps come to help.

Related Article: What celebrity has the most followers on Instagram?

Most popular non-celebrity Instagram accounts (People)

Here is a list of the top 10 personal non-celebrity Instagram accounts:

1. Narendra Modi: 41.3 Million

most followers on instagram non-celebrity

Narendra Modi, the prime minister of India, is both the most followed Instagram non-celebrity Indian and politician on the platform.

2. Michelle Obama: 38.7 Million

The former first lady of the USA and the author of the best-seller “Becoming” is the second most followed non-celebrity on Instagram in the personal page’s category. Mrs. Obama, always hugger-in-chief ー as she describes herself ーis an active social Instagrammer, just like in real life! 

3. Maisa Silva: 32 Million

   most followers on instagram non-celebrity

Maisa Silva is a seventeen-year-old Brazilian TV host that has more than 32 million followers. Maisa started hosting on TV since she was a 6 years old kid!

4. Joko Widodo: 31.9 Million

And here is another president! For those of you who don’t know him, Joko Widodo is the president of Indonesia. As you can see, this list is all filled up with politicians! There is even more in the following. 

5. Dan Bilzerian: 31.2 Million

most followers on instagram non-celebrity

Mostly known for his lavish lifestyle, Dan Bilzerian has the most Instagram followers among gamblers and non-celebrity people. Showing off his Cruzes, parties, personal jets, castle-like houses, and of course his lady friends on Instagram is enough to gain over 31 million followers.

6. Barack Obama: 28 Million

Another famous Instagrammers non-celebrity is former president Barack Obama. With 10 million followers fewer than his wife, the popular former president of the united states has a sixth place among non-celebrity with the most Instagram followers in the personal account category. Barack Obama mostly publishes posts about the social events that he attends, motivational speeches, and of course, his family. 

7. Nusr-et: 27.8 Million

most followers on instagram non-celebrity

Nusret is probably the most popular chef and food-related accounts on Instagram. Known as #saltbea, Nusret is famous for his unusual gestures while serving or preparing food. Many celebrities go to Nusret Restaurants to see the special way that he adds salt to the food.

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#saltbae #salt#saltlife

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8. Sabrina Sato: 27 Million

We have another TV presenter on the list of famous Instagrammers who are non-celebrity. Sabrina Sato is a Brazilian TV host who runs several shows, including her own show! 

9. Amanda Cerny: 26.2 Million 

most followers on instagram non-celebrity

Everybody loves Amanda! She’s cute, beautiful, and, more importantly, makes you laugh! Amanda is even a UN ambassador.

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Clean or Messy?

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10. Zach King: 23.3 Million

Zach King is a magician on Instagram! He makes the most creative videos that entertain you for quite a long time! Currently, more than 23 million people enjoy his tricks on their Instagram feed.

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Sometimes looking at life from a child’s perspective is a lot more fun! #family #home #magic

A post shared by Zach King (@zachking) on

How to become a non-celebrity with most Instagram followers?

Yes, we know it is improbable to become a non-celebrity who has followers on Instagram, but there is a huge but! It’s not entirely impossible. Let’s scape the first list (because they are all big brands) and look at the second. Apart from politicians, there are still people who became famous and gained millions of followers because of their innovations or, in some cases, with a little bit of the chance!

For example, Nusret, the Salt Bea, became famous through a series of viral videos on Twitter. Before then, nobody knew him.  

You cannot expect to gain that amount of followers overnight or even in several months. However, you can start strong on Instagram and promote your current Instagram page in the most effective way. How? Let us show you.

AiGrow: All you need to increase Instagram engagement

Anyone who wants to become a successful Instagrammer and gain many followers on Instagram needs to gain some help from experts. Because as you know, Instagram is a big big world with one billion active users. AiGrow is a smart Instagram marketing platform that will help you get through this hardship and engage Instagram followers who eventually become your loyal fans.

AiGrow provides several promotional tools and offers, such as VIP and PRO packages. It also enables you to search and repost your account’s most popular Instagram posts without any watermark. Not to mention that with its unique “BIO LINK” tool, you can add unlimited external links to your bio and even individual posts and stories. 

To enjoy this fantastic tool, sign up for AiGrow for free!

Final Words

For those who don’t like to follow celebrities and their complicated lifestyles, non-celebrity most followed Instagram pages can be the best choice! Gaining millions of followers might seem like a mission impossible for you, but remember, the word impossible is actually I’m possible!