Who Has The Most Followers On Instagram In 2023? (The Best Non-Celebrity Guide)

who has the most followers on instagram

Speaking of the number of followers, Instagram has gone really crazy! People, as well as brands, are seeking ways to grow their number of followers. And people commonly ask things like ‘who has the most followers on Instagram’!

In the vast world of social media, Instagram holds a prominent place, allowing individuals, influencers, and businesses to go viral on Instagram and connect with their followers to share their stories through captivating visual content.

While celebrities often dominate the platform with their massive followers, it’s intriguing to explore who has the most followers on Instagram in 2023 among non-celebrities.

In this article, we’ll dive into this topic and shed light on some remarkable most followed people on Instagram who have gained substantial followers on Instagram, captivating audiences with their unique perspectives and engaging content.

Who Has The Most Followers On Instagram?

In any social media, most followed persons often are celebrities. Instagram is no different, and celebrities such as singers and actresses are accounts that have the most Instagram followers. However, some brands also have a considerable number of followers.

Some individuals like @David Rodriguez, through their creativity and authenticity, have proven that Instagram is not solely the realm of celebrities. They motivate you to get followers on Instagram and start your journey to get famous on this platform!

According to the Statista website, Cristiano Ronaldo is the most followed person on instagram. The ten people who have the most followers on Instagram are:

  1. Cristiano Ronaldo
  2. Leo Messi
  3. Selena Gomez
  4. Kylie Jenner
  5. The Rock
  6. Ariana Grande
  7. Kim Kardashian
  8. Beyoncé
  9. Khloé Kardashian
  10. Justin Bieber

who has the most followers on instagram
Who has the most followers on Instagram?

In the dynamic world of Instagram, non-celebrities have carved out their own space and captured the attention of millions of followers. Individuals like Sarah Thompson and Emily Davis have showcased their unique talents and passions, captivating audiences with their engaging content.

Aspiring non-celebrities can find inspiration in their stories, realizing that determination, passion, and a compelling presence on Instagram can build a significant following and make a mark in the digital world.

In previous articles, we covered the most-followed people in 2017. In this post, we will cover the non-celebrity accounts that have the most followers on Instagram. So, scroll down and take a look at the list of the most followed non-celebrities on Instagram.

Most Followed Accounts On Instagram (Non-Celebrity/Brands)

Celebrities are sometimes recognized as actors, musicians, or actors in movies or on television. But as social media emerged, the meaning of celebrity shifted. Nowadays, anyone or any group with millions of Instagram followers can be considered a celebrity!

So, suppose you ask who has the most followers on Instagram among non-celebrity accounts. In that case, we can’t consider them non-celebrity as they have millions of followers, and almost everyone around the world knows them or their brand name!

Here is a list of recognized names on Instagram with the most followers!

1. Instagram (@Instagram)

The @Instagram profile is the most followed account on the Instagram platform, with more than 635 million followers. The Instagram account has even more followers than the first most followed celebrity, Cristiano Ronaldo.

Instagram shares daily user-generated posts of the greatest moments of Instagrammers. This number one non-celebrity Instagram account uses special hashtags such as #ThisWeekOnInstagram, #HelloFrom, and #WeeklyFluff to find the most unique and inspiring content.

It does not matter if you have 20 or 20 million followers; as long as your content is interesting, there is a chance to get featured on Instagram‘s most popular page!

2. National Geographic (@natgeo)

This extraordinary @natgeo page shares great moments of our planet Earth. Not only it shares photos that its professional photographers took, but also photos that are taken by amateur photographers too. It used to share 1 photo per day as the day’s photo, but now it shares more than that.

3. Nike (@nike)

The famous sports brand @nike, which sponsors many sports clubs and athletes globally, is a star on Instagram. The account publishes photos of people and athletes and motivates people to be athletes. ‘If you have a body, you are an athlete.’ Its content has a good variety, and many teenagers love the page. Haven’t you followed Nike on Instagram yet? Well, DO IT!

4. Real Madrid (@realmadrid)

The Spanish football club has won the Euro champions league 13 times, more than any other team! Cristiano Ronaldo, who has the most followers on Instagram among football players, was once a player at Real Madrid. The Galácticos has many fans, and the account shares moments of the football team.

5. FC Barcelona (@fcbarcelona)

It’s more than an Instagram page! The Barcelona football club is the most valuable in the world. Having stars such as Messi and Suarez who are on the list of most followed people on Instagram, makes the page even more attractive. The accounts share many moments of Camp Nou, players, and even Culés. #ForçaBarça!

6. Victorias Secret (@victoriassecret)

Victoria’s Secret is an American company that designs and manufactures women’s lingerie. It also works in the area of beauty products. It was founded in 1977 by Ray Raymond.

Victoria’s Secret‘s models are the most followed fashion Instagram accounts. @victoriassecret account is full of Supermodel photos wearing the company’s products. It also covers important company events such as The Victoria’s Secret Fashion Show.

Victoria’s Secret angels are some of the most famous non-celebrity Instagrammers in the world.

