How to Be an Instagram Manager? [The Best Tips in 2023]

how to become an instagram manager

Instagram has become one of the most influential social media platforms today, with millions of users sharing photos, videos, and stories every day. As an Instagram account manager, it is crucial to understand how to effectively manage Instagram accounts and how to be an Instagram manager and use the platform’s potential to reach and engage with a wider audience.

Many users desire to get real active followers on Instagram. But how to be an efficient Instagram manager capable of reaching out to your brand’s target audience on the platform? Do you use the best Instagram management services? Or try to learn tips on how to manage Instagram accounts?

In this article, we will explore expert tips and strategies on how to be an Instagram business manager. Whether you are managing your personal brand, a business account, or a client’s profile, these insights will help you maximize your impact and achieve your goals.

Note: If you are short on time and simply want to hire an Instagram manager without getting bogged down in the technicalities, begin using AiGrow, the best Instagram management service.

How to Be the Best Instagram Account Manager

Active followers bring you more Instagram engagement, and more engagement attracts more attention, which equals revenue. But you can’t achieve this unless you know how to become an Instagram manager and manage your account to its full potential.

Basically, everyone thinks that there are two main strategies on how to manage Instagram accounts. In the first method, people hire Instagram account managers, tell them their goals, pay them, and wait for the results. Using the second strategy, users try to manage their Instagram accounts on their own.

instagram business manager
How to be an Instagram manager

But there is a third way to manage your Instagram account, which leads to the best results. In this method, Instagram users get a professional Instagram management service, a mixture of both methods.

We’ll talk about all the methods to help you learn how to be an Instagram manager.

1. Understand the Instagram Algorithm

The Instagram algorithm plays a vital role in determining the reach and visibility of your content. To be an effective Instagram account manager, it’s crucial to understand how the algorithm works. The algorithm considers various factors such as engagement, relevance, and timeliness (the best time to post on Instagram) to determine which posts appear on users’ feeds.

2. Create Captivating Content and Captions

Creating captivating content and planning it, is crucial to be a successful Instagram account manager. To increase visibility and reach a wider audience, focus on producing high-quality, visually appealing posts that resonate with your target audience. Conduct research, develop a content marketing strategy, and consistently deliver engaging content.

Furthermore, as an effective Instagram account manager, focus on writing engaging captions that tell stories, evoke emotions, and add context to your visuals. Use a mix of storytelling, humor, and calls-to-action to encourage interaction with your posts. Additionally, creating shareable User-Generated Content (UGC) is a powerful tool for effective Instagram management.

3. Implement a Content Calendar Like AiSchedul

A content calendar is a valuable tool for effective Instagram management. With a content calendar, you can strategically align your content with key events, holidays, or promotions, and ensure that you’re delivering a variety of content types to keep your audience engaged and interested.

AiSchedul is a popular Instagram management service that offers a range of features to simplify the management of multiple Instagram accounts. Its features make AiSchedul a valuable tool for Instagram managers. Read this AiSchedul review to know everything about it.

AiSchedul enables you to schedule Instagram posts in advance. You can upload photos or videos, write captions, and choose the desired posting time. AiSchedul will automatically publish the content on your behalf, ensuring a consistent posting schedule.

4. Use Hashtags for Reach

Hashtags are a powerful tool for expanding your reach and attracting relevant followers on Instagram. As an effective Instagram manager, it’s crucial to optimize your hashtag strategy.

Research trending and industry-specific hashtags, use a mix of popular and niche tags, and tailor them to each post. By incorporating the best Instagram hashtags strategically, you can increase the discoverability of your content and attract more followers on Instagram.

5. Utilize Instagram Stories, Reels, and Live

Instagram Stories have become a vital tool for effective Instagram management. Instagram Stories provide a unique opportunity to connect with your audience on a personal level. You can make use of features like stickers, polls, and interactive elements to encourage audience participation.

Instagram Live is another valuable tool to connect with your audience. As an Instagram manager, incorporate Reels into your content strategy to showcase your brand’s personality, provide tutorials, or entertain your audience.

Additionally, the Instagram algorithm gives significant visibility to Reels. Take advantage of the interactive features offered by Instagram Reels to create engaging content such as behind-the-scenes, product launches and other interactive content.

