If you are a real estate agent, then you probably already have an Instagram account, and if you do not – it is time to start one. Instagram has become a recognized way to gain interactions with potential buyers and renters.
Gaining occupants for your next property might be difficult if you are relying on a medium like Facebook, your website, or a property aggregator. We have put together a list of best Instagram practices for estate agents to improve your journey on Instagram. Instagram is a widely used platform boasting over 1 billion users and 500 million daily users on Stories.
Instagram users are highly active and enjoy innovative content, and it is the perfect platform to display the fine details of your latest listing.
Here Are 8 Instagram Practices to Help You Grow Your Instagram Real Estate Page
1. Plan your content
Content planning has become central to creating a highly active and engaging account on Instagram. Once you decide on your goals, you need to create a weekly plan of how you will post content. Instagram can function as a brilliant extension of your portfolio and offer potential homeowners an experience of what their next home could feel like. Plan a mix of Instagram posts and stories for on a weekly basis and use a free scheduler tool to schedule your posts ahead of time. this way you don’t have to worry a bout missing a day, or forgetting to post at the best time of the day.
The beauty of Instagram is that it can help you reach your target market through the use of hashtags and the text you choose you to use.
Your weekly goals should entail conducting a review at the end of each week to review what works and what does not work. Ideally, your account should showcase a property and your ability to sell property so you can reach buyers and sellers alike.
2. Grow your followers base
To market your real estate listings on Instagram, you need to have a follower base of people interested in your business. The second metric is your engagement rate. Putting these two together, you will need real and engaged followers to be able to make money from you Instagram page. To grow your followers organically, you can get help from Managed Instagram services like AiGrow. They are offering a VIP program that guarantees your followers’ growth in an organic and targeted way. Fortunately, the service comes with a week of free trial. You can sign-up from here and test the results yourself.
3. Know your target market
Knowing your target market is one thing, but how they use Instagram is another. Getting to know your potential client is essential, and posting content that resonates with them gives you an added advantage.
Real estate agents need to consider a few factors, such as age, gender, income, marital status, and family dynamics to market the ideal properties to their market.
Instagram is an excellent platform to find buyers and renters based on your posts because people who use the platform check it quite often. Homeownership has become an ongoing conversation among millennials, and most of them are looking for a home that suits their lifestyle.
This means that your Instagram posts are not merely marketing a house, but a home that can bring about an improvement in the buyer’s life in one way or another. Thus, you should never lose touch with the target market, know them from their preferred dialect to their selection of hashtags and what they prefer to see when it comes to real estate. Instagram experts at AiGrow can help you find and interact with your target market and close more deals on your behalf. try their VIP managed Instagram service, they guarantee 500 new, organic an niche targeted followers to your page per month.
4. Make your page official
Since introducing its option for a business, Instagram has simplified the way companies use the platform for marketing their services. You can also sign up using your details from your Facebook business page, making it easy to link the two.
At times, real estate agents use their personal accounts to market properties, which are not advisable. Your friends and family may support your business in one way or another but are unlikely to buy property from you. You also want to create a professional impression devoid of cute baby pictures and family barbecues.
Keep the two separate. Of course, you can add your personality to your business page by creating business-related content such as profiling your career and achievements once in a while. In as much people enjoy human touch, professionalism appeals when it comes to making life-changing decisions like buying a property.
5. Write like a pro
With Instagram being a visual platform, users tend to underestimate the power of well-written captions and bios. Your writing needs to be as compelling as your imagery and carefully select the words you use in describing your business and any property you are selling on the market.
Part of writing brilliant content lies in your selected target market and understanding of their needs. However, no matter the target market, proper spelling and grammar go a long way, as does content that is easy to read and understand.
There are many ways to play around with words to ensure that you get the message across of how you can simplify the viewer’s property hunting experience.
If you are also studying while running your business, you can use essay writing service Australia to get ahead. Good writing is a reflection of how seriously you take your business and your willingness to address potential clients coherently.
6. Use Eye-Catching Photos
This is obvious, as a visual platform using good photos and professional images of yourself is essential. On Instagram, you are competing with a lot of professional photography and beautiful images. Thus, you should invest in a good camera or a phone with a good quality camera. Your photos should be clear and focused and appeal to the eye.
Even if someone is not necessarily looking to buy property, they may be attracted to the images and follow you to see rich content. Professional pictures are also an excellent way to properly showcase properties you are selling and you can also include videos that take users through a house you are selling.
A good photo in your bio is also important, and if you are using one of yourself, make sure that it is professionally taken.
7. Use the right hashtags
Hashtags have become central to success on Instagram because it is likely to be how people find your page. At times, people follow a particular hashtag and receive new related photos in their feed.
You can research hashtags in the real estate industry to get an idea of the different hashtags you can use on Instagram. Hashtags are also a good way for you to conduct research on real estate trends and the market you are competing in on Instagram. you can also use a hashtag research tool to help you find the best hashtags for your posts.
Some ideas for hashtags can include the name of the area (#NewYorkLofts), your agency, the industry (#RealEstate or #Realtor) and others like #NewListing, #JustListed, #JustSold, and #ForSale. Hashtags allow people to find your content faster and determine if they want to engage with it so build a solid strategy around it.
8. Consider Instagram as part of the sales funnel
Instagram content should be used as part of an overall campaign rather than a campaign on its own. It is a tool that increases brand awareness, so the insights you gain from the platform can be applied to other aspects of the business.
This also means that your content should prompt a user to take a certain action, such as visit your website or give you a call. Your content does not always have to the sale or rental of a house but can also be informative and inspirational. People resonate with brands that are cognitive of the human experience as a whole.
You can use tools like Canva to create beautiful posts that combine text and images for your quotes. Another way to connect to users is by regularly updating your stories and going live. Perhaps you can consider doing live walkabouts on certain days.
9. Use Instagram Ads wisely
There are a variety of paid advertising options to choose from on Instagram, which allows you to engage with potential clients and buyers. You need to decide on a monthly budget for Instagram advertising and decide on optimal days and times to advertise. There are also options to choose from, such as the carousel ad option ideal for showcasing a new home’s features.
A recent addition is the Collection format that allows you to create an ad using an existing post and this is ideal for a property you may be struggling to sell. It is also important to correctly use geo-targeting as this is the backbone of your campaign and business, targeting people in specific areas.
Instagram has become one of the world’s leading social media platforms that help people market their businesses. The platform is increasing in popularity and has become quite popular among the young and old.
The wide range of users allows you to target potential clients who are looking for a home. The platform has grown to accommodate all types of businesses and real estate is one of the industries that can only stand to benefit from using a platform like Instagram. Although growing an Instagram page can be difficult, getting help from Insagram experts may result in a better and quicker way of growing. They will find related and targeted followers whom have a high potential of being your customers. To give these services a test, you can try a week free trial of AiGrow VIP service and test the results yourself.
Susan Saurel is a full-time copywriter and digital marketer from Houston, Texas. She works remotely to fulfill her dream of traveling the world to meet new people and learn about different cultures. She shares her knowledge and ideas about marketing trends through her blog and podcasts.