7. UEFA Champions League (@championsleague)

The UEFA Champions League is an annual club football competition organized by the Union of European Football Associations and contested by top-division European clubs. It is known as one of the most important events of football.

The account shares images and videos of football players like Jack Grealish, who has the most followers on Instagram in this field.

8. NASA (@nasa)

Look at the stars; look how they shine for you! The National Aeronautics and Space Administration, or NASA as we know it, is an agency of the United States Federal Government. It was founded in 1958 by Dwight D. Eisenhower. Nasa shares important astrology events and breathtaking photos from the sky, galaxy, and even Earth that will blow your mind.

Reading NASA captions, which explain difficult space science in simple words, is really enjoyable. So, if you want to have the whole universe in your pocket, follow NASA on Instagram.

9. Go Fun The World (@9gag)

9GAG is an online platform and social media website where users can upload and share funny content. You can also share content from other social media on it. It is based in Hong Kong and was founded in 2008 by several people.

It is mostly known for sharing funny up-to-date videos and photos that make everyone laugh. Nigel Ng is one of the content creators who has the most followers on instagram. He shares funny content on this page.

10. NBA (@nba)

The 10th popular Instagram account is the official page of the National Basketball Association (NBA). With more than 48 million followers, the NBA offers a wide range of content. It also has several most followed accounts on Instagram as sub-pages, like @nbakicks and @nbahistory.

11. Marvel Entertainment (@marvel)

No matter if you’re with Spiderman, Hulk, Captain America, and Black Widow in the superhero team or with Malekith, Yellowjacket, and Dormammu in the villain team, Marvel has it all; cover for you! You can get the latest news and media about movie trailers, comics, and games on the Marvel Instagram page.

12. Nike Football Soccer (@nikefootball)

As it is evident, Nike has an ingenious strategy for Instagram. The organization has two accounts among the top 20 most followed on Instagram non-celebrity. This Nike account covers anything related to Football players and the teams that the football clubs Nike sponsors.

13. 5-Minute Crafts (@5.min.crafts)

Want to create wonderful stuff only in 5 minutes? Then follow this amazing Instagram account to learn how to bake, make, and learn ideas quickly!

14. Gucci (@gucci)

Just like the brand itself, the Gucci Instagram page is full of innovative posts that will keep you occupied every time!

15. CHANEL (@chanelofficial)

You’ll find every new product of CHANEL, like perfumes, cosmetics, and jewels, on this page. Like Coco, this Instagram page is all about timeless designs, trademark suits, and little black dresses. Brie Larson is a non-celebrity who has the most followers on instagram in the modeling field.

Related article: How Selena Gomez Become the Most Followed Person On Instagram

16. Juventus (@juventus)

Meet the Serie A and Juventus stars on the official Instagram account of the club. Juventus’s Instagram page has one of the hugest surges among all the Instagram accounts in terms of followers.

Remarkably, 20 million of the 39.7 million followers have started following the club since the arrival of Cristiano Ronaldo, who is the most followed person on Instagram, making this page one of the accounts that have the most followers on Instagram in the non-celebrity category.

It’s not a surprise since currently, CR7 is among the most followed people on Instagram, with millions of fans.

17. ZARA Official (@zara)

See the latest collections of ZARA on their Instagram page. Starting as a simple retailer in Spain, Zara is one of the largest international fashion companies and one of the most followed accounts on Instagram.

18. National Geographic Travel (@natgeotravel)

Another great page of National Geography, only focussed on travel! National Geography Travel tries to bring the most interesting parts of the world to your phones. And honestly, it does a great job.

19. Louis Vuitton (@louisvuitton)

Louis Vuitton is definitely one of the most exciting Instagram pages to follow, with its most followed celebrity models on instagram and eye-catching posts. It started with box making, and now it is one of the leading luxury fashion brands in the world.

20. Premier League (@premierleague)

Wants to hear more about Manchester United, Manchester City, Chelsea, Arsenal, Liverpool, and other football clubs in England? Then follow the Premier League official account.

Other non-celebrities with the most followers on Instagram:

21. Tasty (@buzzfeedtasty)
22. adidas Originals (@adidasoriginals)
23. Manchester United (@manchesterunited)
24. H&M (@hm)
25. Adidas Football (@adidasfootball)
26. Dior Official (@dior)
27. Paris Saint-Germain (@psg)
28. LaLiga (@laliga)
29. 433 (@433)
30. BMW (@bmw)

These are the most followed accounts on Instagram, including brands and businesses. The following list contains the most followed people on Instagram among non-celebrities.

Popular Non-Celebrity Most Followed Instagram Accounts (People)

Here is a list of the top ten personal non-celebrities who have the most followers on Instagram:

1. Narendra Modi (@narendramodi)

Narendra Modi, the prime minister of India, is both the most followed Instagram non-celebrity Indian and politician on the platform.

2. Michelle Obama (@michelleobama)

The former first lady of the USA and the author of the best-seller ‘Becoming’ is the second most followed non-celebrity on Instagram in the personal page’s category. Mrs. Obama, always hugger-in-chief ー as she describes herself, ーis an active social Instagrammer, just like in real life!

