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How to Add an Instagram Hyperlink: The Ultimate Guide

I don’t want to start my article with “What is a Hyperlink on Instagram” or even “What is a Hyperlink” to gain some SEO benefits but waste your time. I’m going to jump right into it and show you all possible ways of adding a hyperlink on Instagram. Just to make sure that we are at the same place, any clickable link to an external URL is called a hyperlink, right? So let’s start.

To give it some structure, let’s say you have 4 main options to hyperlink on Instagram:

  • Hyperlink in your Instagram bio
  • Add a hyperlink to your Posts and photo descriptions
  • Hyperlink in  your Instagram stories
  • Hyperlink in IGTVs

At the end of the article, we have also answered some FAQs of Instagram hyperlinks.

#1 How to Hyperlink in the Instagram bio

Your first option to add a hyperlink on Instagram is your bio. Instagram bio is like the homepage of a website; people may find you through one of your posts or stories, and their next action would be to visit your homepage. So try your best to create a catchy Instagram bio in order to increase your followers and engagement.

Fortunately, Instagram allows you to add a hyperlink in the bio description. You can easily add any URLs to your bio from the path:

Profile >> Edit Profile >> Website

on your phone or even desktop. There you can include any hyperlinks you wish to drive the IG traffic to. It can be your shop and eCommerce website, your blog, your youtube channel, your Facebook page, or any other addresses you wish to link to from your bio.

However, there is a limitation here; you have only one place for one hyperlink! But what if you want to have multiple hyperlinks in your bio at the same time? Is it possible at all?

Well, we should say that Instagram officially does not allow for multiple hyperlinks in your bio, but there IS a solution for that:

> How to Hyperlink Multiple Links in your Bio

For each and every limitation by Instagram, there are some 3rd party developers to help. The same is for our case. Using some tools like myURLs.Bio, you can create a landing page, including as many hyperlinks as you wish. Then simply hyperlink that LP in your Instagram bio and you can have all the same URLs in your bio at the same time. Take a look at the @socialpros.co Instagram account, where I have a hyperlink of hyperlinks in my bio description.

If you wish to use myurls.bio for your hyperlink purpose, you can create a free account from here.

#2 How to Hyperlink in Instagram Post

Hyperlinks in Instagram posts!!! I would call it a shame for Instagram since it does not officially allow users to put a hyperlink in posts (photo descriptions). You can hyperlink in youtube videos, you can add hyperlinks in your Tweets, you can hyperlink your Pinterest pins, but not on Instagram posts! I’m sure that almost all Youtubers, influencers, e-commerce owners, and bloggers will agree with me that this lack of hyperlinks in Instagram posts is bothersome. But don’t worry. As we said, we have a solution for every limitation.

There are some ways to hyperlink on Instagram posts, each with some pros and cons. Below you can see and compare all the available options and then decide to go with the one you like most.

> Hyperlink in Instagram Shoppable posts

A recently-introduced feature of Instagram is the shoppable post. If you have a business of selling physical goods and your business succeeds in complying with Instagram merchant agreement and commerce policies, then you can use this feature. Besides the restrictions on qualifying accounts to use the tool, the set-up needs lots of efforts. So I think you are not interested in this option to hyperlink your Instagram posts. So let’s move on to the next option.

> Don’t Hyperlink, use Link in Bio

An alternative solution here would be to refer people to your bio hyperlink. This is a widespread method between Instagrammers who wish to hyperlink in their posts. So simply place your hyperlink in your Instagram bio and write down “Link in Bio” under your posts. Don’t worry about the number of links, as mentioned in the first section, there is a hack to let you add multiple hyperlinks to your Instagram bio.

However if you want to ease the process for your followers (which will result in a higher conversion rate), you can use a hack like this:

> HyperLink Hack for Instagram Posts

Instead of writing “link in bio” which in most cases does not attract users to open your page and then proceed with clicking on your bio hyperlink, you can use the mention feature. You can simply mention your own Instagram account, (or another acc created for this purpose), and ask people to click on it and reach the link. Here’s an  example:

Here’s my link!

