Get FREE access to pro marketing tools
(Managed Growth, Quality Content, Pro Scheduler, BioURL, DMs, PODs)
Instagram contests are one of the most effective ways to promote sales increasing high-level engagement.
But for an Instagram contest to end up successful, there must be a set of rules and regulations to be followed by all participants.
Here you are going to read about:
There are basically three main kinds of competition:
Sweepstakes are the most common type of contest, in dishes out prizes to entrants based only on chance. No purchase or payment should be made necessary to enter.
Contests rely more on contestants’ skills are require a certain degree of skill to entry. In the case of Instagram, the skill required is usually photographic in nature. An example might require the winner to take the best photo of a city skyline.
Lotteries require a combination of entry money and luck to win. However, it is not recommended for Instagram since private lotteries are outlawed.
Here are four guidelines that, when taken into consideration, will ensure safe, successful, and trouble-free competitions:
Keep it simple
Keep your rules simple. You can achieve this by sending a link to all the participants to access full details of the rules. An easy way to do this would be by using a tool like AiGrow to automatically send Instagram messages in bulk.
List out all the steps
Clearly describe all steps required to win the competition.
Keep your eye on the prize
Make sure your contestants are well aware of the prize amount, as well as the number of winners.
Know your competition rules to avoid going against the law. For example, the age of participants and the region whose residents can participate given that different regions have different rules.
You are ready to go. Create a fun-filled competition to attract a flood of participants. Be sure to be well versed with the rules in your region and be fully responsible for your actions.