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One branch of marketing that can be conducted by influencers, bloggers, publishers, and content creators is affiliate marketing. It enables influencers to promote a particular brand, product, or service and receive a commission in return for any clicks or sales. Affiliate marketing has different forms from sharing a discount code or simply prompting the audience to visit the web page using a trackable link. This affiliate link can be added on Instagram bio, story, and IGTV description and you can earn from the traffic you will direct to that web page.
Becoming an influencer on Instagram is no easy task. But when you finally get to that point, you have many opportunities to make money. One huge opportunity is to become an Amazon affiliate. In the US only, Amazon sellers sell roughly 4000 items per minute! A quick look at Amazon statistics will surprise you for sure. Since Amazon is a reputable retailer company all around the world, there are no worries or lack of trust. As a result, you can confidently share links with your followers. There is a variety of things you can promote on Amazon so just dive into it and enjoy up to 10% in affiliate fees by Amazon. Since Amazon is so huge, the associate program is massive accordingly. That is why many influencers like to take part.
Read about why Amazon affiliate marketing on Instagram is beneficial for you.
Not all the categories of physical goods grant you a 10% affiliate fee. But as there is a long list of categories, you can definitely make sure that your link will lead to tones of sales, depending on how famous you are on Instagram.
Amazon is such a differentiated convertor into customers among other online retailers. Taking a look at Amazon advertising stats tells you that the Amazon PPC conversion rate, which is a ratio of total conversions over total clicks, is about 10%. This is true while typical e-commerce companies hardly get their PPC over 2%. As a result, it can be said that Amazon has already proved to be an expert in turning its visitors into customers in comparison to any other online platform. So, you do not need to think about whether you are risking your time and reputation.
Another advantage is that when you direct a volume of traffic to Amazon, you can get a commission on whatever they buy within 24 hours limit. Among the billions of products available on Amazon, there might be several things that your followers find interesting to order. When people buy more on Amazon, it is both you and Amazon itself as beneficiaries. Yes, a pure win-win! So, Amazon has used its smart AI strategies and technologies to keep the buyers engaged and pursued to buy ‘one more’ product.
As every flower has thorns too, Amazon Affiliate Marketing on Instagram has some disadvantages too.
Amazon has a difficult legal basis for its Associates Operating Agreement. You must read it carefully because there are severe consequences for the influencers in case of abuse. This is still understandable but the fact that they keep updating the agreement is hard to follow.
The percentage of affiliate fee differs among categories of products on Amazon. So, check first if you get as much as you expect and then start an affiliate marketing.
Though Amazon has a lot of sales products, it still lacks some digital programs which make it inferior in this case towards other markets like Clickbank.
As set forth in the Associates Operating Agreement (Associates Program Policies), “You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).”
According to Associates Program Policies, “You will not display or otherwise use any of our customer reviews or star ratings, in part or in whole, on your Site unless you have obtained a link to that customer review or star rating through PA API and you comply with the requirements for PA API described in the License.”
According to Associates Program Policies, “You will not display on your Site or otherwise use, any Program Content to advertise or promote any products that are offered on any site that is not an Amazon Site (e.g., products offered by other retailers). You will not display on your Site or otherwise use any data, images, text, or other information or content you may obtain from us that relates to Excluded Products.”
According to Associates Program Policies, “Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your Site may change, your Site may only show prices and availability if: (a) we serve the link in which that price and availability data are displayed, or (b) you obtain Product pricing and availability data via PA API and you comply with the requirements regarding use of PA API in the License.”
So, sign up first on Amazon or you have to wave goodbye to your commission. You should also identify yourself as an Amazon affiliate on your Instagram profile.
Read it carefully and comply with it.
Now that we have known about affiliate marketing and Amazon Associate Program, it is time to get back to the main subject. Here you will read about Amazon Affiliate Marketing on Instagram.
You can refer your followers to your bio in the caption of your post(s) and ask them to check it for online shopping through Amazon. But what if you already have a link in your bio to your own website and you do not want to remove it – because Instagram does not allow for more than one link in bio? Well, here is a great solution by the AI intellectuals! As you sign up on AiSchedul for free, you should log in to your Instagram account and then explore among the many Instagram tools it provides you with. One of these options is Bio-Link. Using Bio Link, you can add more than one link to your bio. But how? Bio Link is your treasury of links! So, you add a Bio Link to your bio in which your other URLs are shown. Watch this short video for a better understanding of how it works:
Another place on Instagram to leave an affiliate link is Instagram Story. Stories are a popular feature of Instagram where users share everything several times a day. As an influencer, you first have to get high engagement on your stories (and account generally) and in the next step, you can think of sharing an affiliate link on your story. Swipe Up feature is not available for accounts with less than 10k followers. So, you should have a large audience and engagement to use this feature. However, other accounts can still access Swipe Up feature even with less than 10k followers. But we recommend that you first try to grow your Instagram story views organically and then use this feature.
As said before, Amazon affiliate marketing on Instagram is not limited to using affiliate links. Another technique is using coupon codes. So, when you introduce the product, you just have to add your Amazon promotional code to your engaging caption or add it to your picture via designing tools like Canva or Adobe Spark. You can also add the code to your bio if you do not already have a link over there.
Using hashtags is an indirect way of leading your audience towards your Amazon affiliate link. Apart from your current followers, you should bring other users into the process. By using relevant hashtags, you open channels to the audience out there. Remember to have Instagram hashtag tips in mind or use hashtag apps to step away from wrong hashtags. You can use 10 hashtags per story and 30 hashtags per post. The more the engagement of your page is, the higher the chance of the success of your Amazon affiliate marketing.
Searching for multiple hashtags might not be easy for everyone. With AiSchedule, you can search for multiple hashtags in addition to a lot of other promotional tools it provides you with. All you need to do after logging into your Instagram account is to go to the ‘SCHEDULER’ section and upload the picture you want to post. Type your caption and the next box is where you should enter your hashtags. The red button of ‘Search Hashtag’ above the box allows you to type your keyword and offers you 30 hashtags in the same category. But remember to type different keywords to get different hashtags. Because using all 30 offers of one keyword makes it impossible to add other hashtag categories.
Mention other accounts that are in any way related to your affiliate post or story. Make a careful research about who to tag because you do not want to ruin your work by spamming. Not only it gives credit to your content, but also you show them that you need to grow your post or story view. So, perhaps some of the accounts that you have mentioned share your content which will win you a huge lot of followers if you have a follower absorbing page. You can always look for creative accounts on Instagram and get ideas for your own account.
You can turn your post planning to a contest and get many returns from your own followers. People love prizes and gifts and that is why running Instagram contests is so popular. So, by creating an opportunity that ensures them that they can win something by mentioning at least one of their friends under your post, for instance, you can get a lot of engagement and reach within a few hours. This would lead to more clicks on your Amazon affiliate link or more use of your coupon code.
Save your Amazon-related affiliate marketing stories in the Instagram story highlight. So, if any new follower joins you, they would check your highlight. Moreover, if your current followers ever needed to get back to your stories even after the time limit, they can find them in the highlight section. In addition, it is a credit to your page too so that others will know that you had a collaboration with Amazon at some point(s) in time.
Before thinking about Amazon affiliate marketing on Instagram, it is wise to first grow your Instagram account. However, if you are already well-established, follow the above-mentioned tips and guidelines for a better result.