Tbh, I don’t like any of the previous methods myself, but the next one:

> Hyperlink Instagram posts from your Bio hyperlink

Yes, you read it right! Using myurls.bio (by AiSchedul), you can connect your Instagram posts and stories to any external URLs, inside your Bio hyperlink. although this is not as convenient as placing the hyperlink directly under your posts, however, it is much better than any of the previous methods. Take a look at the video below to see the details and learn the setup:

#3 How to Hyperlink in an Instagram Story

Instagram stories give you another opportunity to hyperlink on Instagram. Although I never admire Instagram, it has done some good job here.

Instagram officially allows you to hyperlink in your stories if and only if:

  • You have a verified Instagram account (with a blue tik ✓) OR
  • You have a business account with over 10K followers.

If you meet any of the conditions, then you can simply add a hyperlink to your story (the swipe-up feature).

But what if you don’t? Are you deprived of adding hyperlinks to your Instagram story? Well, not!! Don’t forget that there is a solution to every Instagram limitation.

The solutions here are the same for those of post hyperlinks. If you have already read the previous section, simply skip these 3 methods:

> Don’t Hyperlink, use Link in Bio

An alternative solution here would be to refer people to your bio hyperlink. This is a widespread method between Instagrammers who wish to hyperlink in their stories. So simply place your hyperlink in your Instagram bio and write down “Link in Bio” inside your stories that you wish to hyperlink. Don’t worry about the number of links, as mentioned in the first section, there is a hack to let you add multiple hyperlinks to your Instagram bio. (read the first section again)

However if you want to ease the process for your followers (which will result in a higher conversion rate), you can use a hack like this:

> HyperLink Hack for Instagram Stories

Instead of writing “link in bio” which in most cases does not convince users to open your page and then proceed with clicking on your bio hyperlink, you can use the mention feature. You can simply mention your own Instagram account, (or another acc created for this purpose), and ask people to click on it and reach the link. Check out the highlighted story on my page @socialpros.co.

And the best solution would be to:

> Hyperlink Instagram Stories from your Bio hyperlink

Yes, you read it right! Using myurls.bio (by AiSchedul), you can connect your Instagram Stories to any external URLs, inside your Bio hyperlink. although this is not as practical as placing the link directly under your stories (swipe-up), it is much better than any of the previous methods. Take a look at the previous video (if you have not) to learn how to set it up for free!

#4 Hyperlink in IGTV Videos

The last and let’s say the least-used option is to place your hyperlink in your IGTV videos. IGTV (Instagram TV) is a new feature by Instagram which DOES have the option to include a hyperlink in the video description (the same as youtube). So you can simply add your URL and your hyperlink will appear under your video description.

FAQs of Hyperlink on Instagram

With all the previous notes in mind, here we are going to answer the frequently asked questions around Instagram hyperlinks.

> Why Instagram won’t hyperlink my website in bio?

This is certainly an issue! From your side or Instagram. Make sure that you are placing a valid URL in your bio (paste it in your browser to see if it loads). Make sure that you are placing your link in the “WEBSITE” section of your profile, not the description section, and finally, make sure that you are using the last version of the Instagram app.

> Can you Put a Hyperlink in an Instagram Post?

As mentioned earlier, Instagram does not officially allow for hyperlinks under posts. You have to use shoppable posts (if you are qualified to) or you have to use one of the hacks mentioned earlier in the article.

> Can you Hyperlink a call number on Instagram?

All previous notes on Instagram hyperlink options apply to any kind of links and hyperlinks. If you wish to place a clickable phone number in any of the places mentioned above (your bio, your posts or stories), you have to first make your phone number a clickable link and then place that hyperlink anywhere on your Instagram.

> Does Instagram Adds have hyperlinks?

No, they don’t!!! Instagram ads just help you to better reach out to your target audience. They do not provide a hyperlink option for you at all.
Note: Instagram ads differ from Instagram shoppable posts! As explained earlier, you CAN use Instagram shoppable posts to include a hyperlink in your posts, but the same is not available with ads.

> How to Hyperlink a youtube channel or a Facebook page on Instagram?

Again, you can hyperlink any URLs within the above-mentioned locations inside your Instagram account. This URL can be your youtube channel link, a link to one of your videos, a link to your shop, your blog, your e-commerce website, or anything else which can get the shape of a hyperlink.

If you have any other questions or concerns, feel free to send me a message on Instagram: @socialpros.co

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