To Buy or Not To Buy Instagram Followers (Why It Won’t Make You Money)

To Buy or Not To Buy Instagram Followers (Why It Won’t Make You Money)

If you are hoping to make money on Instagram, you may think that the best way to speed up the process is to buy more followers. After all, if companies look at how many followers you have in determining whether you qualify as a paid influencer, isn’t more better?

Unfortunately, things aren’t that easy. The equation to making money on Instagram is a little more complex, and having a lot of followers is just one part of that equation.

Why Shouldn’t I Buy Instagram Followers?

There are many ways to make money on Instagram, but the main way is influencer marketing. This involves a business looking at your Instagram page and deciding that you have a large enough and engaged enough following for them to give you money to do sponsored posts about their business and products.

Buying Instagram followers might help intially attract potential sponsors to your page, but that’s about it. Apart from that, buying your followers isn’t going to help you make money through sponsorships for the following reasons:

Your Followers Aren’t Active and Engaged

When you buy Instagram followers, most of the time, you are simply purchasing a number. The followers you get aren’t active, they don’t comment on your posts or images, and they don’t contribute likes to your account.

Other than the number of follower you have, the next equally, if not more important metric that potential sponsors look at is the engagement rate of your posts. Your engagement rate reflects how many of your followers are actually engaging with your content, whether that’s leaving Likes, comments, or views.

To a potential sponsor, your engagement rate is important because it tells them how interested your followers are in what you’re posting. Sponsors want to know that when you post about their product, your followers will actually be interested and likely to check that sponsor out more extensively.

Long story short, when you have a large number of followers but a small engagement rate, as typically happens when you buy Instagram followers, businesses take notice and won’t be keen to offer you a sponsorship.

You Don’t Have a Targeted Audience

When you buy Instagram followers, in addition to them being generic and inactive, they are likely not even in your niche or part of the audience you are trying to target. For example, if you run an Instagram page for your dog and want to gain sponsorships from pet companies, you ideally want the bulk of your followers to be people evidently interested in pets (specifically dogs).

If you buy Instagram followers who show no interest in pets, this isn’t going to look good to potential fitness sponsors down the road.

This is because when potential sponsors look through your account to see if you would be a suitable influencer, they will notice a discrepancy in the type of Instagram page you run and the type of followers you have.

While it is true that anyone can follow you, if you are doing the work to target your market and cater to the people who you want to reach, it will naturally happen that most of the people who end up following you are the people that you want.

What Should I do Instead of Buying Followers?

Instead of buying Instagram followers to increase your following on Instagram, use automation.

Automation will help you get real followers much quicker than if you were to get them naturally, but more importantly, it will help you get exactly the kind of users you want.

All automation is doing is taking what you would normally do to build up a successful Instagram page, namely Liking and commenting on posts, following users in your community, and unfollowing bot and fake accounts, and doing it much quicker and more accurately.

Unlike buying your followers in bulk, you can peform all of these actions with precision through hashtag, location, and competitor targeting. For example, returning to the example of your pet page, if you wanted to gain followers interested in dogs, you could tell your automation tool to only engage with people on Instagram who are using the hashtags #lovedogs and #dogsofinstagram, who are located in Los Angeles, and who are following your competitors.

AiGrow targeting
An example of the targeting offered by AiGrow.

Your automation tool will then go out and start engaging with only users on Instagram that fit your targeting. This helps to ensure that when a potential fitness sponsor checks out your page, they see that your following consists mostly of people who are likely to buy their products.

To see the benefits of using an automation tool for yourself, sign up for AiGrow and get a five-day free trial. You’ll have access to all of the features desrcibed above, plus many more including:

  • Unlimited automated Likes, comments, follows, unfollows, and DMs
  • Ability to target users based on hashtag use, location, and competitor connection
  • Ability to target specific users from an excel list
  • Ability to send DMs, respond to DMs, and manage your DM inbox all from your desktop
  • Content scheduler to schedule your posts for days, weeks, and/or months ahead (all from your desktop)
  • Daily safeguards for all actions (Likes, comments, follows, DMs, etc.) to help prevent your account from being flagged
  • Customizable comments
  • Customizable DMs
  • Alternating tags for comments and DMs (Hey/Hello/Hi/What’s up… etc.)
  • Daily safeguards to help prevent your account from being flagged
  • Free one-on-one appointments to help get your account properly set up
  • In-app analytics
  • Automatic email notifications in the rare case you encounter an issue with our service (and a proposed solution to the issue)

To see AiGrow in action, you can also watch the video below:

Conclusion

While the plan to buy Instagram followers may seem to work initially, eventually it will let you down. Not only will you not get sponsorships or be offered any work from it as an influencer, but it will reflect negatively on you and your brand, giving you a bad name and making it difficult for you to progress in your niche or industry.

To learn about more authentic ways to boost your account and make money using Instagram, check out our article 63 Proven Ways to Grow Instagram Followers in 2018.

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