6. Monitor and Respond to Comments

Actively monitoring and responding to comments on your Instagram posts is a crucial factor on how to be the best Instagram manager. Engage in conversations, answer questions, and express gratitude for positive feedback. This shows your followers that you value their input and encourages further engagement.

Additionally, addressing any negative comments or concerns promptly and professionally helps maintain a positive brand image and fosters trust among your audience.

7. Send Professional DMs and Respond to Them

By mastering the art of sliding into DMs and consistently sending professional direct messages (DMs) while promptly responding to them, you can position yourself as the best Instagram account manager.

The ability to initiate conversations through well-crafted and personalized DMs allows you to proactively engage with your audience, build connections, and establish meaningful relationships.

Furthermore, your prompt responses to incoming messages demonstrate your attentiveness and dedication to providing exceptional customer service. With your expertise in sliding into DMs and delivering professional interactions, you can showcase your skills as an Instagram account manager.

Keep reading to know the best DM app on the market.

Use DMpro to Manage DMs

To excel as the best Instagram account manager, leveraging efficient tools like DMpro can significantly enhance your DM management capabilities. DMpro is a comprehensive platform designed to streamline and optimize your direct messaging on Instagram.

With DMpro, you can schedule your DMs to be sent at specific times. This feature allows you to plan your communication strategically, ensuring that important messages reach your recipients at the optimal moment.

Whether it’s for promotional campaigns, announcements, or personalized greetings, scheduling DMs with DMpro empowers you to deliver your messages effectively.

Read this DMpro review to know everything about this incredible app.

8. Leverage Data-Driven Insights

Data-driven insights are invaluable when it comes to optimizing your Instagram strategy. Understanding and interpreting Instagram insights and analytics is crucial for optimizing your Instagram management strategy. By diving deep into the data, you can gain valuable insights into your audience demographics, peak engagement times, and the performance of your content.

Utilize these insights to refine your content strategy, experiment with different approaches, and make data-driven decisions to maximize your Instagram success as the best Instagram account manager.

9. Collaborate with Influencers

Collaborating with influencers can be a game-changer for your Instagram management strategy. Influencers have established credibility and a loyal following, making them powerful advocates for your brand. By partnering with micro-influencers who align with your target audience and values, you can tap into their reach, leverage their expertise, and create authentic
content that resonates with their followers.

Collaborations can take many forms, including sponsored posts, influencer takeovers, and joint campaigns. Collaborating with influencers or brand ambassadors as an Instagram social media manager can help you boost credibility and provide a fresh viewpoint on your company.

10. Host Instagram Contests and Giveaways

Hosting contests and giveaways is an effective tactic to increase engagement, attract new followers, and generate excitement around your brand. If you want to be the best Instagram business manager, design creative and compelling giveaways that require user participation, such as photo challenges or caption contests.

Offer attractive prizes that align with your brand and encourage participants to share and tag their friends, expanding your reach and generating buzz around your brand. This is how to become a social media manager!

11. Utilize Instagram Shopping

Instagram Shopping is a powerful feature that allows businesses to tag products directly in their posts and stories, enabling a seamless shopping experience for users.

As an effective Instagram social media manager, it’s essential to leverage Instagram Shopping to showcase your products, provide product details, and drive conversions. By making it easier for your followers to discover and purchase your products, you can increase sales and maximize the impact of your Instagram presence.

12. Cross-Promote on Other Platforms

Efficient Instagram business managers cross-promote your Instagram presence on other social media platforms. Leverage your existing audience on platforms like Facebook, Twitter, or YouTube to promote your Instagram account and encourage followers to engage with you on multiple platforms.

Staying up-to-date with Instagram trends, building an engaged community, showcasing behind-the-scenes content on Instagram, and tracking competitor Insights are other ways to be an effective Instagram account manager. Remember to foster meaningful connections, provide value, and showcase your brand’s unique personality.

By following these expert tips, you’ll be well on your way to know how to become an Instagram manager. This is how to be the best Instagram manager, but if you want to hire the best Instagram account manager keep reading.

Use AiGrow and Hire the Best Instagram Accounts Managers

Don’t worry if you’re too busy with your own business and don’t have the time to manage your Instagram account effectively. Using AiGrow, simply hire an Instagram account manager and pay them a little monthly fee. And triple your profit!

