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How to Create Content for an Instagram Marketing Strategy?

Social media marketing is popular among businesses because it brings real results. The way social media marketing can impact your business is that it increases brand awareness, brings more inbound traffic, increases conversion rates, improves search engine ranking, and much more. If you aim at the most trending social media platform for marketing, you should head to Instagram.

Instagram is one of the most popular social media platforms. 71% of all businesses in the United States are already using the platform. People highly rely on brands’ content on Instagram. The reports show that 83% of Instagram users decide whether to purchase a product or service after they see it on this platform. How you present your business on this social media network can affect your sales rate and bring you more brand authority. For that reason, you should consider the following content creation tips.

Revise Your Followers’ Content

The content your followers post can tell you a lot about their interests. Their content can give your insight into their preferences, what type of content they repost, whether they prefer humorous content or more artistic ones.

If you already have an Instagram profile, revise your followers’ content as their interest can change over time. In case you are new to the Instagram community, more work awaits you.

First, you need to determine your audience’s demographics. You might already have this data since it is relevant for all marketing channels. Another way to find your target followers is to check the competitors’ followers. While you’re on your competitors’ profiles you can also take a look at the type of content their followers prefer. Also, to ease this step, you can start using one of the best paid apps for Instagram growth.

Keep Up with Trending News

What drives engagement on Instagram is trending topics. In the social media world, you have to keep up with what everyone is talking about. Trends come and go fast and you need to stay up to date.

Users will be more interested in your content if you deliver timely news and interesting topics. Use tools like Google Trends which will inform you of all the relevant news. It will give you all the information you need.

Trending news will give you an inexhaustible source of information. Make sure that you use hashtags because they will make your posts more discoverable.

Organize Contest and Giveaways

One of the best marketing strategies on Instagram is to run giveaway contests. Contests and Giveaways are entertaining content that users will love. They give users a chance to win something and you can present yourself as a giving brand.

Through giveaways and contests, you will promote your products and attract more interest to them. Users will jump to the opportunity to try the product out for free. You can also encourage the winner to leave a review if they are satisfied with their reward.

The amazing thing about contests and giveaways is that they can bring you a lot of user-generated content and more followers. The requirement can be that users have to follow you on social media and to enter the contest they need to create a fun photo. Repost the user’s photos and you’ll have lots of reusable content that will promote the love for your brand.

It is true that giveaway contests take a lot of time to run. But using some apps like AiSchedul you can easily automate your Instagram giveaways.

Actually, using this Instagram management tool, you can:

  • Schedule and share announcement posts
  • Share posts on multiple Instagram accounts simultaneously
  • Automatically DM the contest winners
  • Share the posts on stories as well

and much more than this. So, try it for free right now and run your first Instagram contest.

Gather the Needed Tools and Equipment

Serious brands pay extra attention to the posts’ quality. In that way, they show their dedication to their followers. If you want to retain the users’ attention you have to create high-quality posts.

To achieve that, first you need to have all the necessities. Some of the things you should focus on are:

For example, you can think of motivation quotes and rephrase them with the help of a professional writer. Create a nice post design for the quote and win over your audience with inspirational messages.

An idea is not enough if you don’t have good equipment to back it up. Ensure that you have everything you need before you start creating posts.

Listen to Your Audience through Polls

Polls are both entertaining and informative. With polls, you will show that you care about your audience’s opinions. Not to mention that you’ll have first-hand information about what they want.

Instagram has created the option of using polling stickers on Instagram Stories. The idea was happily welcomed by both brands and users.

Feel free to ask your users anything from casual questions like “What’s the first thing you do in the morning?” to brand-related inquiries such as “Which colors should we use in our rebranding campaign?”

Turn to polls for building a closer relationship with your followers.

Additionally, use AiSchedul to automatically respond to comments and communicate with your followers more and more!

Make Videos

Interactive content is highly appreciated among users. As people’s attention span is getting shorter they are navigating towards content that keeps their attention longer.

With this change, videos have seen rapid growth in popularity. Their engaging nature entertains the users and introduces them more closely to the brand.

Some examples of videos you can post on Instagram are:

  • Meet our team video
  • Product presentation video
  • Unboxing video
  • Behind the scene video
  • How-to tutorial video

Instagram videos have a limited timeframe so for longer videos turn to Instagram TV (IGTV). If you’ll be making longer videos it is best that you make a script. Find professional writers on prominent writers’ services like TopEssayWriting. You can read a review of TopEssayWriting beforehand to see people’s experiences with this service.

Moreover, if you don’t want to waste time on transferring videos from your desktop to your mobile phone, use AiSchedul and post videos on Instagram using your pc.

Create Instagram Stories

Instagram Stories are the perfect way of sharing casual content and can be concerned as an Instagram marketing strategy. Posts on Instagram feed are permanent which limits your choice to high-quality content. When a new user comes across your profile they should admire your content quality and authenticity. That’s why you have Stories that disappear in 24 hours to experiment with content.

For example, you can post humorous photos of your team members or a teaser for your new product. Use Stories to create a more personal relationship with the users.

Allow the users to see that there are hard-working people behind that business profile. Humanizing your brand can work wonders in increasing users’ loyalty.

In addition, to create amazing stories, add clickable links to Instagram stories, and share them on desktop, try AiSchedul for free and perform better than ever!

Team Up with an Influencers

Followers rely on influencers’ recommendations for their future purchases. The power of influencers is growing as more brands turn to them for their social media campaigns.

When someone mentions influencers your thoughts might go to celebrity influencers whose posts cost thousands of dollars. However, there are more affordable options such as cooperating with micro and nano-influencers. Nano-influencers have up to 5,000 followers and micro-influencers have between 1,000 to 100,000 followers.

Their followers base might be smaller but their engagement is higher. This can make them more effective than influencers with a larger followers base. With influencers on your side, you’ll have relevant social media personalities vouching for your products.

Final Thoughts

Creating content for your Instagram profile is an important process that influences your overall Instagram marketing strategy. You can plan out each detail, but if you don’t create high-quality content regularly you’ll plan will be in vain.

Take time with content creation and ensure that it matches your audience’s interests. Remember that in every type of content you need to add your own touch and make it original.

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