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If you are an Instagrammer, I bet you daydreamed about going viral on Instagram. But we all know what a challenge it is to publish viral Instagram posts.
Are viral Instagram posts beyond the reach of you?
Is there like any secret formula behind viral Instagram posts?
If others can go viral, why wouldn’t you?
Instagram has 400 million active users per month and many of Instagram accounts would kill to attract the attention of these users. So regarding the existing competence, you can not just post and expect your posts to go viral. But to go viral, where to start?
Here you are going to read about:
When your followers see your post and like it enough to share it with their friends, their friends like it enough to share with their friends and this process goes on for a while and your posts get spread among Instagram users like a contagious virus, your posts go viral on Instagram.
To publish viral Instagram posts, you must pass the requirement. You must;
Going viral on Instagram is so tempting that everyone wants to publish Viral Instagram posts. The ability to have that kind of power to touch a majority of Instagram users on a deep level. But what is your real reason other than that?
To answer this question, you must be very honest with yourself. What is your ultimate goal? Whatever it is, can’t you just achieve it with other ways around?
To get viral on Instagram you must spend a lot of effort and time and money. Maybe with half of that time, energy and money you reach your ultimate goal.
If you want to publish viral posts, you must be an Influencer or at least micro-influencer in your niche.
The engagement rate of your Instagram post is the number one indicator to see if your posts go viral on Instagram or not.
A high engagement rate can not be built overnight. You have to work on it a lot. All the fundamental rules to increase the engagement rate aside, consistency matters a lot.
Getting viral aside, consistency matters if you wanna engage your followers. To increase the engagement on Instagram, you have to come up with a regular basis.
But you know that being online all the time is so time-consuming. You either have to spend a lot of your precious time on posts and stories and hashtags, or you must pay someone to be in charge of your Instagram account(s).
Well, I have a better idea to be consistent on Instagram and finally increase the ER. Schedule your posts and stories ahead of time with an Instagram scheduler.
As a matter of fact, AiSchedul is more than just an Instagram scheduler. But here I just mention the features that help you to increase consistency and ultimately the engagement rate.
Features of AiSchedul
Sign Up in AiSchedul
Connect Your Instagram Accounts with AiSchedul
Here I don’t wanna bore you with the ways you can get more real followers on Instagram. Just to the point, I would say if you have less than 30K followers, you have difficulty going viral on Instagram.
Interact with other influencers and create a network. When you want to publish your Viral Instagram posts, they can help you.
You have all these prerequisites to publish Viral Instagram posts? Well, you are not finished yet.
There are two secrets to publish viral Instagram. No Instagram posts go viral without these two. And they need to occur simultaneously. But what are they?
You know that being seen and liked by 35000 followers does not make your posts go viral on Instagram. Your content must be seen by these number of followers, then they must send to their friends, their friends must share with their friends and this process must be going on for a while like Corona Virus. But how is it even possible?
The answer to this question is the content. Your content must have the potential to go viral on Instagram.
It must be something valuable to the majority of Instagram users, not just your followers or followers of your niche. Can you make content that touches the majority of people? Think about it. Because not all contents and topics can strike a chord in the hearts of the masses to garner hoards of likes and comments.
Instagram platform does put a bigger focus on videos because it has been proved that people engage more with videos. I am not saying that pictures are incapable of virality. I’m just saying videos have better chances to viral on Instagram.
Let’s imagine that you have a pet shop and you know that the content is so good that it goes viral on Instagram. But the day you publish it on your accounts coincide with the day that news says Corona Virus got its way to this country too.
I assure you that your post does not go viral on Instagram. What I wanna say is that there must not be something bigger that day that overshadows your content. That is why I say timing matters.
To understand it better, pay attention to the posts that are going viral these days. They are all related to CoronaVirus. These have the potential of virality. But no other content has gone viral these days.
If your posts get viral on Instagram, you gain at the very least 2000 new followers which mean more brand awareness, and depending upon your business, your sales do escalate.
You might try on this matter and you fail, but do not give up because the outcome definitely is worth giving it repeated shots to publish Viral Instagram posts.
Think about it. What will happen if your posts don’t go viral on Instagram? In the worst-case scenario, you’re going to see some pretty amazing results out of your failed attempt of going viral on Instagram.
Try and fail enough to know the taste of your Instagram users and take full advantage of the analytics of your Instagram page. Sooner or later your posts go viral on Instagram.
I do believe that lessons are learned so much better with examples. If you wanna learn to publish Viral Instagram posts, learn from those who did. Be inspired by Viral Instagram posts in your niche.
Here are examples of Instagram viral posts.
At the end of March 2020, this video went viral on Instagram and other social media platforms.
There is no better time to talk about Corona, is it?
Corona is a sensitive topic these days and it does not limit to one country.
Arts have this potential to be noticed more than any other content.
The music gives the hope of the better day that people again get together.
The video targets native speakers of all these languages. The target community is large.
In 2019, Greta, an environmental activist, abandoned school to protest the incapability of authorities.
Although she was underaged, she showed up as a hero and questioned authorities.
There are several ways to find Viral Instagram posts which I tend to explain. So try them with me.
For sure, the explore page is the best place to find Viral Instagram posts. And the process is easy. Search your niche and you see the viral posts relating to your niche on Instagram.
This is another way to find Viral Instagram posts. Find the influencers of your niche, then follow these steps.
Hashtags have a very good chance to find Viral Instagram posts. Use them.
With hashtags, you not only can find Viral Instagram posts but also you can find the influencers in your niche.
I would say no, but according to the studies, publishing viral posts of other Instagrammers can increase your sales, the ER of your post. But I still think it is a better idea to try yourself to publish Viral Instagram posts.
If you wanna publish viral posts of other Instagrammers, make sure that you give the proper credit to do so.
We tend to believe that bigger shots are only possible for superhuman with some sort of superpower abilities. As an instance, we think publishing viral posts is beyond us while it is absolutely possible to go viral on a relatively consistent basis. Come up with a niche-relative content with potential of virality and be consistent about it.
AiSchedul, which is a free scheduler tool, helps you with the required consistency to go viral.