Some management services in the marketplace provide you with useful Instagram tools and a team of Instagram specialists to manage your account professionally. While some of these Instagram account management services combine bots and specialists, others have managed Instagram plans, including extra functional features.

Using AiGrow, not only a great experienced team of humans will grow your followers organically and drive massive engagement to your Instagram account, but also you have the ability to control special events on your Instagram account on your own.

If you are looking for a managed Instagram growth, AiGrow can be a great choice for you. Actually, this amazing growth tool has a complete package of features that helps you turn into an intellectual Instagrammer. Using this tool, you can also:

And more. But here, we want to focus on the growth service, which hires a professional Instagram account manager for you. Yes! This is not a bot. And you’ll never get shadowbanned. So, let’s find out more about it.

AiGrow – All in One – Safe and Smart Instagram Accounts Manager

As you may know, Instagram has set some strict limitations to prevent bots from having activities on Instagram. So, using bots and fake followers may not work anymore, especially in 2023. In this case, AiGrow’s plans are combinations of human Instagram experts and auxiliary Instagram tools that drive the best organic engagement to your page.

No Bots. Not Buying Followers. No Frauds. No Fake Numbers. And No misleading Stats about your engagement. A real deal indeed!

What guarantees your organic growth is that AiGrow’s team doesn’t have any pre-arranged followers. Completely reverse, they attract many active followers by designing and publishing high-quality content on your account. In this way, they use the latest Instagram solutions to achieve the best results.

The best part with AiGrow is that it’s not only about managing your Instagram account for one month. We’ve found feedback is crucial. So, this platform tries to build an Instagram page with the highest quality, continuous growth, and exponential engagement.

AiGrow Instagram account manager

An amazing thing about AiGrow is that it is straightforward to work with. All you have to do is to sign up for free. AiGrow has a variety of promotional packages for every budget and taste.


To sum it up, Instagram account managers help you by promoting your business on Instagram. This article aimed at learning how to be an instagram manager. Additionally, using the best Instagram management services, you can get tons of real active followers and win the marketplace quickly. However, choose a service that combines AI power and human intelligence to perform the best results.

Remember, being an effective Instagram manager is an ongoing process that requires dedication, creativity, and adaptability. Embrace the journey, experiment with different strategies, and always keep the interests and preferences of your audience at the forefront of your efforts.

When it comes to managing your Instagram accounts effectively, sometimes you need the expertise and assistance of skilled professionals. With AiGrow, you have the opportunity to hire the best Instagram managers who can take your Instagram presence to new heights.

AiGrow is a powerful Instagram management tool designed to streamline the process of managing multiple Instagram accounts. With its robust set of features and user-friendly interface, AiGrow offers a range of capabilities that can greatly benefit Instagram managers.


1. How often should I post on Instagram as a manager?

The frequency of your posts depends on your audience and the nature of your content. Aim for consistency rather than overwhelming your followers. Posting 3-5 times a week can be a good starting point, but monitor your engagement metrics and adjust accordingly.

2. Should I focus on follower count or engagement rate?

While a large follower count can be impressive, engagement rate is a more valuable metric. It measures how actively your audience interacts with your content. It’s better to have a smaller, engaged following than a large, disengaged one.

3. Can I schedule Instagram posts in advance?

Yes, there are several social media management tools that allow you to schedule Instagram posts in advance. Using services like AiSchedul help you maintain a consistent posting schedule and save time.

4. How can I optimize my Instagram bio for maximum impact?

Optimize your Instagram bio by including a clear and concise description of your brand, using relevant keywords, adding a call-to-action, and including a link to your website or landing page. Make sure your bio represents your brand’s personality and appeals to your target audience.

5. Should I collaborate with influencers on Instagram?

Collaborating with influencers on Instagram can be beneficial in expanding your reach, gaining credibility, and tapping into new audiences.

6. How important are Instagram Stories for engagement?

Instagram Stories are highly important for engagement as they provide a more casual and authentic way to connect with your audience. Utilize features like polls, question stickers, and interactive elements to encourage engagement and feedback.

7. How can I measure the success of my Instagram efforts?

To measure your Instagram success, track metrics such as follower growth, engagement rate, reach, and click-through rates. Utilize Instagram Insights or third-party analytics tools to gain valuable insights into your performance.

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