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When it is time to rebrand your business, you need to make sure that you are planning everything as carefully as possible. Social media marketing is vital in 2020 and when it comes to doing a rebrand, you need to make sure that you are utilizing it as much as you can.
In this article, we are going to give you some of our social media marketing tips for rebranding in 2020. Keep reading to find out more.
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Here’s what you have to consider:
While many companies believe that rebranding should involve development first and then marketing second, this is not the case at all. The identity verification service company Cognito HQ recently rebranded and merged two products. On their site, they even discussed the importance of having the sales and marketing team in discussions from the very beginning. Make sure to take this tip on board when rebranding and don’t let your social team miss out on anything.
While it can be tempting to rebrand across as many channels as possible, you need to make sure that you are using the right channels for your business. Some channels like Facebook and Instagram work better for some brands over Tik Tok or YouTube. It is important that you understand the kind of social media channels that works for you and what your target audience is using. Don’t waste your rebranding efforts and budget on the wrong channels.
One of the best social media marketing tips for rebranding that we can give you is to encourage as much engagement as possible. Rebranding could cause problems when it comes to brand recognition on social channels and so you need to keep your customers involved every step of the way. Talk to your customers, reply to their comments and get them involved. The higher the engagement levels, the better the results.
The great thing about social media marketing is that it is very cost-effective. Apart from the odd ad spend and the cost of your social media department, you can get a long way without spending too much money on your social media marketing. Of course, you need to make sure that you are using your budget as wisely as possible. Remember that this is a rebrand so spending a little extra cash won’t hurt, as long as your content is effective.
If you are planning on rebranding your business in the coming year then you need to think carefully about the social media marketing strategy that you have in place. Think about how you can encourage engagement and how you can get your social team involved from the very beginning. If you can follow the advice that we have given you in this article then you should be able to achieve the desired result. Hopefully, you’ll rebrand with style and continue with all of your success in 2020.