3. +A (@maisa)

Maisa Silva is a young Brazilian TV host that has more than 47 million followers. Maisa started hosting on TV when she was a 6 years old kid!

4. Joko Widodo: 31.9 Million

And here is another president! For those of you who don’t know him, Joko Widodo is the president of Indonesia. As you can see, this list is all filled up with politicians!

5. Barack Obama (@barackobama)

Another famous Instagrammers non-celebrity is former president Barack Obama. With millions of followers but fewer than his wife. the popular former president of the united states is among the non-celebrity people who have the most Instagram followers in the personal account category.

Barack Obama mostly publishes posts about the social events that he attends, motivational speeches, and of course, his family.

6. Dan Bilzerian (@danbilzerian)

Mostly known for his lavish lifestyle, Dan Bilzerian has the most Instagram followers among gamblers and non-celebrity people. Showing off his Cruzes, parties, personal jets, castle-like houses, and of course, his lady friends on Instagram is enough to gain millions of followers.

7. Nusr_et#Saltbae (@nusr_et)

Nusret is probably the most popular chef and food-related account on Instagram. Known as #saltbea, Nusret is famous for his unusual gestures while serving or preparing food. Many celebrities go to Nusret Restaurants to see the special way that he adds salt to the food.

8. Sabrina Sato (@sabrinasato)

We have another TV presenter on the list of famous Instagrammers who has the most followers on Instagram among non-celebrities. Sabrina Sato is a Brazilian TV host who runs several shows, including her own show!

9. Amanda ????? (@amandacerny)

Everybody loves Amanda! She’s cute, beautiful, and, more importantly, makes you laugh! Amanda is even a UN ambassador.

10. Zach King (@zachking)

Zach King is a magician on Instagram! He makes the most creative videos that entertain you for quite a long time! Currently, more than 23 million people enjoy his tricks on their Instagram feeds.

How Do These Non-Celebrities Gain Such Massive Followings On Instagram?

These non-celebrities often gain their massive followings through consistent and high-quality content, engaging storytelling, and effectively leveraging relevant IG hashtags and trends to increase their visibility on the platform.

However, there are many different ways to achieve this goal: some get help from Instagram business tools, and some prefer to hire an account manager to manage their Instagram account.

And some people prefer to use some helpful tools to make managing tasks much easier, and this is where Instagram post schedulers, Instagram engagement pods, and many other 3rd party apps come to help.

How To Become A Non-Celebrity With The Most Instagram Followers?

We know it is improbable to become a non-celebrity who has the most followers on Instagram, but there is a huge but! It’s not entirely impossible. Let’s escape the first list (because they are all big brands and spend a fortune on brand advertising) and look at the second. Apart from politicians, there are still people who became famous and gained millions of followers because of their innovations or, in some cases, with a little bit of the chance!

For example, Nusret, the Salt Bea, became famous through a series of viral videos on Twitter. Before then, nobody knew him. He is now the most followed person on Instagram in this field.

You cannot expect to gain that amount of followers overnight or even in several months. However, you can start strong on Instagram and promote your current Instagram page in the most effective way. How? Let us show you.

Become One Of The Most Followed People On Instagram Using Aigrow

Anyone who wants to become a successful Instagrammer and gain many followers on Instagram needs to gain some help from experts. Because as you know, Instagram is a big big world with one billion active users.

AiGrow is one of the best Instagram growth services that will help you get through this hardship and engage Instagram followers who eventually become your loyal fans.

AiGrow Dashboard
AiGrow Dashboard

AiGrow provides several promotional tools and offers, such as VIP and PRO packages. It also enables you to search and repost your account’s most popular Instagram posts without any watermark. Not to mention that with its unique ‘BIO LINK’ tool, you can add unlimited external links to your bio and even individual posts and stories.

Final Words

For those who don’t like to follow celebrities and their complicated lifestyles, non-celebrity most followed Instagram accounts can be the best choice! Gaining millions of followers might seem like a mission impossible for you, but remember, the word impossible is actually I’m possible!

FAQs on Who Has the Most Followers on Instagram

1. Who are the most-followed people on Instagram?

Answer: Instagram, Cristiano Ronaldo, Kylie Jenner, Lionel Messi, Selena Gomez, The Rock, Ariana Grande, Kim Kardashian, Beyonce, and Khloe Kardashian are the most followed people on Instagram.

2. Are non-celebrities able to monetize their Instagram followings?

Yes, many non-celebrities with large Instagram followers are able to monetize their accounts. They can collaborate with brands for sponsored content, participate in affiliate marketing, sell their own products or services, and even attract partnerships with tourism boards or fashion labels.

3. Can non-celebrities become influencers on Instagram?

Absolutely! Instagram provides a platform for individuals with unique talents, skills, and passions to become influential figures. Non-celebrities can find their niche, create compelling content, and engage with their audience to grow their following and become successful influencers.

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