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Consider a tweet you’ve been working on for a long time, have revamped and polished hundreds of times and found to be a top-notch piece of content, but once published, it didn’t get the expected engagement. Except for the launch time, what else could be to blame? Posting catchy content or running a captivating campaign can only boost your brand’s presence when it reaches your audiences’ hands. However, it is essential to identify the best times to post on Twitter for better engagement and getting more Twitter followers.
Finding your tweets popped up at the top of your target audience’s feed demands a complicated set of factors that must be fitted together like puzzle pieces. Because of the latest changes made on the Twitter algorithm, the time you post on Twitter may be of less importance than before, but it is still a factor.
When Is the Best Time to Post on Twitter
Our analysis of three popular social media marketing businesses’ surveys shows no single ideal global time to post on Twitter. Therefore, keep reading the article to determine the optimum posting times based on your audience, industry, and time zone.
According to Hootsuite‘s study of over 30,000 social media posts, the following posting times consistently generate higher social media engagement than others.
Suggested best times to post on Twitter according to Hootsuite: 8:00 a.m. on Mondays and Thursdays/ weekdays at 6-9 a.m. PST
On the other hand, Falcon considers Twitter as a stress reliever from busy workdays. As a result, the best time to interact is at midday, when everyone is eating lunch, or in the mid-afternoon in the coffee break.
Suggested best times to post on Twitter according to Falcon: 10-12 p.m., 5-6 p.m. on Wednesdays and Thursdays/ 3 p.m. on Fridays
However, the data science team at Sprout Social conducted the most detailed study of its kind. Indeed, they look at Twitter as more of an up-to-the-minute informative platform rather than entertaining. They believe that marketers should prioritize their best content over others at peak hours in the graph below.
Suggested best times to post on Twitter according to SproutSocial: 9 a.m.– 3 p.m. on Wednesday/ Tuesday through Thursday 9–11 a.m.
Read more about Twitter: 13 Twitter Bio Ideas to Attract More Followers
Best Times to Post on Twitter by Industry
Different industries have different demographics; therefore, they get checked on social media at other times. We found Social Sprout’s results to be more precise because they’ve also examined how different industries’ engagement fluctuates across networks throughout the week.
Best Times to Post on Twitter for Healthcare
In 2020, the healthcare industry was confronted with an extraordinary quantity of information demand, which turned into one of the most globally widespread and engaged-with fields. People were continuously trying to keep up with the COVID-19 outbreak and find answers to their questions.
Best times: Monday 9 a.m.–noon, Tuesday 8 a.m.-1 p.m.
Best day: Tuesday
Worst day: Sunday
Best Times to Post on Twitter for Media
As you may have noticed during the 2020 US Presidential Elections, the majority of Americans rely on social media for news. As shown in the graph, people tend to catch up on the news quickly when they get up.
Best days & times: Monday 6 a.m. & 9 a.m., Tuesday 7 a.m.
Worst day: Saturday
Read more about social media: Instagram Followers App: 20 Safe & Free Apps
Best Times to Post on Twitter for Education
Since the lockdown, online education has become such a frequent experience that it wouldn’t be surprising if it eventually replaced in-person classes. Schools and colleges can also use social media to enhance their visual identity and showcase student life through video content.
Best times: Monday 6– 9 p.m., Thursday 10 a.m.
Best day: Monday
Worst day: Sunday
Best Times to Post on Twitter for Nonprofits
Just like you can see in the graph, there is no distinct peak posting time for this field, and engagement is distributed throughout a typical US workday. Despite Twitter, other social media platforms like Facebook, Instagram, and YouTube provide support and special services to eligible NGOs.
Best times: Wednesday 10–11 a.m., 2–4 p.m.
Best day: Wednesday
Worst day: Sunday
Read more about social media: 1000 Instagram Followers Free Trial
Best Times to Post on Twitter for Restaurants
While Foursquare, Instagram, and, of course, Google are all there, Twitter is unlikely to be users’ first choice for checking out nearby restaurants and reading reviews when they want to eat out. As you can see, Twitter activity is more unevenly distributed between weekdays in this field.
Best times: Wednesday noon–2 p.m., Thursday 8 a.m.–2 p.m.
Best day: Thursday
Worst day: Saturday
Read more about social media: What’s the Best Time to Post on TikTok
Best Times to Post on Twitter for Tech
Tech-savvies are increasingly using social media to research purchasing decisions. Brands can have a strong Twitter presence to make a solid digital tribe of their customers, increase engagement and eventually generate traffic to their website.
Best times: Monday 11 a.m., Tuesday & Wednesday 9 a.m., Tuesday 2 p.m.
Best day: Tuesday
Worst day: Sunday
Read more about social media: The Best Time to Post on LinkedIn to Get Better Results
Best Times to Post on Twitter for Travel & Tourism
Since travel and tourism rely heavily on pictures, its target audience is more likely to use visual platforms like Instagram rather than text-based platforms like Twitter. Although the industry was temporarily shut down due to the lockdown in 2020, the audience was kept engaged by the innovation of digital travel experiences.
Best times: Monday 10 a.m.–2 p.m., Wednesday 8–9 a.m.
Best day: Monday, Tuesday
Worst day: Saturday
Read more about social media: How to Mass DM on Instagram
Best Times to Post on Twitter for Finance
Money has always been a hot topic among global audiences who tend to keep up with worldwide news and markets. With all the stocks and cryptocurrencies, this topic is becoming even more heated on the internet. However, marketing for a financial institution is complex, and it takes a lot of creativity to talk about today’s unstable financial condition without making people curl up. According to the graph below, Twitter appears to be the best platform for financial marketing, with the most peak posting times, especially in the morning.
Best times: Monday and Tuesday 1–3 a.m., Friday noon–3 p.m.
Best day: Monday, Tuesday
Worst day: Saturday
Best times to post on Twitter for Hospitality
Hospitality brands include lodging, event planning, and theme parks, and are a broader version of travel, tourism, and even the culinary business. So, with all the travel constraints and limitations, the results of this niche don’t have to be all that different.
Best times: Wednesday 3–5 p.m., Thursday 10–11 a.m.
Best day: Thursday
Worst day: Sunday
Read more about social media: Predictions on the Best Times to Post on Instagram
Finding the Best Times to Post on Social Media
“Without data, you’re just another person with an opinion.” widely acknowledged statistician Edwards Deming said of the value of data. So, all you need is data, information derived from a thorough analysis of your target audience, to identify the best times to post across social networks for your brand. We’ve created a list of tips for brands looking to boost their engagement rates.
- Check your Twitter analytics to see when your content is most engaging.
Twitter Analytics provides you with a broad overview of your followers, their interests, and when they tend to engage the most. All this information allows you to post your followers’ favorite content when they are most likely to browse their feed, making it more likely that your content will be seen and shared.
Read more about social media: Top 10 Social Media Monitoring Tools Marketers Need
- Post in the time zone of your audience, not your own
An internationally famous brand based in Australia should never expect global reach while posting during peak periods in its local time zone. Two simple answers to the problem are to create separate handles for each target audience or to publish 24/7. You can use social media schedulers to do it more neatly, which lets you schedule your tweets in advance and automatically post them at the specified time and date.
- Don’t be afraid of trial and error
You shouldn’t let yourself down after not winning expected engagement while posting in the peak posting times. Don’t be afraid of publishing in different periods using the insights Twitter analytics gives you. Unlike Facebook analytics, Twitter does not provide you with a precise signal of the optimal time to post. However, by doing trial experiments, you will be able to determine the optimal timing.
Wrapping Up
Since social media is constantly changing, and the demographics of each industry are unique, finding a universal optimal time to post on Twitter seems impossible. However, data will light your path and provide you with insight into the optimal posting times in your own business.
